Presented at the #TUG_LIFE Expo 2015

2. Semantics
Understanding
natural language
relationships
between words
Big Data
Bringing together
lots of disparate
data sources to
gain insights
Wisdom of the
Crowds
The Many are
smarter than the
Few

6. Source: Bing Ads Intelligence tool. Top 50 UK search queries starting
with the word ‘why’ ranked by volume of searches May 2014.
Word cloud created in Tagxedo.

7. Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14
Source: Microsoft Internal. May 2014 projection based on queries to date.
Local
Elections
Question Time appearance
G20 Summit
speech
Cabinet Shuffle
Energy Price Freeze
Debate
LBC Interview
European
Elections
IPSA
Proposals

14. 1 2 3Wisdom
of the Crowd
Semantics &
Sentiment
Big Data
“better together?” No YesNeutral
Source: http://blogs.bing.com/uk/2014/09/03/bing-predicts-forecasts-the-scottish-independence-referendum-in-uk-test/

16. $75B

17. September
4th, 2014
New York City, the largest
school district in the US,
will have 1,000,000
students back in school
August
25th, 2014
All 5,000,000 of Texas’s
K-12 Public School
students go back
August
1st, 2014
All 180,000 of Hawaii’s
K-12 Public School
students go back

19. Texas
Great Lakes
New York
Arkansas

21. Semantics
Understanding
natural language
relationships
between words
Big Data
Bringing together
lots of disparate
data sources to
gain insights
Wisdom of the
Crowds
The Many are
smarter than the
Few

22. Microsoft Confidential
Could Should Must
Download Bing Ads Intelligence and start
creating your own data insights
Read our blog to find out more about
predictive search
Search for your favourite football team in
Bing to see our latest predictions
Search: Bing Ads Intelligence Search: Bing blog or visit here Search: Manchester United

23. Microsoft Confidential
THANK YOU
James Murray UK Search Advertising Lead
jamurray@microsoft.com
@james3murray