1. Trøndelag :: 18 June 2012
Wild Norway
Chris Doyle
Adventure Travel Trade Association

2. Special Thanks…
Petter Thorsen & Wild Norway

3. About the Adventure Travel Trade Association

4. 800+ ATTA Members Globally:
 Tour Operators
 Tourism Boards
 Media
 Accommodations
 Travel Agents
 Industry Partners
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

5. Community: The HUB – 1,700 pro’s
 Members Only
 Connect
 Share
 Learn
 Benefits
 Resources
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

6. AdventureTravelNews
 Member News
 Industry News
 Original Content
 ATTA News
 Guest Posts
 Opinion Editorials
 Gear Reviews
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

7. Industry Research
 Industry Snapshot
 ATDI
 Social Media
 QuickPolls
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

8. • Networking
• Webinar Series & Library
• Research & Trends Reports
• Journalist Alerts
• Press Release Submissions
• Prosper
• Exhibitor Discounts
• Financial Services
• Legal Documents
• Adventure Career Center
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

9.  ATTA/UNWTO – AdventureEDU
 UNWTO, WTTC, CTO Speaking
 GSTC, ECPAT, Indigenous Tourism
 American Tourism Society
 Acquisition matchmaking
 Adventure tourism development
 Public Relations
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

10. 2012 Regional Meeting Hosted by the Adventure Travel Trade Association

11. Shay Mitchell, Vagabond Adventure
Tours & Ireland
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

12. Shay Mitchell & Ireland
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

13. Adventure.Travel
 Awareness
 Promotion
 Tour Operators
 Destinations
 Reviews
 Coming Updates
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

15. Keynote Speakers
• Alexandra Cousteau – Cofounder of
Blue Legacy
• Dr. Taleb D. Rifai – UNWTO Secretary
General
• Rob Torres – Managing Director of Travel
at Google
• James Leape – WWF international
Director General
• Darrell Wade – CEO of PEAK
Adventures

16. Transportation & Lodging
• Free Swiss Pass – approx. $650 Value
• Swiss International Air Lines – 25% Discounts
• Hotels, Chalets, and Hostels – online next week
• Pre-Summit & Day of Adventures – previews soon

17. Connecting “The Tribe” – entire supply chain
Influence global vision
Inspiration & Innovation
Current Research & Trends
B2B Marketplace
Peer Exchange
Professional Development
Real-time Media Relations
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

19. Day 1 – Adventure
Day 2 – B2B Marketplace
Days 3 & 4 – Professional Development
Daily:
• Keynotes: Big picture, world impact, vision
• Intensive Networking
• Adventure & Entertainment
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

20. Theme: “Prosper with Purpose”
Core tracks:
• Tour Operators & Suppliers
• Destination Tourism Boards
Example – Tour Operator Focus:
• Product innovation
• Growth strategies, succession planning, etc.
• Cash management, currency, merchant srvcs
• Staff development & training
• Customer relationship management
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

21. Manufacturer/Tourism Board
Deuter & Norway
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

22. Member Tour Operator/Destination
Austin-Lehman, Argovia & Chiapas
2012 Regional Meeting Hosted by the Adventure Travel Trade Association

23. 2012 Regional Meeting Hosted by the Adventure Travel Trade Association

24. Christopher Doyle
Executive Director – Europe
Editor, AdventureTravelNews.com
cdoyle@adventuretravel.biz
Trøndelag :: 18 June 2012