I discuss three ways to become a more effective, hypnotic and persuasive communicator in the sense that people actually understand why your products and services are good for them.

1. Brief Rant About Improving Your Sales Skills
For my online marketing resources visit: http://work-with-cesar.com
Here is What I Will Cover In This Document
Improving your sales skills can be fun and easy once
you know a few basic language patterns. It's really
all about the delivery of your message, how you
frame your concepts, and essentially how well you
can connect with your prospect; all of which I will
cover here. So, pay attention to this message, and
as you do you'll realize something interesting about
sales, something that most people will never teach
you because they themselves don't know these
secrets.
Remember the Language Patterns
First, when you deliver your message you must
keep in mind what image patterns you are sending
of to your prospects. People like to think in pictures,
and if you can paint the 'right' kind of picture into
your prospects minds then you will create a sort of
captivation where people understand exactly why
your products/services are good for them.
The picture on my right does a great job at
describing this because, after all, people really do
think in pictures, they love metaphors and the more
abstract you become the more room you leave for
your prospect to come to their own conclusions.
Paint the Perfect Picture
Second, framing your concepts is nothing more
than just painting the picture, but I know you
wanted more details about this so I will discuss it
further here. You want to be very careful in the
way you communicate, so for example, if you are
promoting a travel package you want to be sure
to not compare it to anything negative like, "Now
our premium travel package isn't like those
boring old waiting lines, and experiencing

2. horrible customer service where the flight attendant insults you."
NO! What you want to do is something like, "Imagine that in a few seconds you can travel
from below zero degrees to all of a sudden being in the warm beaches of Miami all for less
than the cost of groceries on a weekend." Something along those lines for sure, just give
them a picture of something more attractive.
Understand Your Target Audience
Lastly, making that (special) connection with your prospect is all very essential and you do
this by understanding who they are, what they do, and
what thought process occurs in their minds. If you know
your prospect better than your products you have a huge
advantage over most marketers and sales people and
understanding your target market will help you win in this
industry.
These are all essential skills that you may or may not be
aware of, but again they were not taught to me by going
to traditional sales seminars or courses on how to be
more compelling and hypnotic in my language. I know
that these strategies alone will be useful for you the next time you sit down to do a
presentation or do some marketing so take them and run with it!
To Your Success,
-Cesar Soto
“Selling is easy.”
For my online marketing resources visit: http://work-with-cesar.com