Any presentation is an opportunity to effect a change. The only way to do this effectively is to: 1.) understand your audience and put them first, and 2.) help them take the intended action. Creating compelling visuals means nothing without structure and clarity.

1. presentation
Troy Anderson

3. today

6. define
influence

7. RULE
OF

8. TIME
BREAKS
FLEXIBILITY

13. naked

14. WHAT DO YOU DO?
WHAT PROBLEM DO
YOU SOLVE?
HOW ARE YOU
DIFFERENT?
WHY SHOULD I
CARE?

16. TEXT, IMAGES & NUMBERS
C.R.A.P.
BULLETS

17. TEXT, IMAGES & NUMBERS

18. “ no more than
“
words
on a slide.
- Seth Godin

19. San Francisco
• San Francisco, officially the City and County of San Francisco, is the leading
financial and cultural center of Northern California and the San Francisco Bay Area.
• The only consolidated city-county in California, San Francisco encompasses a land
area of about 46.9 square miles on the northern end of the San Francisco
Peninsula, giving it a density of about 17,620 people per square mile.
• It is the most densely settled large city (population greater than 200,000) in the state
of California and the second-most densely populated major city in the United States
after New York City.
• San Francisco is the fourth most populous city in California, after Los Angeles, San
Diego and San Jose, and the 14th most populous city in the United States—with a
Census-estimated 2012 population of 825,863.
• The city is also the financial and cultural hub of the larger San Jose-San FranciscoOakland metropolitan area, with a population of 8.4 million.

20. 825,863

21. DESIGN PRINCIPLES

22. CONTRAST

23. WELCOME TO
WELCOME TO
THE
THE
CITY
CITY
BY THE
BY THE
BAY
BAY

24. THE ONLY TEAM THAT
THE ONLY TEAM THAT
REALLY MATTERS
REALLY MATTERS

25. REPETITION

26. COLOR
HEADINGS
GRAPHICAL ELEMENTS
IMAGES
FONT

27. ALIGNMENT

28. NOTHING
SHOULD
BE PLACED
ON THE
PAGE
ARBITRARILY

29. NOTHING
SHOULD
BE PLACED
ON THE
PAGE
ARBITRARILY

30. NOTHING
SHOULD
BE PLACED
ON THE
PAGE
ARBITRARILY

31. NOTHING
SHOULD
BE PLACED
ON THE
PAGE
ARBITRARILY

32. “The Bay Area is so beautiful, I hesitate to
preach about heaven while I’m here.”
- Billy Graham

33. “The Bay Area is so beautiful, I hesitate to
preach about heaven while I’m here.”
- Billy Graham

34. PROXIMITY

35. HEAD TO
FISHERMANS WHARF
FOR
ENTERTAINMENT
AND FOOD

36. HEAD TO
FISHERMANS WHARF
FOR
ENTERTAINMENT
AND FOOD

37. DESIGN PRINCIPLES

38. BULLET POINTS
KITTENS

48. HOW HELPFUL
IS THIS?

51. presentation
Troy Anderson