"We all are creative" is what TrueLogic believes. Creativity and art is an attitude, culturally driven and available to anyone who chooses to adopt it. We have written a manifesto on "Cracking Creativity" to honor Filipino artists & see the creative things they have done. We hope by reading our Manifesto you will join us in this movement. Contact us if your brand needs a creative kick, or you'd like to know more about TrueLogic. www.truelogic.com.ph

1. Cracking Creativity
A TrueLogic.com.ph Manifesto

2. Creativity is evolving into publishing
where storytelling, advertising, and
technology intersect. To be creative is
to be human, and we are all artists
because art is an attitude, culturally
driven and available to anyone who
chooses to adopt it.
This manifesto is a call for change.
Figure out what you Let your voice be
stand for. heard across a
Whether you are telling
media-saturated
stories for your brand or world.
for yourself, the first step
Maybe it’s because we are
is knowing what values
all so overloaded with
you stand for.
information, maybe it’s
because we are all so
starved for meaning. If you
want to be heard, then you
should learn to tell better
AMORSOLO - Painter stories. HIDALGO - Painter
An audience can be your secret
weapon.
Talk about your values, design, business, and
leadership. All companies have customers. Lucky
companies have fans.
But the most fortunate companies have audiences. If
your audience likes what you write, they’ll probably
want to try your products and/or services. Don’t buy
people’s attention. Let them voluntarily give it. NICK JOAQUIN - Novelist
Your competitors are doing the same
things.
Instead of always trying to out-spend, out-sell, or
out-sponsor competitors, try to out-teach them.
Teaching probably isn’t something your competitors are
even thinking about. Most businesses focus on selling
or servicing, but teaching never occurs to them.
JUAN LUNA - Painter

3. The times they are a-changin.
The future of your business is defined through shared
experiences. What is the value of customer acquisition
if retention itself isn’t valued?
The world is changing. Brands are experimenting with
paid, owned, and earned media to reach connected
consumers in their channels of relevance.
Great artists honor, study, credit, trans-
form, and remix.
“I rip off everyone I meet” by Wendie Macnaughton,
illustrator and a graphic journalist based in San
Francisco. You don’t need to be a genius, you just need
to be yourself.
In the idea economy, the role of remix - “stealing” art
that resonates with your values - is totally fine. The
sovereignty you have over your work will inspire far
more people than the actual content ever will.
So what are you
waiting for?
We are not asking you to
hurry up and get started.
We are curious about what
exactly are you insisting
before you stand for what
you believe and make it
happen.
Contact us if your brand needs a creative kick, or if you'd
like to know more about TrueLogic.
Email Info@TrueLogic.com.ph