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Protect Your Brand in the Conversation Age

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Triangle American Marketing Association
Triangle American Marketing Association

Cord Silverstein's presentation during the 2010 Triangle AMA's Social Media Training Camp

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Protect Your Brand in the Conversation Age Triangle AMA Social Media Boot Camp Cord Silverstein, EVP, Capstrat
76% don’t believe companies tell the truth in their marketing and communications. - Yankelovich 2009
68% trust other people “like themselves” up from 22% in 2003 - Edelman Trust Barometer
We’re human – We need to connect People want to connect with other people People want to connect with brands
Brand management in Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Brands are built inside-out
Opposite ends of the spectrum
Questions to Think About ,[object Object],[object Object],[object Object]
Training and Practice Listening as a differentiator ,[object Object],[object Object],[object Object],[object Object]
Don’t just listen - act
Learn to Triage SearchStatus ConvoTrack Compete
Questions to Think About ,[object Object],[object Object]
Offline experience drives online reputation Match the response to the situation Be nimble, be quick Showing up is half the battle What happens on the web stays on the web
Power to the People
Questions to Think About ,[object Object],[object Object],[object Object]
Protecting your brand in crisis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions to Think About ,[object Object],[object Object]
Create talkaboutablity ,[object Object],[object Object],[object Object],[object Object]
Crumbgate “ So Good It Makes Fat People Cry”
Training and Practice Begin by listening Final Thoughts Let go and gain more People are talking whether you like it or not Understand we live in a new day with new rules and expectations We live in very exciting times
Thank you! Questions? Cord Silverstein [email_address] Twitter: @cord LinkedIn: cordsilverstein

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Protect Your Brand in the Conversation Age

  • 1. Protect Your Brand in the Conversation Age Triangle AMA Social Media Boot Camp Cord Silverstein, EVP, Capstrat
  • 2. 76% don’t believe companies tell the truth in their marketing and communications. - Yankelovich 2009
  • 3. 68% trust other people “like themselves” up from 22% in 2003 - Edelman Trust Barometer
  • 4. We’re human – We need to connect People want to connect with other people People want to connect with brands
  • 5.
  • 6.
  • 7. Opposite ends of the spectrum
  • 8.
  • 9.
  • 11. Learn to Triage SearchStatus ConvoTrack Compete
  • 12.
  • 13. Offline experience drives online reputation Match the response to the situation Be nimble, be quick Showing up is half the battle What happens on the web stays on the web
  • 14. Power to the People
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Crumbgate “ So Good It Makes Fat People Cry”
  • 20. Training and Practice Begin by listening Final Thoughts Let go and gain more People are talking whether you like it or not Understand we live in a new day with new rules and expectations We live in very exciting times
  • 21. Thank you! Questions? Cord Silverstein [email_address] Twitter: @cord LinkedIn: cordsilverstein

Notas del editor

  1. “ So Good It Makes Fat People Cry”