1. EDITING AND SHARING YOUR VIDEO
STORIES ONLINE
May 16, 2012

2. Agenda
• Welcome and Story Sampling
• Using Digital Stories
• Editing Digital Stories: Lab Session
• Story Screening: Reflections on the Process
• Branding and Marketing Videos
• Publishing Video Stories Online
• Expand Your Web Presence with Videos

3. Story Sampling
• Mapping Our Voices for • Bridge the Gulf
Equality
• NRCPFC: Digital Stories • GoodSpark digital shorts
from the Field

4. Digital Storytelling
• Originated at the Center
for Digital Storytelling
• Powerful tool for
reflection, communication,
community
building, giving
voice, advocacy
• Based on personal experience and told through
the storyteller’s own voice

5. Many take advantage of Ira Glass’s
Anecdote + Reflection
Anecdote
Reflection

6. Using Digital Stories
• Fundraising
• Grow membership
• Raise awareness on an issue you care about
• Change the public’s perception on an issue
• Use internally for education, alignment on
goals, mission

7. Editing Session
• Break out session
• Create a digital story from
“What Matters Most to Me”
• Would like to screen it together
after lunch
• Will be working together to reflect on the
process, provide feedback

8. Story Screening: Reflections
“Tell me the facts and I’ll learn. Tell me the
truth and I’ll believe. But tell me a story and
it will live in my heart forever.”

9. Branding and Marketing Video Stories
What is a brand?
What does that have to do with public health/non profits?

10. • More than just a visible identity-logo, name
• It’s that “gut feeling” people have about your
organization
• More than personality—it’s what you care
about, who you are, what makes you

11. A brand…
• Serves an emotional, social and functional
need
• Usually all about what’s being sold-an
Private experience
• Focuses on value, personality and
message
• Is a tool that influences perceived costs of
engaging in health promoting behaviors
Public Health • Brand object is voluntary health
promoting behavior
• Influenced by factors of
demand, competition, and timing

12. invisiblePEOPLE
• Same thing here
• What is the value, personality and message?

13. What’s your organization’s
brand?
Value + personality + message
 Take a few minutes to brainstorm and then
we’ll come back together and share with the
group

14. • 2011 Cisco study:
91% of web traffic
by 2013 will be
driven by video
• Video accounts for
over 50% of web
content added every
day
• But don’t do video
without a plan!

15. Marketing your video/digital stories
• Be strategic
• Strategies matched to purpose,
targeted audience
Some go-to types of videos-shareable!!:
• Impact stories: First person, testimonials of the
change, difference your org has made-why you do what you
do
• Movement stories: what inspires action
• Vision stories: the world you want to create

16. Getting your videos out
there:
• Integrating videos across all channels
• Can you provide opportunities to “subscribe” to
your channel on YouTube, Vimeo?

17. Measurement
• Yes there are metrics like “views” but be flexible!
• There’s also comments, engagement, calls to action
• Have them be a conversation starter not just an end of
themselves…tie them to your larger communications
plan, and objectives

18. Publishing Your Video Story Online
• YouTube
• Facebook
• Twitter
• Vimeo
• LinkedIn
• Website
• Emails

19. Vimeo:
• Has a different “feel” than YouTube so may be
appropriate for different audiences
• Can help foster community, social relationships
and networking

20. Posting Videos on Facebook:
http://www.facebook.com/help/videos/uploading

21. Best Practices for Videos on Facebook:
Create content people can interact with and share

22. Distribution Plan Activity

23. Expand Your Web Presence with Videos
• Url at end of video
• Embeddable so others in your tribe of supporters
can showcase

24.  Use
relevant, meaningful
tags
 Use a call to action
overlay
 Connect viewers to
URLs that provide
details on your story

25.  Don’t be shy about
submitting to venues
like doGooder NonProfit
Video Awards
 Enter contests, festivals
etc
 Don’t be afraid to use
humor!

26. Thank You!