"Web Presence Management" (SEO, SOCIAL MEDIA, CONTENT MARKETING) Webinar Slides

Web Presence Management…Building Online Dominance

Web Presence Management
Webinar Slides

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©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275

Web Presence Management is required today
to Be seen… Be found…Be Dominant

What has changed on the internet and what
affects your website?

 Google now requires fresh content
 Blogging is most preferred fresh content
 Strong social media platform shows relevance

The Internet is in a constant state of flux


Web Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275

10 most important Must-Dos



1- Have a high performance website

 Your website is the centerpiece & hub
 Content Management Systems (CMS)
 Wordpress is the preferred CMS platform
 Static sites no longer valid

CMS management systems allow for a robust
“Web Presence”



2- Create Content using Blogging
Your blog is your online library. Blogs will:
 Build social media footprint
 Establish your brand
 Position yourself as expert

 Search engines reward sites with blogs
 Blogs are interactive
 People do business with those they like, know, and
trust
Networking builds rapport in
person…blogging does it online



3- Content must be properly optimized

 SEO must be constantly tweaked
 Search engines in a constant state of flux
 All content on website must be optimized

Gain understanding of how search engines
function



4- Social media participation

 Businesses must embrace social media
 You have to give in order to get
 People pick their own channels
 Society uses social media to connect with those
they like, know, and trust
 Your challenge = join the conversation & deliver
value

These channels will keep and grow your
sphere of influence



5- Email marketing

 Email marketing nurtures and converts leads
 Email strategy is very important
 “Call to action” on your website front and center

This will gain new subscribers and grow your
list



6- Facebook

 You need to create a business page on Facebook
 “Likes” can then follow and share your content
 Followers interacting is seen by all connections
 Interaction grows awareness and reach

Most often, Facebook is in top 5 sites that
drive traffic



7- Google+

 - Google+ is “social layer” that integrates with all
Google products
 “Hangout” feature allows simultaneous video chat

To be found you must have an active Google+
page



8- Video

 YouTube is the second largest search engine
 People engage with video differently and more
often than written pieces
 Your YouTube Channel allows videos to be linked to
your site
 Videos should be embedded and SEO’d on your
website
 Video should be shared on Facebook

Video increases your chances to be found!



9- Google Local (formerly Google Places)

 Google Local provides listing information for local
businesses
 Searching with product/service plus city name gets
local search results
 Accuracy and consistency about your business
imperative
 Listing must be completed 100%
 Access service through Google account



10- Analytics

 Monitor key performance indicators (KPIs) to
ensure best use of time
 Provides focus on results produced
 Free tool from Google

Google Analytics allows you to monitor your
websites traffic



TO SUMMARIZE
Web Presence Management (not just a
website) is required to Be seen… Be found…
and Be Dominant on the internet.

You Must:
1- Have a high performance website
2- Create Content using Blogging
3- Content must be properly optimized
4- Social media participation
5- Email marketing



6- Facebook Business Page
7- Google + Business Page
8- Add Video to your site
9- Engage with Google Local
10- Analyze the Analytics



Best Practices to engage your target audience
with your content – Add social media icons to:

 All your printed materials
 To all email signatures
 Display placard on lobby counter

 Print copies of best green blog posts for hand out
 Encourage clients to post a positive review

Incorporate a robust Web Presence, not just a
website, and Be Seen…Be Found…Be
Dominant


www.trustworkz.com

Susan Wright, Digital Marketing Consultant
678-899-0509
Email: susan@trustworkz.com



"Web Presence Management" (SEO, SOCIAL MEDIA, CONTENT MARKETING) Webinar Slides

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"Web Presence Management" (SEO, SOCIAL MEDIA, CONTENT MARKETING) Webinar Slides