Twitter for Recruiting - Chicago SMA 2012
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Twitter for Recruiting - Chicago SMA 2012
- 1. @#!$%* Why Twitter is Essential to World class Recruiting Organizations
- 2. Today • What’s the big deal? • Ok, so how do I get started? • How do I reach candidates on twitter? • What about spammers, scammers, evildoers & assassins?
- 3. @peopleshark
- 4. #SMAgc
- 5. Hello!
- 6. What’ s the big deal?
- 7. • 500 Mm registered, 127 MM active • 13% of internet users • 59% Women • 59% college degree • 51% age 34+ • 54% mobile • 36% tweet at least once a day Source: Online MBA
- 8. Only old people use email
- 9. • Real-time search • Technology and ecosystem • Relevant conversations • Industry insiders and trendsetters • Organized chaos • Global, mobile, ubiquitous
- 13. Getting started
- 14. What’s your objective? • Listen, observe, learn, collect intelligence • Find candidates and prospects • Promote your employer brand • Participate fully, be part of the conversation • Post your jobs
- 16. Following • Be promiscuous • Go outside of your industry and interests • Follow celebrities, ceos & other notables • Follow companies , organizations & events • Follow the 39%
- 17. followers • Tweet interesting stuff and they will come • Follow and they will come • The number of followers isn’t all that important • Cultivating the right audience is important • Search out and target potential
- 18. Do this, not that • Use your name • Don’t lock your account • As a recruiter, combine the personal and professional • As a company, define your identity or “voice” • Authenticity, transparency,
- 19. tweets • Multiple topics, personal and professional • Track Most productive times of day • Respond, make friends • Give credit where credit is due • Share, share, share
- 20. retweets • Ensure that your tweets are retweetable • The auto retweet vs. the manual retweet • Add editorial comment • Curate good content, check links • Mind your manners, say thank
- 21. Finding candidates and prospects
- 22. X-ray search site:twitter.com intitle:on shopify developer - job -jobs
- 25. lists • Create lists as a public service • Create private lists to follow candidates • Explore lists to find groups of candidates or prospects • Conference or event lists
- 27. hashtags • Used to organize or categorize tweets • Great for searching and connecting with specific audiences • Common job seeker hash tags #jobs, #job, #cityname, #positiontitle
- 28. Fear
- 29. Don’t be scurred • Work with pr, marketing and legal • Follow others, watch, observe, ask questions • Research, collect examples • the spammers & pron bots might follow you – it’s ok • Unfollow, if it gets weird
- 30. Didn’t we learn our lesson in the 90s? Source: Globalspec Report: Social Media Use in the Industrial Sector
- 32. If it gets out of control, tweet me • @peopleshark • @recruittoolbox • carmen@recruitingtoolbox.com • www.recruitingtoolbox.com • www.linkedin.com/in/carmenhuds on
- 33. Thank you!
Notas del editor
- Find talent, woo talent, close dealsNO 2x2No cussingPLEASE TURN ON YOUR PHONES
- Shout out to sponsorsVelocity resourcesBloom & associatesDiceskillssurvey
- Who’s using twitter
- The world is moving faster – how do you keep up?
- Radio stationCocktail party
- You – as a radio station
- Davis Harrison – emailThe internet