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What is the future for social media??
- 1. BA (Hons) Advertising Social Media – What’s next?
- 2. What does the future hold?
- 3. Mashable Social Media Summit http://www.youtube.com/watch?v=zhOwWeS7FT8
- 5. Mobile marketing will keep growing…
- 6. Will this be the year for niche social media?
- 7. The rise of agile marketing models….
- 8. The Rise of Digital Darwinism http://www.briansolis.com/2011/09/end-of-business/ http://www.slideshare.net/Radian6/brian-solis-webinar-presentation-with-radian6 “ The evolution of consumer behaviour when society and technology evolve faster than our ability to adapt” Brian Solis
- 11. A more crowded and competitive space….
- 12. Where quality content will rule the roost..
- 13. With smarter ways of publishing & consuming content….
- 14. Moving towards social business models…. http://www.slideshare.net/EdelmanEtc/smart-business-social-business-by-michael-brito
- 17. We’ve all used cloud computing but now we have this…
- 19. Future for Mobile Technologies http://news.bbc.co.uk/1/hi/programmes/click_online/9464939.stm
- 20. You might have seen these…
- 21. Near Field Communication (NFC) Near field communication (NFC) allows short-distance (“near field”), encrypted wireless data exchange for transactions and data communications between devices that are touching or in close proximity of less than 20 centimeters.
- 27. Data, Data, Data "Every two days we create as much information as we did from the dawn of civilisation up until 2003” Eric Schmidt, Chairman of Google
- 30. Moving towards being a data driven social organisation http://www.slideshare.net/WebTrends/paul-barrett-teradata
- 31. Moving towards being a data driven social organisation http://www.slideshare.net/WebTrends/paul-barrett-teradata
- 32. Moving towards being a data driven social organisation
- 33. Social Media Module on SlideShare http://www.slideshare.net/UCFadvertising
- 34. Clemi Hardie [email_address] @clemihardie
Editor's Notes
- Social network growth will plateau but engagement within these social networks will grow as inactive users become active, and already active users become even more savvy
- We already can see around us and have seen the figures – smartphone penetration and innovations will continue to grow and impact the way that we as consumers use social media, which inherently is a game changer for brands as well
- Niche social networks such as Instagram and Pinterest will continue to grow and also companies will start being smarter about the channels they select, going for a more strategic, less diluted presence in these spaces.
- Ever since the beginning of this course, I have encouraged you to work to a more dynamic and fluid model – listen, think, react. The social media space is inherrently dynamic, real time and fast paced so companies must learn to adapt their marketing strategies to become more agile and open to change – no more marketing strategies for 12 months at a time!
- Less about monitoring, more about intelligence and how businesses utilise this data and work it through every part of their business
- As marketers, we need to focus on providing value to potential customers, rather than flooding them with endless pointless promotions – something I have seen has become particuarly ineffective towards the end of this year – NO I DON’T WANT ANOTHER BLOODY BADGE
- As more and more businesses jump on the social media bandwagon, think about the problems this creates with competing for the attendtion of clients/customers – innovation and providing tangible value will become ever more important and a clear line in the sand will be drawn between brand doing social media well/badly
- Content always has been king but seo copywriting led to a deluge of poor quality content but now we will see an increase in quality content, often being produced by third parties – creation of new industries and jobs?
- Looking at Flipboard and tools like Buffer which intelligently publish content at the right time or bring all of your content streams into one place – how will tools like Flipboard influence social media optimisation tactics – will not just focus on optimisation for specific platforms but also optimising for tools like this – 2012 will be the year of the social media app
- Social media integration will occur within organisations both internally and externally – moving towards a more social model of business – this is the really key point for your essay!!
- Think about how these technologies have changed our everyday and professional lives
- Think about how these technologies have changed our everyday and professional lives
- How will this data impact marketing and advertising?