Slide-deck of my presentation about Social Media for Artists on May 4th 2013 in Kelowna BC. Held at #heARTschool

1. #heARTschool
May4th2013

2.  Artists aren’t business people (?)
 Social Media the two-way street
 The 3 Secrets to Social Media
Success
 Licensing and sharing art
 Identifying Social Media Platforms
 What platform is right for you?

3.  Your Blog
 Facebook Pages
 Twitter
 Pinterest
 Soundcloud
 Instagram
 Etsy

4.  A new Dimension to
◦ Marketing
◦ Customer Service
◦ Communication
◦ Networking
 A new Customer
◦ Connected
◦ Informed
◦ Greater Reach

9.  The real power is in the network!
 Don’t confuse “social proof” with follower
counts
 Brand advocates are “word of mouth on
steroids”
 On the core of Social Media are the human
connections

10. Open communication
Community
Easy to share content

11.  http://creativecommons.org
 http://mirrors.creativecommons.org/movingimages/webm/W
annaWorkTogether_480p.webm

12.  http://foter.com/blog/how-to-attribute-
creative-commons-photos/

17. #heARTschool
May4th2013

18.  Your Blog
 Facebook Pages
 Twitter
 Pinterest
 Myspace
 Soundcloud
 Instagram

20.  Free or self hosted
 Full control
 Creating a library
 Share content

21. oOpen communication
Community
Easy to share content

22.  Largest Social Media Platform
 50%+ active users
 Spend time
 Easy share
 The average Canadian has 190 Friends on
Facebook

23. Profile Page Group
For Friends and
Family
For public
promotion
For Collaboration
Flexible privacy
settings
Public, indexed by
Google
Can be open or
“secret”
By invitation only Users “Like” =
subscribe
Add users to a
group or
Ask to join

24.  Cover Image
◦ Limitations
 Apps
◦ Photo
◦ Custom
◦ More
 Timeline
◦ Highlights

25. Everything that
“Happens” is an
“Edge”
Relationship
User-Edge
Facebook
generated
Values
Time Decay
www.whatisedgerank.com

26. Open communication
Community
Easy to share content

27.  Micro Blogging
 140 characters
 Share Text, Pictures, Links, videos, sounds….
 300 Million active users
 A little harder to get into
 Real time networking
 Used by most other tools to transport
messages

28.  @yourname
◦ Short
◦ Unique
◦ Try to stay away from Numbers and _
◦ Branding
◦ Easy to type
◦ Easy to remember

29. Your Twitter Profile is your Business card
 First Impressions count!
◦ Consistent Branding
◦ Custom Avatar (No egg)
◦ Bio
◦ Custom Background

30.  Avatar
◦ Image size 81 x 81 pixel
◦ Clear head shot
◦ Square Logo
◦ Branding
◦ No .gif wiggly pictures
◦ No dogs, kids, trees……
Many people remember you by your Avatar rather
than your name!
Don’t change too often!

32. Open communication
Community
Easy to share content

33.  Musicians
 Create song mixes
 Be part of the music community
 Showcase your music

34. oOpen communication
Community
Easy to share content

35.  http://youtu.be/P7hh7lRPOdE
 Record Sounds
 Share Sounds
 Follow others
 Comment on sounds
 Embed files in blog or Facebook

36. Open communication
Community
Easy to share content

37.  Visual Content (Images and Video)
 86% of users are female
 Collect like on a pegboard/ scrapbook
 Follow boards and friends
 Comment on pins
 Share pins
 Link back to original
 Group boards
 Indicate for sale items

39. Open communication
Community
Easy to share content

40.  Photoapp
 Filters + Frames
 Create /share
 Follow
 Owned by Facebook
 Be aware of image rights
 Connect with other artists!

42.  http://tweet4ok.com/how-one-artist-uses-instagram/

43. Open communication
Community
Easy to share content

44. Mind what you have learned. Save you it can
~Yoda