1. Tyler Durbin | Founder
GenYJourney.com
Social Media for Personal Branding &
Professional Networking

2. 29% say
candidate had
poor
communication
skills
28% say candidate bad-mouthed
previous company or fellow employee

3. Personal brands allow
individuals to differentiate
themselves by
consistently articulating
and leveraging their
unique value proposition.

4. Personal Brand Power
• You have a “personal brand” -
like it or not
• Opportunity to market what
makes you valuable
• Platform to differentiate
yourself
• Build reputation, credibility,
publicity
• Increase your influence and
value

5. Where Do I Start?
Blog/Personal Website: Publish your
unique value to companies, recruiters,
industry leaders. GenYJourney.com
Facebook: Platform to show the “real” you.
Engage with friends & brands.
LinkedIn: Your own personal advertising
space. Join groups, contribute to
discussions, post news, ask and answer
questions.
Twitter: Share information. Link to topics

6. Profile Examples

11. Principles
of Social
Networkin
g

12. Listen | Observe
• Build a base of knowledge
• Follow leaders in your industry as well as
other areas
• Observe community sentiment
• Constantly look to build your base

13. Engagement| Participation

14. Consistency
Create an Identity
Integrate your
networks
Be Familiar

15. Visibility | Exposure
• Post your bio on all other
social networking sites
• Use a consistent photo
• Create a blog about your
areas of interest and
expertise.
• Share articles, research
and all other info

16. Balance
• Avoid blatant self-promotion and
arrogance
• Check your ego at the door
• Be honest and candid
• Be conscious
• Protect yourself

17. How Does This All Relate?
Linked
in
Facebook
Blog
Twitter

18. Get
out there!

23. TylerJ.Durbin@gmail.com
@TylerDurbin
Linkedin.com/in/tylerdurbi
n
GenYJourney.com
Tyler Durbin