De Standaard HD, an iPad optmised newspaper. 1 month results. More info http://www.twipemobile.com

1. Delight your Readers with a Tablet Optimised Newspaper Johan Mortelmans Director Tablet & Mobile Publishing Corelio Publishing IFRA Expo 2011. Vienna, Austria 10 October 2011

2. Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD Why? Growth and market leadership through innovation What? Offer a Tablet Optimised Version of the newspaper How? Fast time-to-market using Twipe Publishing Platform How much? 46% increase of usage 1 month after launch

3. De Standaard: 10 years of sustained growth Evolution of paidcirculation

4. Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD Why?Growth and market leadership through innovation What? Offer a Tablet Optimised Version of the newspaper How? Fast time-to-market using Twipe Publishing Platform How much? 46% increase of usage 1 month after launch

6. Replica PDF-version

7. 50 % increase in digital subscriptions

8. Launch sponsor: 100% payback of development costs

9. Advertising revenue: 100 % above target

10. Reader research: 88 % satisfied – very satisfied

14. Dual approach Pdf- & tablet optimized version in 1 app

15. Template driven approach

16. Template driven approach

17. Template driven approach

18. Easy navigation: sections & newspaper scan

19. Extra’s: photo, video, infographics

20. Extra’s: photo, video, infographics

21. Extra’s: photo, video, infographics

22. Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard Why? Growth and market leadership through innovation What? Offer a Tablet Optimised Version of the newspaper How? Fast time-to-market using Twipe Publishing Platform How much? 46% increase of usage 1 month after launch

23. The platform? TWIPE MOBILE PUBLISHING solution LICENSED Software application(S) LICENSED Software platform Device Detection Device Database Web Paper TV Content Adaptation IMPORT PUBLISH DOWNLOAD Customer Content Advertising ACCESS Unified Content Mobile Website AdServer Ordering Billing iTunes PAY CHECK / PAY Billing Smartphone application Messaging Participation INTERACT TRANSMIT Facebook Twitter Enduser Contact Social Media Notifications Reporting Financial flows MIS EXPORT Tablet application Statistics Analytics

24. Backoffice Only 3h needed to create a newspaper tablet version

25. Delight your Readers with a Tablet Optimised NewspaperCase Study: De Standaard HD Why?Growth and market leadership through innovation What? Offer a Tablet Optimised Version of the newspaper How? Fast time-to-market using Twipe Publishing Platform How much? 46% increase of usage 1 month after launch

26. Delighted customer feedback Positive user ratings Twittercomments « For DS HD I am happy to pay 5€/week. Such a pleasure to read. I am really impressed! » « This is exactly what I expect from a newspaper on iPad! »

27. Significant impact on app & newspaperdownloads Launchwith 1 month free trial sponsored by ING +46% Number of paidnewspaperdownloads August

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