IndoorLBS presentation at Navteq Developer Day

1. Tristian Lacroix
IndoorLBS, LLC
October 27, 2011
The Great Indoors
LBS DEVELOPER DAY: FOCUS ON INDOOR

2. FOCUS ON THE INDOOR
Mall Airport Subway
Convention Hall Garage Campus
Retail Store Casino Stadium
95% of consumer purchases are made
at brick and mortar locations

3. TIMELINE
IndoorLBS has been reporting since 2003. There are at least 100 companies today
working in indoor location, maps, tracking, and navigation.
Consolidation needed?
# of companies
2010 2011 2012 2013 2014
2004 2005 20 06 2007 2008 2009
1999.. 2003

4. THE BEGINNINGS - 1999
• Talented team (Ex-Autodesk Experts)
• Technology ready? (no indoor position)
• Devices not ready
• Consumers not ready
• Brands/Retailers not ready

5. VERTICALS FOR INDOOR
Ò Retail (big box retailers, malls)
Ò Travel (airports, subways)
Ò Security
Ò Safety
Ò Enterprise (asset tracking)
Ò Universities
Ò Entertainment (museums, casinos, arenas)

6. RETAIL
Businesses Consumers
Ò $500B retail commerce will be Ò Don’t want to wait 1+ business
conducted on mobile phones by days to receive an eCommerce
2015 purchase – they want the
Ò 70% of all brand / purchase opportunity to experience it
decisions are made in-store (ABI, IDC immediately, and buy it NOW.
Retail) Ò Increasingly looking to their
Ò Loss of business: mobiles for shopping: finding the
É 83% of shoppers say they have trouble store, product, deal, directions,
finding things while shopping in store. price comparison, etc.
É Over 20% of shoppers claim they leave a É 79% of smartphone owners use
store without buying everything on their them to help with shopping
list because of difficulty finding items
É 73% of shoppers with smartphones
Ò 87% of retailers see value in using favor using them to handle simple
smartphones to drive traffic to the tasks in stores (e.g., finding a
product) compared with 15% who
store compared with 65% last year favor interaction with an employee
(RSR Research)
(c) Indoor LBS

7. TRAVEL
Ò Improve customer service
É Way-finding inside terminals (reduce stress)
É Passengers can plan their time inside airport and get info
on gates, shops, restaurants and other services in a fun
and interactive way
Ò Monetize the opportunity
É Target layover passengers with offers to buy products or
services

8. SECURITY
Ò Airportsecurity
Ò Federal, state, and local law enforcement
Ò Parolee tracking
(c) Indoor LBS

9. SAFETY
Ò DHS Geospatial Location Accountability and
Navigation System for Emergency Responders
(GLANSER)
(c) Indoor LBS

10. ECOSYSTEM
App
Map Server
API
Ads
Map
Location

11. SOLUTION COMPONENTS
Location
Indoor Map
App
Store Inventory
Content
Analytics
(c) Indoor LBS

12. COMMERCIAL SOLUTION EXAMPLE:
End-User gets an app with: Customer (Retail Store) gets:
Ò Recipes Ò Happy customers
Ò Shopping List Ò In-store ad network
Ò Product Recommendations Ò Fill brand’s need to connect with shoppers
Ò Product Search (drive a product into shoppers’ shopping list)
Ò Store Map Ò Analytics
Ò Turn-by-turn Routing
Ò Coupons/Offers
“This solution is another
way that Schnucks can
help ensure every visit to
our stores is a spectacular
shopping trip.”
(c) Indoor LBS

13. CUSTOMER ADOPTION

14. BIO
Tristian E. Lacroix is the Managing Partner, VP Marketing &
Business Development, at IndoorLBS, LLC. He has over 10
years of business development, marketing, and sales
experience. He has worked for international Fortune
100/500 brands and is applying LBS technology to help
them better engage with the consumer.
IndoorLBS, LLC is a consulting company doing research,
product & business development, and go to market
related to location-aware technologies and solutions.
tristian@indoorlbs.com