Innovating to keep events strong
by: Peter MacGillivray, Vice President of Events & Communications, Speciality Equipment Market Association (SEMA), USA
13. “Communications Media aren’t replaced, they
are just added to each other, face to face
contact is essential to business buying and
selling, and in a world of media proliferation,
integrated marketing communications is the
key to success. “
Source ‐ Ruth Stevens Trade Show and Event Marketing