Learn about this fast growing area of marketing, and how to methodically implement a core focus on creating and publishing targeted content to drive leads.

1. Inbound Marketing
5 Keys to Generating Leads on
Your Website
Learn about this fast growing area of marketing,
and how to methodically implement a core focus
on creating and publishing targeted content to
drive leads.
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2. Table of Contents
• Introduction
• The Shift to Inbound Marketing to Drive Leads
• Search Engine Optimization
• Blogging
• Social Media
• Web Lead Generation and Nurturing
• Next Steps
• Learn More About TREW Marketing
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3. Introduction
To succeed in generating qualified leads
and converting them to sales, business
leaders and marketers must incorporate
a methodical inbound marketing
program that, with focus and
consistency, will bring the high-quality
lead ROI you are seeking.
The core of inbound marketing is a
consistent flow of targeted content that
includes:
• Web landing pages
• Case studies
• Blogs
• White papers
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4. With inbound marketing and a focus on content generation…
Your audience learns about your
company
Then driven to your website from this
content
Is further educated by more content
on your website
And ultimately becomes an
opportunity for sales
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5. The Shift to Inbound Marketing to Drive Leads
• More than ½ of all U.S. residents and more
than 75% of all U.S. adults are online
• ⅓ of U.S. consumers spend at least 3
311
hours online every day
• More of the things consumers used to
Million
do offline, like product research and
getting news, have moved online
The Internet has fundamentally changed the way
that people find, discover, share, shop, and connect. 164 Million
In our recent survey report, “3 Must-do’s for
Reaching Technical Audiences,” TREW revealed that
the top three ways technical professionals in
engineering, science, and IT industries seek
information are all online, via search engines, vendor
websites, and industry publications.
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6. B2B marketers are shifting their budgets toward inbound marketing
69%
60% 60%
49%
40%
32%
24% 22%
15%
SOURCE: MARKETINGSHERPA, OCTOBER 2010
Marketers focus on these areas because they are online, where their audience is, cost-
effective, and produce sound results. Here's how marketers are shifting their budgets
towards inbound strategies:
• More than ½ of marketers increased their inbound marketing budget from 2010 to
2011
• 50% of technical companies plan to increase their marketing budgets in the next 1-3
years in areas of content creation, blogging, and search engine optimization
• The average budget spent on company blogs and social media has nearly doubled
in 2 years
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7. The Shift to Inbound Marketing to Drive Leads
In the rest of this guide, we review key elements of inbound marketing:
• Search engine optimization
• Blogging
• Social media
• Email and lead nurturing
Using key statistics, case studies, and TREW Marketing’s long history of building
integrated marketing plans for technical audiences, we’ll share insights on why making
the shift to inbound marketing is so important and offer B2B marketing best practices.
Download Inbound Marketing now
http://info.trewmarketing.com/inbound-marketing-5-keys-to-generating-leads
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