UGIF 12 2010 - october 2010 pricing and packaging-external

The Beginning of the Next Decade of IBM Informix
– New Packaging and Pricing Updates
Rajesh Nair
IBM Informix Product Manager

Not for distribution 2010
© 2010 IBM Corporation

Disclaimer

THE INFORMATION CONTAINED IN THIS PRESENTATION IS PROVIDED FOR
INFORMATIONAL PURPOSES ONLY.
* All prices listed in this presentation are in US dollars only; prices vary by geography
* All pricing and calculations with competitive products are for illustrative purposes only and is
based on publicly available pricing data made available by the vendors of those products

Not for distribution

2 2010


3 2010

Informix Product Positioning and Strategy

Two-Pronged Strategy
Delight the Install Base Define Specialized Markets

• Increase visibility • Move to growth areas

• Message viability • Develop true identity

• Delight base • Increase attractiveness
While building strategic differentiation and creating a proactive culture

Product Positioning:
1. IBM Informix is the database software voted number #1 in customer satisfaction.
2. Clients choose Informix because it is reliable, low cost, and hassle free.
3. Solution providers choose Informix because it is the easiest to embed and for its autonomic capabilities.
4. Available on Windows, Linux, Unix, and Mac OS.


4 2010

Informix – New Names… New Editions


5 2010

Greater values on new for purchase editions on Informix V11.50xC7
IDS Enterprise Informix Ultimate Edition
IDS Workgroup Informix Growth Edition
Unlimited scaling and functionality
3-nodes HA cluster of any type
– Queries and updates on secondary nodes Formerly for charge feature options now included
– No warm/idle standby charge – Continuous Availability Feature
– Full Informix license on each hot standby node, charge – Advanced Access Control Feature
metric can be different from primary
Storage Optimization Feature remains a for charge feature
Continuous Availability Feature (aka Shared Disk option
Secondary (SDS) ) included, up to 3 SDS nodes
HA cluster of any type
– Same charge metric on all SDS nodes – No warm/idle standby charge
Advanced Access Control Feature (aka LBAC) included – Full Informix license on each hot standby node, charge
metric can be different from primary
Unlimited Enterprise Replication (ER) nodes, both root/
admin and leafnodes Unlimited SDS nodes
– Same charge metric on all SDS nodes
Informix Warehouse for Workgroup Edition rolled into
Growth Edition Informix Warehouse for Enterprise Edition rolled into Ultimate
– SQL Warehousing Tool (formerly Informix Warehouse Edition
Feature) included – SQL Warehousing Tool (formerly Informix Warehouse
Feature) included
4 sockets processor limits for all charge metrics, no more – Purchase Storage Optimization Feature separately
PVU limit
25% SRP price reduction on Informix Ultimate Edition
PVU charge metric

No minimum order quantity on any type of usage for Authorized User Single Install and Concurrent Session charge metrics


6 2010

Edition Charge Metrics Resource Limits Functionality Differentiation Summary
Ultimate PVU, CS, AU Single Install unlimited For Charge Feature - Storage Optimization Feature option
Linux, Unix, Mac, Win Everything else included

Growth LU Socket, PVU, CS, AU 4 sockets, max 16 cores Features Unavailable:
Single Install 16GB Informix memory Compression, parallel features, partitioning
Linux, Unix, add across all instances per
Mac & Windows Install Partially Available: 3-node cluster
1 primary, any 2 secondary servers (HDR, RSS, SDS)
unlimited ER root & leafnodes

Choice Edition LU Socket, AU Single 2 sockets , max 8 Features Unavailable:
Mac & Windows Install (AUSI) cores Compression, Shared Disk Secondary (SDS), parallel
features, partitioning, Advanced Access Control, Informix
only 8GB Informix Warehouse Feature (aka SQL Warehousing Tool), multiple
memory across all secondary servers
instances per Install
Partially Available: 2-node cluster
1 primary, 1 secondary servers (HDR, RSS)
Enterprise Replication (2 root nodes)

Innovator-C Free License to develop, 1 socket, max 4 cores Features Unavailable:
Linux, Unix, Mac, Win test, and deploy 2GB Informix memory Compression, Shared Disk Secondary (SDS), parallel features,
Re-distribution license across all instances per partitioning, Advanced Access Control, Informix Warehouse
required Install Feature (aka SQL Warehousing Tool), multiple secondary servers
Optional support - per Install/
year, renewal each year Partially Available: 2 node cluster
1 primary, 1 secondary servers (HDR)
Enterprise Replication (2 root nodes)

Express (existing) LU virtual server, PVU, AU 200 PVUs Features Unavailable:
Single Install 4GB Informix memory Compression, CAF, parallel features, partitioning, ER, HDR, RSS,
Linux, Win across all instances per SDS, Advanced Access Control, Informix Warehouse,,all
Install DataBlades except geospatial, time-series, and real-time loader


7 2010

New Metrics

Authorized User Single Install
– Automatic entitlement for Authorized User

Floating User Single Session Single Install
– Floating User: A person who is accessing the Program at any particular point in time
– Licensee must obtain entitlements for the maximum number of simultaneous Floating
Users for each installation of Informix
– Automatic entitlement for Concurrent Session

Why ?
– To align with more standard definitions within software group


8 2010

Informix Offering Mapping – Old to New Editions
New
PID Old Offering PID New Replacement Offering
5724L23 IDS Enterprise Edition 5725A39 Informix Ultimate Edition
5724L23 5725A39
IDS Storage Optimization Feature for No Change – for charge Informix Storage Optimization Feature
Enterprise Edition option for Ultimate Edition
5724L23
IDS Continuous Availability Feature for n/a No replacement - feature included in Ultimate Edition,
Enterprise Edition New - limited clustering availability included in Growth Edition on
Linux & Unix, not included in Innovator-C
5724L23 IDS Advanced Access Control Feature n/a No replacement - feature included in Ultimate Edition
for Enterprise Edition
5724L23 5725A40
IDS Workgroup Edition Informix Growth Edition
5724L23 IDS Advanced Access Control Feature n/a No replacement - feature included in Growth Edition
for Workgroup Edition
5724W92 Informix Warehouse Enterprise Edition 5725A39 Informix Ultimate Edition + Storage Optimization Feature

5724W93
Informix Warehouse Feature for n/a No Replacement - feature included in Informix Ultimate Edition
Enterprise Edition
5724W92 5725A40
Informix Warehouse Workgroup Informix Growth Edition
Edition
5724W93 Informix Warehouse Feature for n/a No Replacement - feature included in Growth Edition
Workgroup Edition
5724Z04 5724Z04
Not for distribution Express Edition
IDS No change – Informix Express Edition

9 2010

License Entitlement Migration for IBM Passport Advantage Customers
Customers will be automatically migrated to the new Informix replacement license entitlements
on May 25, 2010
In the interim, until their next S&S renewal is completed, Passport Advantage will display both
the old and replacement Informix license entitlements
Beginning on May 25, 2010, renewal quotes will be based on the new replacement part
numbers.
After the next S&S renewal is completed, only the new replacement entitlements will be
displayed
We prepared a customer letter explaining the entitlement migration and what to expect

– The letter is available externally in http://www-01.ibm.com/support/docview.wss?
uid=swg21431901


10 2010

Most Frequently Asked Questions
Entitlements
– I have parallel feature entitlements on Workgroup today, what happens when I upgrade?
• Talk to your IBM rep, you should be eligible to have those grandfathered into your
new entitlement
– I have entitlements to Transaction Processing Gold Bundle. What happens to these?
• Will need to manually unbundle, can choose to unbundle to new Edition
• With S&S on new edition, eligible to receive Informix v11.x or later
– Are all previous feature options now included in Ultimate ?
• Everything except Storage Optimization/Compression, still a feature option
– How do the new editions map to my existing entitlements?
• Workgroup Growth, Enterprise Ultimate
• These are automatic entitlements effective May 25, 2010
Renewals
– I bought CAF on an earlier version, do I still have to pay renewal?
• No, this feature is withdrawn
– I bought CAF just before the announcement. Can I have my money back ?
• IBM doesn’t “refund” software
• But, talk to your sales rep, they may have some other options for you


11 2010

Product Usage and Support
– Can I deploy any number of Innovator-C instances in production?
• Yes
– When can I start using the capabilities with the new editions?
• When you upgrade to 11.50xC7 or later
– What is the “Install” metric?
• A copy of Informix software that is installed on a server/computer or on a virtual
server or logical partition
– What is optional Elite level selective support?
• Cross-platform software technical support—around the clock and around the world
• Online technical support including enhanced self-help and search capabilities
• Voice support for new deployments, migration, and code-related questions
• Fast problem resolution by phone for all 'Severity 1' situations—24 hours a day,
seven days a week—you decide which issues to classify as 'Severity 1'
• Special Builds delivered on the latest release and one release lower only
• http://www-01.ibm.com/support/docview.wss?uid=swg21431136
– Who do I contact for questions or is there an alias ?
• askIFMX@us.ibm.com


12 2010

What’s changed with COLD, IDLE/WARM, HOT Standby ?
BEFORE
– COLD standby was no charge
– For IDLE (Informix) or WARM (IBM) standby, required 100 PVUs
– HOT required full Informix licenses as Primary
– Secondary required same metric as Primary
NOW
– COLD and IDLE/WARM are No Charge !
– HOT requires Informix licenses
• But does not need to be on same metric!

But you have to be on Informix 11.50xC7 or later!!


13 2010

Packaging changes with Informix 11.7
The TimeSeries data type is included at no cost
Optim Development Studio is included at no cost
IBM Mashup Center for Informix data sources is included at no cost
Concurrent Session charge metrics have changed to Floating User Single
Session Install (FUSSSI)


14 2010

Informix Growth Edition Competitiveness with MS SQL
Informix Total Cost of Ownership is at least 31% less than Microsoft*

Informix is priced and packaged for the mid-market

*Note: ITG Report: Cost/Benefit case for IBM Informix, Sept 2010


15 2010

Specialized Markets - Informix TimeSeries for Smart Meters

Informix 11.7 is fast because:
– Native Support for Time Series data
– Support for Bulk and Stream loading
– No other relational database has this capability
Enables real-time collection of utility meter data for:
– Management and Meter Control
– Warehousing and Business Intelligence
Lower Costs
– Extend life of aging assets
– Manage peak demands
– Prevent theft and ensure regulatory compliance
– Simplify application development for intelligent monitoring and control


16 2010

Specialized Markets - Informix TimeSeries Knocks Out Competition

Based on actual
Based on actual
benchmark test run for
benchmark test run for
a large US electrical
a large US electrical
utility company.
utility company.

Informix took ~ 18 minutes to load data for 1 million meters; The competitor took ~ 7 hours
Informix took ~ 25 seconds (cached) to 6 minutes to run each utility commission report;
The competitor took from 2 - 7 hours depending on the report
Data space used by Informix is ~ 350GB; The competitor uses about 1.3TB
Informix performance and storage comparison is linear with more meter data


17 2010

The ‘P’ ‘V’ ‘U’s of Pricing


18 2010

Processor, Chip, and Socket Terminology
Multi-cores, multi-chips
Single core, 1 Chip Multi-cores, 1 chip
1 3 1 3
1 Processor Cores
Processor Core Processor Cores 2 4 2 4

1
Chip 1 Chips (2) 1 2
Chip
1 3
Socket 1 1 3
Socket 2 4 Socket
2 4

IBM defines processor = core
Microsoft defines processor = chip
Oracle defines processor = an occupied socket,
each chip in multi-chip socket is a processor

With the IBM LU Socket charge metric for the Informix Growth Edition, a
license is required for each socket, regardless of the number of cores or
chips in each socket.

19 2010

Passport Advantage Software Is Licensed In Primarily
Two Ways

In general, two licensing models predominate today:

Per User Processor Value Units (PVUs)

One license per user Licensing to the processor core
20 users = 20 licenses


20 2010

PVU basic concepts
Cores have a wide variety of performance characteristics
– For a given workload, would need more slow cores than faster cores
– But regardless of the core type, the value is the same to the customer

In a perfect world, middleware price for any workload would be the same
on all core technologies

Identical
Workload

Identical
Customer
Value

Relatively slow core Relatively fast core
Requires 16 cores Requires 4 cores
License to the workload capacity


21 2010

Customers benefit when migrating to newer HW
technology
Customers benefit as they move to newer processor core technology with a
lower total number of licenses

Identical
Workload

Identical
Customer
Value

Relatively slow core Relatively fast core
Requires 16 cores Requires 4 cores

Ex: 50 PVUs/core Ex: 100 PVUs/core
Total 800 PVUs Total 400 PVUs

Cost per workload decreases on newer processor technology

22 2010

Processor cores are assigned to PVU tiers

Introduced July, 2006
Each middleware program has a unique price
per PVU
PVUs are transferable among systems by
product within the enterprise
Acquire the appropriate number of PVUs for
each processor core
One per processor license equals 100 PVUs
Structure consists of 6 tiers

* A complete list of PVUs by processor technology is available at the IBM PVU Website:
http://www-01.ibm.com/software/lotus/passportadvantage/pvu_licensing_for_customers.html

23 2010

IBM PVUs provide for two approaches
Full capacity licensing
– Customers acquire licenses for all the physical processor cores
– Standard licensing approach in Passport Advantage

Sub-capacity (Virtualization Capacity) licensing
– Customers acquire licenses for the lower of Virtualization Capacity or Full Capacity
of the server, or group of servers
• Virtualization Capacity is the sum of the virtual core capacity available to a
product
– Virtualization Capacity License Counting Rules differ by Virtualization Technology,
see specific rules for your Virtualization Technology Environment:
Virtualization Capacity License Counting Rules

Examples of Licensing Scenarios Follow

24 2010

Full Capacity: Physical Cores on One Server
1 Server 8 Physical Cores

Server 1

IFMX
Software Products
WAS

Physical Cores 8

Customers must acquire licenses for the Full Capacity (all physical
processor cores) in the server available to the software products:
Cores to License Full Capacity

Informix software 8

WebSphere software 8


25 2010

Sub-capacity: Virtual Cores on One Server
1 Server 8 Virtual Cores 8 Physical Cores

Server 1 PAR (or VM) = Partition
Eligible Virtualization
PAR 1 PAR 2 Technologies can be used to
IFMX IFMX create ‘Partitions’ or ‘Virtual
Software Products Machines’ (VMs) which
WAS
restrict processor capacity
Virtual Cores 4 4 (i.e. virtualization capacity)
available to a sub-set of the
Physical Cores 8 server or group of servers

License for the lower of Virtualization Capacity (using LPARs, Partitions,
Virtual Machines) or Full Capacity available in the Server.
Cores to License PAR 1 PAR 2 Sub-cap Full Cap

Informix software 4 4 8 8

WebSphere software 4 -- 4 8


26 2010

Sub- capacity : Virtual Cores on Server Cluster
(This example is applicable for selected Virtualization Technologies only)
3 Servers 12 Virtual Cores 12 Physical Cores

Virtual Environment Physical
Environment

Virtual Machines VM 1 VM 2 VM 3 VM 4 VM 5 VM 6 Server 1
Non- Non- 4 cores
Software Product IFMX IFMX IFMX IFMX
IBM IBM
Server 2
Virtual Cores 1 1 2 4 2 2 4 cores
12 Server 3

4 cores
Note: VM2 moves between
all three servers Physical Cores 12

License for the Virtualization Capacity (using Virtual Machines) or Full
Capacity available in a group of servers (Cluster)
Informix software VM 1 VM 2 VM 3 VM 4 VM 5 VM 6 Sub-cap Full Cap

Cores to license 1 1 2 4 -- -- 8 12
8

27 2010


28 2010

Informix World Wide Team
WW Informix Director of R&D Informix Strategic Technical Services
Jerry Keesee Dilip Kikla
jkeesee@us.ibm.com dkiklala@us.ibm.com

Informix WW Sales Executive Informix Product Director
Steve Shoaf Steve Troisi
shoafs@us.ibm.com
stroisi@us.ibm.com
Informix WW Sales Leader Informix Product Manager
Barbara Benis Rajesh Nair
bpbenis@us.ibm.com rajeshn@us.ibm.com
Informix Business Development Informix Product Manager
Gary Proctor Doug Dailey
gproctor@us.ibm.com douglasd@us.ibm.com
Informix Business Development Informix Product Marketing
Timothy McCarthy Sally Hartnell
tmccar@us.ibm.com shartnel@us.ibm.com
WW Technical Sales World Wide Channels Marketing
Scott Pickett Ted Wasserman
spickett@us.ibm.com tedwas@us.ibm.com
Informix Competitive Technologies
Fred Ho
hof@us.ibm.com


29 2010

BACKUP


30 2010

FUSSSI – Scenario 1

Multiple Users Sharing the Same Device

Multiple users may share the same end user device.

8 floating user Informix on a
sessions from single server with
the client device. one instance.

2010

If an individual end user establishes multiple connections, each one is counted as a separate floating user, even if they
share a common physical pathway. From the day Licensee begins using the Program, the highest number of
connections ever established at any time for each database instance created by an Install will be counted for purposes
of determining the required floating users. Licensee must acquire entitlements for the greatest number of logical
connections ever established at any time for all database instances created by each Install. See the example below


31 2010

FUSSSI – Scenario 2
IBM Information Management

Connection Spooling - Sample

14
12 16

7 8 9 10 11 13 18 19
6 15 17
20
4 5
Connection Need licenses to cover total
3 Management number of connections from
2 Terminals – in this case 20
1

Connection
Count concurrent
sessions
Concentrator,
from the “end user Application Server,
interface device” or Multiplexer, etc IDS
“Client Device” (on 2 CPU machine)
i.e. terminals, computers

Not number of logical connections to IDS © 2007 IBM Corporation
34


32 2010

UGIF 12 2010 - october 2010 pricing and packaging-external

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