The market for tablets sees accelerated fragmentation by the growing popularity of Android, the introduction of Blackberry's Playbook and the upcoming launch of Windows 8 in late October. Consequently, publishers of newspapers or magazines can no longer focus only on iPad and iOS, but are forced by their readers to offer reading apps on these other platforms. The development of separate native front-end apps per OS is very expensive and is associated with high ongoing support and distribution costs. Cross-platform publishing technology allows to develop once and deploy across various platforms (various OS, screen size and resolutions, different user interface interactions). During this presentation we focus on the following themes: - Pros and cons of native vs. web development - The challenges of cross-platform HTML5 publishing - Hybrid applications: 'best of both worlds? - Case study: the digital edition of De Standaard on iPad and Android tablets

1. HTML5
Cross-­‐platform
publishing:
dream
or
reality?
eReading
event
-­‐
26/9/2012

2. Agenda
• About
Twipe
• Web
or
app?
• Case
studies

3. Cross-­‐platform
Digital
Publishing
Solution
Newspaper
• Efficient
Workflow
tools
• Award
winning
apps
• Rock
solid
Cloud
technology
• HTML5

4. Key
facts
+20
publishing
apps
+500k
app
installations
+800k
publication
downloads
per
month
+3
mio
unique
visitors
per
month

5. De
Standaard
–
Tablet
Optimised

6. Infographics
–
HTML5
Integration

7. NRC
(NL)
–
Newspaper
Replica

8. Gazet
van
Antwerpen

9. Gazet
van
Antwerpen

10. Agenda
• About
Twipe
• Web
or
app?
• Case
studies

13. Increasing
diversity
in
tablet
devices
and
OS
180000
160000
140000
120000
100000
iOS
80000
Android
60000
MicrosoJ
40000
20000
0
2011
2012
2013
2016
Source:
Gartner
:
Worldwide
Sales
of
Media
Tablets
to
End
Users
by
OS
(thousands
of
units)

14. Windows
8:
a
game
changer?
 MicrosoJ
is
very
serious
about
this
 Very
large
installed
base:
1
bio
users
worldwide
 Worldwide
launch:
October
26
 Focus
on
Touch
devices

15. Key
Challenges
of
publishing
on
smartphones
and
tablets
OS
Cross-­‐Pla)orm
User
Screen
Size
/
Interface
Tac.le
Responsive
Resolu.on

16. App
Web
NaPve
HTML5
↑support
cost
↓support
cost
↑development
cost
↓development
cost
↑navigaPon
↓navigaPon
↑presentaPon
↓presentaPon

17. ‘Best
of
both
worlds’:
hybrid
apps
• Native
functionality:
• Discovery
• Downloading
(background)
• Navigation
• Push
notifications
• Web
functionality:
• Content
presentation
(responsive)
• In-­‐page
navigation

18. Agenda
• About
Twipe
• Web
or
app?
• Case
studies

19. Twipe
Real-­‐Time
Mobile
News
Platform
Case:
dSMobile
iPhone
Android
Mobile
Site

20. Twipe
Digital
Publishing
Platform
Case:
De
Standaard
on
Android

21. Key
learnings
• Hybrid
app
development
is
a
cost-­‐effective
strategy
for
cross-­‐platform
publishing
• Combination
of
a
variety
of
competences
and
skills
is
required
(HTML5
/
Javascript,
Objective
C,
Android,
C#,…)
• “100%
pure”
cross-­‐platform
HTML5/JS
is
a
dream
• Performance
tuning
is
hard
in
native
apps;
it
is
extremely
though
in
web
apps
• Testing
is
a
nightmare:
due
to
the
device
and
OS
diversity,
it
impossible
to
test
every
use
case
scenario
on
every
device

22. Q&A
Contact
details:
Danny
Lein
Managing
Director
danny.lein@twipemobile.com
@TwipeMobile