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ENERGY EFFICIENCY
INCREASE ENERGY EFFICIENCY IN SMART METER PILOTS




                                                   1
STUDIES CONCERNING ENERGY EFFICIENCY
 ENERGY EFFICIENCY STUDY              EMPOWER DEMAND II STUDY
Part of the SMART meter proof of
             concept
increase energy efficiency via a      empower consumers to reduce
close feedback loop based on smart    consumption via communication &
meter data                            technology
analysis of the energy consumption    analysis of 9 smart based energy
within 4750 households with a smart   efficiency related programs with
meter                                 160.000 households




                                                                         2
ENERGY EFFICIENCY STUDY
AVERAGE SAVINGS ON FLEMISH LEVEL




               2,6%                     *
             AVERAGE SAVINGS EXTRAPOLATED
                   TO FLEMISH LEVEL

             with detailed consumption feedback
              based on SMART METER DATA &
                   REG COMMUNICATION

                                             * Compared to the
                                                control group

                                                                 3
AVERAGE SAVINGS PER HOUSEHOLD




                                       *
              4,5%
            AVERAGE SAVINGS PER HOUSEHOLD

            with detailed consumption feedback
             based on SMART METER DATA &
                  REG COMMUNICATION


                                            * Compared to the
                                               control group

                                                                4
SAVING DIFFERENCE WITH OR WITHOUT SMART METER DATA




        6%
       Savings with detailed
                                1,5%
                                Savings with only REG
   consumption feedback based      communication
    on SMART METER DATA &
     REG COMMUNICATION
                                             Savings per household



                                                                     5
SAVING POTENTIAL WITH ADDITIONAL ELECTRONIC REPORTS
 Consumption reports



                        6%


                                8%
                       saving potential with smart
                         meters when consumers
                         additionally consult their
                       ELECTRONIC CONSUMPTION
                                 REPORT

                                                      Savings per household



                                                                              6
SAVING POTENTIAL WITH AN ADDITIONAL WEB PORTAL



              6%       8%


                   10%
             Saving potential with smart
              meters, when consumers
              additionally consult their
              consumption trends on a
                    WEB PORTAL
                                           Savings per household



                                                                   7
SAVING POTENTIAL WITH POSITIVE & MOTIVATING FEEDBACK


               6% 8% 10%


                     15%
                 Saving potential with smart
                  meters, when consumers
                     additionally receive
                         POSITIVE &
                   MOTIVATING FEEDBACK
                                               Savings per household



                                                                       8
USED METHODS TO EMPOWER CONSUMERS



         balanced, positive & motivating feedback
           web portal with consumption feedback
             weekly consumption feedback
               monthly consumption feedback
                  smart meter data consumption feedback
                    smart meter
                      REG communication




                                                          9
FUTURE METHODS TO EMPOWER CONSUMERS
         INCREASE SAVINGS WITH THE ADDITONAL USE OF:


         mobile application to control consumption
           mobile application to reduce consumption
              in-house devices which display consumption
                 financial feedback on acquired savings
                   operation systems linked to appliances
                     etc.




                                                            10
EMPOWER DEMAND II




                    8
      success factors which can tremendously
           improve future savings, when
          integrated in a holistic approach



                                               11
1. PRE-OFFERING EDUCATION       2. STEP BY STEP DISCOVERY


  initial message proclaiming   people like to explore & discover
    initiatives for energy &     people don’t like to study & be
          money savings                       taught

                                to obtain interest & involvement
    should come from an
    independent source,            consumers need to learn
  where consumers have no          at their own pace, way &
  negative association with             desired interest




                                                                    12
3. MIXED FEEDBACK
            Different Feedback Channels


                     Paper
                       Electronic
                           Leaflets
                              Home display



                  Different purposes
           Different customer preferences
                                              Picture source:
                                             Opower; ESB; CER



                                                                13
4. APPEALING DEVICES
           Devices should be

                   Aesthetic
                     Intuitive
                       Ambient
                           Simple
                               Ergonomic




                                           Picture source: GEO



                                                                 14
5. EFFECTIVE MOTIVATION


              Goal setting
                Invitation letters
                 Demonstrating the value of smart meter data
                    Insights into tangible improvements
                        Information about competition
                            Drip feed communication



                 With cost incentives & price



                                                          15
6. AUTOMATION, SELF CONTROLE & EXPERIMENTATION

       Consumers are not opposed to automation


            But don’t want to be controlled
           Want to have the ability to opt out


   Need to understand their behaviour & consequences
              through manual involvement
                  before automation




                                                       16
7. EMPATHY & TRUST                    8. PARTNERSHIP
consumers need to be convinced
                                            Feedback
          by utilities                         &
          behaviour                 Energy control strategies
           promises
          guarantees                 are essential to create a
                                           partnership
                                   between utility & consumers
that they will save & earn money
  with minimal inconvenience



                                                                 17
KEY LEARNINGS
Consumers can be empowered, to tremendously reduce their
consumption via the combination of:
  Effective communication
      Feedback
      Personal interaction
      Well balanced, positive & motivating communication with
      psychological aspect
 Technologies
      Appealing devices
      Efficient technologies

                                   ?%
                                                                18
CONTACT DETAILS




                                  Sales: Frank Sels
                             frank.sels@trilations.com
     Author: Alex Curtoud        T +32 3 877 64 00
                              Prins Boudewijnlaan 30
                            BE-2550 Kontich (Antwerp)
                                      Belgium


                                                         19

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TRILATIONS: Energy Efficiency

  • 1. ENERGY EFFICIENCY INCREASE ENERGY EFFICIENCY IN SMART METER PILOTS 1
  • 2. STUDIES CONCERNING ENERGY EFFICIENCY ENERGY EFFICIENCY STUDY EMPOWER DEMAND II STUDY Part of the SMART meter proof of concept increase energy efficiency via a empower consumers to reduce close feedback loop based on smart consumption via communication & meter data technology analysis of the energy consumption analysis of 9 smart based energy within 4750 households with a smart efficiency related programs with meter 160.000 households 2
  • 3. ENERGY EFFICIENCY STUDY AVERAGE SAVINGS ON FLEMISH LEVEL 2,6% * AVERAGE SAVINGS EXTRAPOLATED TO FLEMISH LEVEL with detailed consumption feedback based on SMART METER DATA & REG COMMUNICATION * Compared to the control group 3
  • 4. AVERAGE SAVINGS PER HOUSEHOLD * 4,5% AVERAGE SAVINGS PER HOUSEHOLD with detailed consumption feedback based on SMART METER DATA & REG COMMUNICATION * Compared to the control group 4
  • 5. SAVING DIFFERENCE WITH OR WITHOUT SMART METER DATA 6% Savings with detailed 1,5% Savings with only REG consumption feedback based communication on SMART METER DATA & REG COMMUNICATION Savings per household 5
  • 6. SAVING POTENTIAL WITH ADDITIONAL ELECTRONIC REPORTS Consumption reports 6% 8% saving potential with smart meters when consumers additionally consult their ELECTRONIC CONSUMPTION REPORT Savings per household 6
  • 7. SAVING POTENTIAL WITH AN ADDITIONAL WEB PORTAL 6% 8% 10% Saving potential with smart meters, when consumers additionally consult their consumption trends on a WEB PORTAL Savings per household 7
  • 8. SAVING POTENTIAL WITH POSITIVE & MOTIVATING FEEDBACK 6% 8% 10% 15% Saving potential with smart meters, when consumers additionally receive POSITIVE & MOTIVATING FEEDBACK Savings per household 8
  • 9. USED METHODS TO EMPOWER CONSUMERS balanced, positive & motivating feedback web portal with consumption feedback weekly consumption feedback monthly consumption feedback smart meter data consumption feedback smart meter REG communication 9
  • 10. FUTURE METHODS TO EMPOWER CONSUMERS INCREASE SAVINGS WITH THE ADDITONAL USE OF: mobile application to control consumption mobile application to reduce consumption in-house devices which display consumption financial feedback on acquired savings operation systems linked to appliances etc. 10
  • 11. EMPOWER DEMAND II 8 success factors which can tremendously improve future savings, when integrated in a holistic approach 11
  • 12. 1. PRE-OFFERING EDUCATION 2. STEP BY STEP DISCOVERY initial message proclaiming people like to explore & discover initiatives for energy & people don’t like to study & be money savings taught to obtain interest & involvement should come from an independent source, consumers need to learn where consumers have no at their own pace, way & negative association with desired interest 12
  • 13. 3. MIXED FEEDBACK Different Feedback Channels Paper Electronic Leaflets Home display Different purposes Different customer preferences Picture source: Opower; ESB; CER 13
  • 14. 4. APPEALING DEVICES Devices should be Aesthetic Intuitive Ambient Simple Ergonomic Picture source: GEO 14
  • 15. 5. EFFECTIVE MOTIVATION Goal setting Invitation letters Demonstrating the value of smart meter data Insights into tangible improvements Information about competition Drip feed communication With cost incentives & price 15
  • 16. 6. AUTOMATION, SELF CONTROLE & EXPERIMENTATION Consumers are not opposed to automation But don’t want to be controlled Want to have the ability to opt out Need to understand their behaviour & consequences through manual involvement before automation 16
  • 17. 7. EMPATHY & TRUST 8. PARTNERSHIP consumers need to be convinced Feedback by utilities & behaviour Energy control strategies promises guarantees are essential to create a partnership between utility & consumers that they will save & earn money with minimal inconvenience 17
  • 18. KEY LEARNINGS Consumers can be empowered, to tremendously reduce their consumption via the combination of: Effective communication Feedback Personal interaction Well balanced, positive & motivating communication with psychological aspect Technologies Appealing devices Efficient technologies ?% 18
  • 19. CONTACT DETAILS Sales: Frank Sels frank.sels@trilations.com Author: Alex Curtoud T +32 3 877 64 00 Prins Boudewijnlaan 30 BE-2550 Kontich (Antwerp) Belgium 19