5. What is
Pinterest?
It‟s a social network that allows you to build
connections with other users around similar
interests by sharing images and photos from
the web that resonate with you.
6. How does
Pinterest
work?
You create online pinboards (like a bulletin
board) for various categories that are
meaningful to you, and you “pin” images or
photos to it.
7. What does
engagement
look like?
• Follow an account
• Follow a board
• „Like‟ an image or photo
• Comment on an image or photo
• Repin an image or photo
33. O Create connections/engage with others
through sharing images that represent
our interests and passions.
O Create depth and personality to your
brand… depicting the essence of WHO
you are, WHAT you do every day and
WHY you do it.
O Insight to wants and needs of a
particular segment of online
community… allowing for
creation/sharing of more meaningful
content.
37. Visitors by Referral Source
facebook pinterest twitter
112,254
95,996 91,112
46,013 50,644
41,025
35,148
14,706 30,203
908 29,101
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
2011 2012
38. O Pinterest is a MAJOR player in the
traffic referral business.
O Pinterest now drives more traffic than
LinkedIn, Google+, Reddit and
YouTube. (searchenginewatch.com)
O Consider customizing/optimizing
visual content for your digital spaces.
Brands need to start thinking of ways
to capitalize on this fast-growing
community.
48. O Visual storytelling is becoming
essential to developing a strong online
brand identity.
O Curation allows for storytelling that can
be difficult through traditional
marketing tactics.
O Insightful look into your target
audience and what resonates with
them.
O Consider Facebook‟s change to visual-
heavy Timeline and the rise in
popularity of Instagram. (FB acquisition)
49.
50.
51. Optimize Your Pinterest Efforts
O Upload/pin your own images now & then.
O After you upload/pin an image, edit the pin to
add a link.
O Add a short caption using searchable
keywords.
O Create variety of boards with names that are
keyword heavy.
O Research to see what catches your eye and
compels you to engage.
O Add the „Follow‟ and „Pin It‟ button to your
website!!
O Be yourself… express your personality and
your brand.
52. Top 10 Categories on Pinterest
1. Home (17.2%)
2. Arts & Crafts (12.4%)
3. Style/Fashion (11.7%)
4. Food (10.5%)
5. Inspiration/Education (9.0%)
6. Holidays/Seasonal (3.9%)
7. Humor (2.1%)
8. Products (2.1%)
9. Travel (1.9%)
10. Kids (1.8%)
53. 10 Most Popular Board Names
on Pinterest
1. For the Home (3.15%)
2. My Style (1.97%)
3. Products I Love (1.86%)
4. Books Worth Reading (1.68%)
5. Food (1.23%)
6. Favorite Places & Spaces (1.00%)
7. Recipes (0.75%)
8. Craft Ideas (0.74%)
9. Christmas (0.72%)
10. Crafts (0.65%)
54. • From December 2011 to January
2012, unique visitors to Pinterest
increased by a whopping 155%.
(Compete)
• Pinterest gets more monthly usage per
user than Google+, Twitter and
LinkedIn combined. (AllTwitter)
55. • It accounts for 3.6 percent of all
referral traffic, nearly as much as
Twitter (3.61 percent). (PR Daily)
• Women ages 25 to 34 make up the
largest demographic of Pinterest
users. (Ignite)
56. • Real Simple Magazine reports that its
website gets more traffic from Pinterest
than it does from Facebook.
• With over 11 million unique monthly
visitors (and counting), Pinterest became
the fastest standalone website to eclipse
the 10 million per month mark ever. (PR
Daily)
57. “Pinterest is raising $120 million in a funding
round expected to be announced Thursday or
Friday morning, according to multiple sources. The
investment, Pinterest‟s third, places the two-year-
old social bookmarking site‟s valuation in the range
of
$1 billion to $1.5 billion.”
Laura Indvik for
58. “One sign that Pinterest‟s focus is growing increasingly
international: a recent post to Pinterest‟s corporate blog
calling for translators for local-language
editions of the site.
French, German, Japanese, Portuguese and Spanish
are the company‟s first priorities, it said;
Dutch, Greek, Italian, Korean, Malay, Polish, Russian,
Simplified Chinese, Swedish and Turkish are next.”
Laura Indvik for
Prior to hearing about this luncheon, how many of you were familiar with Pinterest and its importance in the digital social space?
How many of you consider yourselves active users? (meaning you log into the site several times a week) …now keep your hands raised if you currently manage a branded account for a business or organization!
So for those of you that aren’t entirely familiar with Pinterest, let’s go over the basics of how the platform works and what’s expected from users.
Explain what the 5 types of engagement mean… how they translate on other networks.
This is why we actually joined Pinterest
Add that NEVER has it been so easy to see what fans/followers/community members are interested in…
USER GENERATED CONTENT…. STORYTELLING!
WHOLE FOODS MARKET STORYTELLING
WHOLE FOODS MARKET STORYTELLING
Upload or pin your own images now & then.After you upload/pin an image, edit the pin to add a link.Add a short caption using major keywords.Create a variety of boards and make sure the names are keyword heavy.Research Pinterest to see what catches your eye and compels you to engage.Add the ‘Follow’ button and ‘Pin It’ button to your website!!Be yourself… express the personality of your brand.
Be sure to add the data source… pose the question: Can you find a way to connect your brand or organization to any of these categories? If so, you might considering formulating a strategy
Be sure to add the data source… post the question: Do you have images on your website (or can you create some) that are likely to be pinned onto boards that represent these 10 themes? If not, can you create visual content that is somewhat relevant?