Spend Less Time & Get More Out of Social Media
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Some quick tips for small business owners on how to make the most of your time on social media! Get more customers while spending less time on social media sites by being more efficient with what you do and how you do it. We'll cover everything from social media tools, to crossposting, to improving the effectiveness of your posts, and picking the right social media networks. (There's also a little money saving tip for those who make it to the very end!) For more guides and tips, head to: http://www.twocentssocial.com Sign up! It's free - http://www.twocentssocial.com/signup.html
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Spend Less Time & Get More Out of Social Media
- 1. TwoCents Social How to Invest Less Time & Get More Out of Social Media info@twocentssocial.com www.TwoCentsSocial.com
- 2. What is “social media”? “Online stuff” Search Ranks Listings Reviews www.TwoCentsSocial.com Social Media
- 3. Today: “social media” Social Media www.TwoCentsSocial.com
- 5. Your Customers Age? Sex? Who is your typical client? Income? www.TwoCentsSocial.com
- 6. Your Business • Relationship-based? – Home care, food/dining, services • Brand-based? – Food truck, specialty product/concept • Product- or aesthetic-based? – Retail, salon www.TwoCentsSocial.com
- 7. Your Goals New sales? Build relationships? Raise awareness? Develop your brand? Customer support? www.TwoCentsSocial.com
- 9. The Right Network B2B Lead Generation Relationship building Indirect sales Brand awareness B2C Sales Brand awareness Sales www.TwoCentsSocial.com
- 10. Facebook • Profile: – 1.2+ Billion users – 60% Female – All age ranges and income levels • Purpose: – Building relationships • Content: – Pictures, videos, links www.TwoCentsSocial.com
- 11. Twitter • Profile: – 600 Million users – 60% Female – Younger, Ethnically diverse • Purpose: – Sharing, Branding • Content: – Pictures, videos, links www.TwoCentsSocial.com
- 12. Google+ • Profile: – 200 Million users – 30% Female – Male, Well educated • Purpose: – Sharing, Awareness • Content: – Pictures, videos, links www.TwoCentsSocial.com
- 13. LinkedIn • Profile: – 250 Million users – 55% Female – Well educated • Purpose: – Professional sales (B2B) • Content: – Pictures, videos, links, professional updates www.TwoCentsSocial.com
- 14. Instagram • Profile: – 150 Million users – 65% Female – Diverse, younger • Purpose: – Sharing, Sales • Content: – Pictures, videos www.TwoCentsSocial.com
- 15. Pinterest • Profile: – 30 Million users – 80% Female – Well educated, wealthy • Purpose: – Sharing, Sales • Content: – Pictures, products www.TwoCentsSocial.com
- 17. Plan Ahead Schedule your tweets and posts www.TwoCentsSocial.com
- 19. Increase Your Impact Text < Links < long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long Picture s long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long long < Videos < Short www.TwoCentsSocial.com
- 20. Use Keywords & Hashtags especially #keywords www.TwoCentsSocial.com
- 23. Integrate Into Your Website Do this on every page. www.TwoCentsSocial.com
- 24. Integrate Into Your Product www.TwoCentsSocial.com
- 25. Give Them A Reason to Care “Follow us for the latest patient seminars, updates, promotions…” www.TwoCentsSocial.com
- 28. Management Tools Which networks are covered? How much does it cost? Can I try it first? How do I use this? www.TwoCentsSocial.com
- 29. Consultant or Agency • What’s the price? – Setup, Ongoing • Prior work? • How are you going to measure results? – Reports, Metrics www.TwoCentsSocial.com
- 30. Recap Pick the right networks. Work efficiently. Advertise your efforts. Use tools to help you. www.TwoCentsSocial.com
- 31. TwoCents Social Search Ranks Listings Reviews Social Media We teach you how to get more customers www.TwoCentsSocial.com
- 32. How it Works Monitoring We analyze your business. www.TwoCentsSocial.com
- 33. Customized Task Lists We tell you what to do. www.TwoCentsSocial.com
- 34. 100’s of Guides You do it. www.TwoCentsSocial.com
- 35. Sign Up Sign up at: www.TwoCentsSocial.com Use promo code: “WEB60” 2 Free Months Questions: info@TwoCentsSocial.com www.TwoCentsSocial.com
Notas del editor
- First, when it comes to your time, plan head. A good plan or schedule is one of the best ways to work efficiently. That’s no different with social media. One of the best ways to do that is to schedule some set of posts and tweets for the month all in one sitting. You don’t need to necessarily post 5 times a day. For most small businesses, that’s just impossible, it’s about keeping regular, even if that means one post a week. That way, if someone does visit your Facebook page, they will see that there’s content there that’s fresh and regularly updated. But, if you try to post everyday, you’ll probably burn out quickly and go a month or two with nothing – that will be a much worse situation.
- Now, briefly a little about what we do. TwoCents Social is a simple solution we built to help educate and enable small business owners to get more customers online. We help business owners improve their search ranks, their reviews, and their social media. We think that being successful online is about more than just being on Facebook. We also think that small business owners can manage their own online presence without spending a lot of time or money.Here’s how it works.
- When a business signs up, our system starts taking a look at what’s happening to your business on various websites. It looks at what you’re doing, what you’re not doing, and what other people doing. For example, a new review on Yelp, or a change in your search rank on Google, or maybe someone commented on your Facebook page.
- Then, we take that information and compare it to what all the online experts would recommend that you do. So we take all of the best practices, similar to the ones I just mentioned, and make sure you’re doing the best that you can. From that, we compile a simple list of important things for you to know about – like a new review – and list of things for your to do – like use a hashtag in your next post.
- Finally, we want you to do that work – so you don’t have to pay anyone else to do it. So, we have 100’s of educational guides that teach you how to do everything that we’re recommending. That’s it.