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Free yourself
from
conventional
thinking
Sears Kodak Sony
have failed due to a
reason...
Sears Kodak Sony
have failed due to a
reason...
Sears Kodak Sony
have failed due to a
reason...
Sears Kodak Sony
have failed due to a
reason...
Sears Kodak Sony
have failed due to a
reason...
‘Status Quo thinking’
Ways to kill the
Status Quo thinking
1.Impose artificial
limitations
imposing strict limitations
on the resources
available
Enforcing artificial
constraints stimulate
more inventive solutions
Artificial constraints
could be...
A. thinking exclusively on
existing customers
B. assuming new
customers as no longer
a revenue option
c. No cross selling
d. increasing share of
wallet
2. Alter The point of
view
willing to look at
all possibilities from a
new perspective
3. Compare your
organisation to others
This approach can be a
powerful driver of new
ideas
"Expose yourself to
the best things humans have
done,
and then try to bring
those things into
what you are doing.“
Steve Jobs
it's about stimulating
surprising ideas that
might not come to light
otherwise.
it's about stimulating
surprising ideas that
might not come to light
otherwise.
4.Look for unorthodox
opportunities
Don't constrain your
thinking to improving only
products or services...
rethink every touch
point between you and
your customer
Improve on the current
interaction of the
customer with your
organization.
Case - Barnes & Noble
Barnes & Noble focused
on creating a unique multi-
channel experience on its
Nook tablet.
They built physical
stores to demonstrate
and enabled a user-
friendly online
experience
They built physical
stores to demonstrate
and enabled a user-
friendly online
experience
Barnes & Noble, an
example, for every
retailer on multi-channel
strategy as they meld
their online, mobile, and
physical presence.
Barnes & Noble, an
example, for every
retailer on multi-channel
strategy as they meld
their online, mobile, and
physical presence.
Barnes & Noble, an
example, for every
retailer on multi-channel
strategy as they meld
their online, mobile, and
physical presence.
Barnes & Noble, an
example, for every
retailer on multi-channel
strategy as they meld
their online, mobile, and
physical presence.
To summarize:
Impose artificial limitations
Alter Your Point-of-View
Look for unorthodox
opportunities
Impose artificial limitations
Alter Your Point-of-View
Look for unorthodox
opportunities
Impose artificial limitations
Alter Your Point-of-View
Look for unorthodox
opportunities
Impose artificial limitations
Alter Your Point-of-View
Look for unorthodox
opportunities
Thank You

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Free yourself from conventional thinking