Video's Vital Role in Marketing

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Triangle AMA's January 2012 Luncheon: Mike Esser, the Team Lead for Digital Media & Video at Red Hat discussed the importance of video in marketing.

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Red Hat:Value Proven

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North American Parnter Conference Intro

http://bit.ly/zTwmbp

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Video's Vital Role in Marketing

1. VIDEO’S VITAL ROLE IN MARKETING

5. ERIE

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15. TRUTH: Anti Smoking Ad

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28. DOritos

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33. • Help your clients ﬁnd their story

34. • Help your clients ﬁnd their story • Reinforce the brand

35. • Help your clients ﬁnd their story • Reinforce the brand • Music

36. • Help your clients ﬁnd their story • Reinforce the brand • Music • Be brief

37. • Help your clients ﬁnd their story • Reinforce the brand • Music • Be brief • Think about style

38. • Help your clients ﬁnd their story • Reinforce the brand • Music • Be brief • Think about style • Be authentic

39.

40. Starbucks http://bit.ly/qZa5F8

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42. GE: Aviation http://bit.ly/tyMnT3

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45. We Are Here http://bit.ly/z0SfHw

46. BRAND COMMUNICATIONS + DESIGN • Content (writers, editors) • Video (editors, producers, motion designers) • Design (online, print) • Account & Project Managers • Creative Director

47. BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos

48. BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos

49. BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos • 2010 = 278 Videos

50. BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos • 2010 = 278 Videos • 2011 = 285 Videos

51. BRAND COMMUNICATIONS + DESIGN • Marketing

52. Red Hat:Value Proven http://bit.ly/lfZfDI

53. BRAND COMMUNICATIONS + DESIGN • Marketing

54. BRAND COMMUNICATIONS + DESIGN • Marketing • Events

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67. North American Parnter Conference Intro http://bit.ly/zTwmbp

68. BRAND COMMUNICATIONS + DESIGN • Marketing • Events

69. BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training

70. BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training • Recruiting

71. BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training • Recruiting • Internal Communications

72. Q/A & Discussion.

Video's Vital Role in Marketing

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Video's Vital Role in Marketing