Carmen Hudson, CEO of Tweetajob, gave a presentation on using Twitter to find a job. She outlined five steps to build an online presence, including completing your profile, building your network slowly, observing how others use Twitter, following relevant accounts and creating lists. Hudson explained how to use Twitter to increase visibility, showcase skills, learn about opportunities, research companies and connect with recruiters. She emphasized giving value to others, mixing personal and professional content, and developing relationships over time.

1. Using Social Media to Find a Job It’ssaturdaymorning…I could be cleaning the garage! Presented by Carmen Hudson, CEO, Tweetajob May 15, 2010 Tacoma Public Library

2. Five Steps to Connection Where I work Where I live What I like to do professionally What I like to do for fun What I am passionate about

5. Hope you had your coffee… Introduce yourself to someone you don’t know

6. Today’s Agenda How Twitter can accelerate your job search Jobseeker Kicking the tires Boosting your career A bit about Tweetajob Q&A about this, or anything else

7. Why use Twitter? Increase your online visibility Showcase your skills and knowledge Learn about new opportunities first Keep your skills current Research and prepare Network with influencers Find great job search advice

8. In other words…

10. Do the benefits outweigh your fears? Don’t know how to use the site Afraid of reaching out to strangers online Privacy and security Information overload Waste of time

11. Top Sources of Hire Source: 2009 CareerXRoads Source of Hire Study

12. What is Twitter? “A short burst of inconsequential information," and "chirps from birds.” -Jack Dorsey, Twitter creator Commonly referred to as a social networking or microblogging site that enables users to send and read messages known as “Tweets”. “Tweets” are text-based posts of 140 characters that are delivered to an author’s set of subscribers known as “Followers”

13. Think of Yourself as a Radio DJ

14. Increase Your Online Visibility

15. Growth of Twitter 106 million registered users 55 Million Tweets every day 180 Million Unique Visitors Each Month 37% access Twitter via their mobile devices Median age of Twitter users: 31 Compare with: Facebook: 26 years old Myspace: 27 years old LinkedIn: 40 years old Source: Chirp Conference

16. The Basics Tweet

17. The Basics Retweet

18. The Basics @

19. The Basics DM (Direct Message)

20. The Basics # (hashtag)

21. The Basics #followfriday

22. The Basics Tweetup

23. The Basics Don’t read about it, do it (it’s free)!

24. Good question. OK, so how do I tweet myself to a new job?

26. Build your network (slowly at first)

27. Observe and learn

28. Follow and create relevant lists

29. Find job opportunities

30. Connect with recruiters

31. Follow companies

32. Update your status and participate in discussions

34. Build Your Network Twitter Search WeFollow Twellow People Search #FollowFriday Manual scan Many active users will follow you back within a day or so. Don’t worry about who follows you back.

35. Observe and Learn

36. Follow and Create Lists

37. Find Job Opportunities

38. Find Job Opportunities

39. Connect with Recruiters

40. Follow Companies

41. Participate…Develop Relationships

42. Tips for Success Number One Rule of Twitter: Give to Get Lurkers are takers Help others Mix business with pleasure Integrate (mobile, LinkedIn) Artful self-promotion Dialogue vs. Monologue

43. Been there, done that Never fight with anyone on Twitter Remember, you’re broadcasting to the world Overtweeting is bad for your health Be selective Don’t forget the “unfollow” and “block” functions The number of followers does not equate to your self-worth Ashton Kutcher still does not follow me!

44. Thank You carmen@tweetajob.com @peopleshark http://www.linkedin.com/in/carmenhudson http://people-shark.blogspot.com/