Slides that Kelli presented as part of workshop for the campus communicators at University of Oregon on Google Analytics basics.

1. Using Analytics
Logging In
Looking
Around Learning
the Ropes
Friday, May 3, 13

2. Understanding
Interpreting
Analyzing
Terminology, setting goals, the dashboard
Audience, traffic, content
Intelligence
Friday, May 3, 13

3. Visitor
New Visitors
Returning Visitor
Direct Traffic
Organic Traffic
Paid Traffic
Referring Site
Top Landing Pages
Friday, May 3, 13

4. Activity Measures
Click
Page View
Time on Site
Visits
Friday, May 3, 13

5. Bounce Rate
Top Exit Pages
Friday, May 3, 13

6. setting goals
Friday, May 3, 13

7. Friday, May 3, 13

8. Increase overall traffic
Increase referrals from social media
Increase return visitors
Decrease bounce rate
Increase time on site
Friday, May 3, 13

9. www.google.com/analytics
Friday, May 3, 13

10. Friday, May 3, 13

11. Friday, May 3, 13

12. Annotations
What happened to create a spike or a dip in traffic?
Friday, May 3, 13

13. Friday, May 3, 13

14. Friday, May 3, 13

15. Visits, Page Views, Bounces
Friday, May 3, 13

16. Friday, May 3, 13

17. Friday, May 3, 13

18. Location of Visitors
Friday, May 3, 13

19. Diving Deeper: Audience Behavior
New Vs. Returning
Frequency & Recency
Engagement
Friday, May 3, 13

20. Traffic sources
Friday, May 3, 13

21. organic search traffic
Friday, May 3, 13

22. organic search traffic
Friday, May 3, 13

23. Understanding Content
Friday, May 3, 13

24. Which site sections/folder
do best?
Where do people
come in?
Where do people leave from?
Friday, May 3, 13

25. Content > In-Page Analytics
Friday, May 3, 13

26. Your Dashboard
Friday, May 3, 13

27. intelligence
Friday, May 3, 13

28. Hypothetical...
Friday, May 3, 13

29. Friday, May 3, 13

30. Facebook Insights
Likes
Reach
Talking About
Friday, May 3, 13

31. Friday, May 3, 13

32. Friday, May 3, 13

33. Friday, May 3, 13

34. Let’s go to the web....
Friday, May 3, 13

35. Analytics DIY vs. Web Application
Friday, May 3, 13

36. Friday, May 3, 13