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Chewing Gum Concepts Presentation GRA09
Where did it come from?




                          Keep in mind...
                          • Audience
                          • Narrative
                          • Method
Researching different
everyday objects




                        • Pens
                        • Paper
                        • Chewing Gum
                        • Sneakers
Collective Decision




                      Chewing Gum
                      decided most
                      popular object
Artist Research




                  • Kenichi Tanaka
                  • Matt Pyke
                  • Jimmy’s Food Factory
Artist Research




                  Japanese Motion Graphic Artist
                  We took inspiration from his work
                  “Japan; The Strange Country”

                  Featured info-graphics as vector images
                  displaying statistics about Japan
Artist Research




                  Matt Pyke &
                  Universal Everything
                  • Simple shape work
                  • Bold graphic colour
Artist Research




                  Farmer Jimmy Doherty
                  explores the creation
                  of chewing gum.
                  He challenges people’s
                  perceptions of it.
Target Audience




                  • Children 8-10
                  • Simplicity
                  • Easily identifiable
Character Design




                   • Simple
                   • Recognisable
                   • Fun & Aesthetically
                     Pleasing
Character Design
Character Design
Narrative & Medium
Experimentation
•   Poster
•   Storyboard
•   Animation
•   Picture Book
•   Comic Book
•   Vector Graphics



                      • Variation
                      • Keep within
                        Audience style
                      • Originality
Narrative & Medium
Experimentation
Poster

                          One Chew Three
             Checklist
                                                                                                                                      US CUSTOMS
             1.Passport
             2.Ticket
             3.Camera
             4.Hat




                                          Sugar
                                                  Corn Starch




                                                                                                                                   Sugar
                                                                                                                                            Corn Starch


                                                                              Softener

                                                                Flavourings

                             US CUSTOMS

                                                                                         X-RAY
                                                                                                                                                          Softener
                                                                                                 MIXING                                    Flavourings
                                                                                                 MACHINE




                                                                                                                       Wrigley’s
                          x-ray




                                                                                                           Wrigley’s
                                                   Wrigley’s
Narrative & Medium
Experimentation
Storyboard
Narrative & Medium
Experimentation
Animation
Narrative & Medium
Experimentation
Picture Book
Narrative & Medium
Experimentation
Picture Book
Narrative & Medium
Experimentation
Comic Book
Narrative & Medium
Experimentation
Vector Graphics
Narrative & Medium
Experimentation
Vector Graphics
Medium &
Narrative Finalisation
The Final Product
• Story book for 8-10 year olds
• Vector Illustrations
Medium &
Narrative Finalisation
The Final Product
The Product
Characters
The Product
Characters
The Product
Testing the Picture Book




                           • Variation of size
                           • Ease of reading
                           • Unique
                           • Ease of binding
The Product
Cover & Sleeve Design




                        • Immitate Packaging
                        • Keep with a
                          Unique style
                        • Engaging for
                          audience
The Product
The Product
The Product
The Product

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Chewing Gum Concepts Presentation GRA09