Lakeland Nutrition Group has partnered with Alltech for over 20 years, using their nutritional products in horse feeds and cattle minerals. In 1986, LNG launched their Signature brand of premium horse feeds incorporating Alltech's yeast, minerals, and selenium. The partnership was strengthened in 2008 with a rebranding of Signature featuring co-branding of both companies and a joint marketing campaign. LNG was named an official partner of the 2010 Alltech FEI World Equestrian Games in Florida, hoping to increase exposure and promote equine nutrition.

10. Co-branded Feed Bags

13. Building Collaborative Partnerships Co-branding Merchandise