Presentation for EGMUS 2014 meeting in Berlin about our research on digital heritage indicators

1. Museum stats
becoming digital
Trilce Navarrete
Karol J. Borowiecki

2. EGMUS 2014

3. Museums becoming digital
A Dutch overview of digital activities (2014)
EGMUS 2014

4. Museums becoming digital
Museums have been digitizing for 50 years.
Metrics have supported evaluation, decision making
and strategic planning.
Statistics have been gathered at three levels:
• Institutional level: irregular (project-based), ad hoc.
• National level: regular, centralized, but limited to few
indicators.
• International level: dependent on national methods (use of
standards) and national bodies.
EGMUS 2014

5. Museums becoming digital
From the historic overview, a few trends emerge:
• Technology changes (with increasing speed)
• User adoption transforms (unexpectedly)
• Metrics reflect changes in the field:
– Some indicators are no longer relevant
– Some indicators are not matched to non-digital (context)
– Some indicators are not being gathered (how to choose?)
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6. Museums becoming digital
What data has been gathered? From ENUMERATE 2013
Digitization of collections (N=1,626)
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7. Museums becoming digital
What data has been gathered? From ENUMERATE 2013
Museums collections being digitized (N=658)
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8. Museums becoming digital
What data has been gathered? From ENUMERATE 2013
Annual expenditure (N=1,584)
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9. Museums becoming digital
What data has been gathered? From ENUMERATE 2013
% of total budget (N=703)
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10. Museums becoming digital
What data has been gathered? From ENUMERATE 2013
Publication of collections (N=774)
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11. Museums becoming digital
What data has been gathered? From ENUMERATE 2013
Participate in a national digital strategy (N=1,462)
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12. Museums becoming digital
What data has been gathered? From ENUMERATE 2013
Already gathering online stats (N=1,495)
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13. Museums becoming digital
What data has been gathered? From CBS (visitors)
EGMUS 2014
Periods Total
visitors
Paid
visitors
Museum
card /
free
International
visitors Online visitors *
1997 20266 14578 5687 0
1999 20679 14012 6667 3969
2001 20488 14399 6089 4603
2003 19558 13593 5965 4223
2005 19648 13527 6120 4711
2007 20540 14205 6335 5437
2009* 22037 13439 8598 3304 2647400
2014*
22037 13439 8598 3304
12451929

14. Museums becoming digital
What data has been gathered? From CBS (visitors)
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15. Museums becoming digital
What data has been gathered? From various projects
Dutch museum
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16. Museums becoming digital
What data has been gathered? From various projects
Source: own. Based on statline.cbs.nl, Maurits (1988), Fontijn (1990), Starre
(1995), NMV and DEN (2007), Veeger (2008), Numeric (2009), Enumerate
(2012). Note: NUMERIC had N=49 museums of 119 total participants,
while ENUMERATE had N=93 museums of 141 total participants
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17. Museums becoming digital
What data has been gathered? From various projects
EGMUS 2014

18. Stats becoming digital
The Open Culture Data initiative (collaboration
between Kennisland, Netherlands Institute for Sound
and Vision, and Open State Foundation) are
responsible for developing some interesting tools:
(see http://tools.wmflabs.org/glamtools/baglama2/)
EGMUS 2014

19. Stats becoming digital
The Open Culture Data initiative (collaboration
between Kennisland, Netherlands Institute for Sound
and Vision, and Open State Foundation) are
responsible for developing some interesting tools:
EGMUS 2014

20. Stats becoming digital
What data has been gathered? From CBS:
EGMUS 2014
Periods Total
visitors
Paid
visitors
Museum
card / free
Tropenmuseum
International
visitors
Only
Online
visitors *
1997 20266 14578 5687 0
1999 20679 14012 6667 3969
2001 20488 14399 6089 4603
2003 19558 13593 5965 4223
2005 19648 13527 6120 4711
2007 20540 14205 6335 5437
2009* 22037 13439 8598 3304 2647400
2014* 22037 13439 8598 3304 1245192
9
Suppose
remain
constant

21. Stats becoming digital
What data has been gathered? From CBS:
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New scale

22. Stats becoming digital
Page views from the Tropenmuseum content in
Wikipedia
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Period # Articles
# Page
views
2010 2318 2647400
2011 2510139 4694638
2012 3536534 7547516
2013 4008236 7999356
2014 3988779 11498499

23. The digital stats (Wiki commons from GLAMs,
Europeana, Google Analytics from GLAMs) will be the
base for analysis over:
• Scope and scale of digital (open data) collections
• Scope and scale of visitors (and users)
• Geo origin of collections and visitors
• ID relevant and significant correlations (financing,
output, new trends)
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Future research

24. Future stats for museums
There are many changes in technology, in the way we
adopt the use of content, and our interest to report
to better understand and plan.
A mixture of off/on-line off/on-site measures may
reflect the increasingly digital environment of
information use.
What about 3D and 4D? What about open data? What
about linked data? What about mobile (wearable)
access to collections?
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25. Digital technology allows for the documentation of
(almost) all transactions. The data is there !
However: who is (responsible for) collecting the data?
Not all data is created equal, so long-tail scale is
necessary to reflect all efforts / output.
As we develop dissemination, adoption and collection,
so will indicators improve to best support our work.
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Closing

26. Please send me your questions to:
Email: trilce.navarrete@gmail.com
Twitter: @trilcenavarrete
To access a digital copy of the book:
A History of Digitization: Dutch Museums
http://catalogus.boekman.nl/pub/P14-0752.pdf
EGMUS 2014
Thank you !