Presentation from Free Tweetajob Webinar: Twitter for Recruiters (Dec 10, 2009)

1. Add Twitter to Your Toolbox
Webinar
Sponsored by Tweetajob
Hashtag #tweetajob

2. Holy Tweetajob!
• 2-minute Twitter tutorial
• What’s the big deal? Why we think Twitter
works as a recruiting platform
• Integrating Twitter into your Social Recruiting
Strategy
• The Tweetajob Solution
• Q&A

3. Do You Twitter?
• 77% - YES
• 17% - Not Yet
• 5% - No (1 Nevah!)

4. How Twitter Works

5. Chaos

6. So What’s The Big Deal?
• Do jobseekers use Twitter?
• Is it an appropriate platform for recruiting?
• Will Twitter be around? Do they even make
money?

7. One Billion – with a B - Users
• Current conservative estimate – 18 million
users access monthly
• Represents 11% of internet users
• 26 million users predicted in 2010
Source: emarketer.com
• Twitter predicts 1 Billion users by 2013
• LinkedIn 10 Million users (in six years)
• Twitter users have above-average income
and education

8. Open Platform
• Twitter’s API (Application Programming
Interface) is open
– Thousands of developers are building
applications based on Twitter’s code
– Similar to Apple iPhone apps
• Tweetajob is built on the Twitter API
• Tweets can be searched an indexed and
used in other content sites

9. Relationships
• Combined with LinkedIn, Twitter can turn any
cold call into a warm call. Get in-depth
information by reviewing
– Bio
– URL (blog or LI profile)
– Tweets
– Followers/Following
– Links

10. It’s Mobile
• Receive tweets by visiting the Twitter website
• Receive tweets on your mobile phone (via
text message)
• Use Twitter clients – applications that mimic
Twitter, with more additional functionality –
such as Twitterberry or Tweetie
• Twitter has also developed its own mobile
client

11. Tweets Have Legs

12. Integrating Twitter Into Your
Recruiting Strategies
• Building Talent Communities
• Integrate Twitter with other media and tools
• Search for passive candidates
• Advertise positions to active and semi-active
jobseekers

13. Followers = Community
• Participate and contribute fresh, interesting,
original content
• Answer questions
• Provide clarification
• Share company news, but don’t overdo it
• Interesting profiles
• Find and follow talent
• Keywords
• Events
• Associations
• Companies

14. No Social Media Stands Alone
• Integrate Twitter with other media and tools
• Career site
• Blogs
• Facebook Fan Page
• LinkedIn profiles
• Job Alerts/email campaigns
• Email signatures
• Print literature!

15. Searching Twitter
• Within Twitter (use Advanced Search or Twitter Search Operators)
– Try: php linux –jobs -job
• Boolean Search (Google or Bing}
– Try: site:twitter.com php AND (saas OR cloud) –job -jobs
• Using hashtags
– Try: #FOWA @carsonified
• Twitter Search Engines or Directories
– Leapfish
– IceRocket
– Tweetscan
– Tweepsearch or Twellow
• Using Twitter Lists
– Try listorious.com

16. How are Companies Using Twitter to
Recruit?

17. Reaching Active and Semi-Active
Candidates

18. The Tweetajob Advantage
• Improves the jobseeker experience
• It’s fast
• Jobs are SEO’d
• It’s inexpensive
• Allows you to build relationships
• Strengthens your employer brand
• Feed your talent communities

19. The Tweetajob Advantage
Tweetajob “The Other Job Boards Do-it-Yourself
Guy”
Easy to use ✔ ✔
Jobseeker ✔
Experience
Targeted Tweets ✔ ✔
1,000 Tweet Limit N/A N/A ✔ ✔
SEO-enabled ✔
Automation avail ✔ ✔ ?
Employer Branding ✔ ✔ ✔
Cost $5-$30 $.99-9.99 FREE

20. Q&A
• ROI?

21. Keep it Going/Pay it Forward!
• Try it! Discount code will follow in email.
• Subscribe to the newsletter for Twitter tips
• Tweet about this webinar. Learn something?
FeedbacK? Use hashtag #tweetajob
• Contact us if you would like to learn more
about Subscription or Enterprise Packages
• Complete the brief survey