UI15 workshop preview of Kim Goodwin's session: Designing with Scenarios. Learn more about Kim's workshop and the 7 others at http://www.uiconf.com

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Designing with Scenarios
PUTTING PERSONAS TO WORK
Kim Goodwin
Join Kimʼs workshop at UI15!
November 8-10, 2010
http://www.uie.com/events/uiconf/2010/

2. Scenarios are character-driven stories
Trish left work too late to go to the grocery
store. Her daughter Carla is whiny because
she’s hungry.
There’s not much in the fridge aside from
some asparagus, cheese, and a leftover leek.
Trish tells her SousChef what she has.
The SousChef already knows Carla is going
through a vegetarian phase, so it
automatically filters out recipes with meat in
them.
Trish sees that some of the recipes might
take a while, so she sorts by preparation
time & finds a quick soup.
The recipe defaults to quantities for 3
people.
2 © 2010 Kim Goodwin

3. Storytelling drives imagination
When you
were a kid, all
it took was a
cardboard box.
3 © 2010 Kim Goodwin

4. Scenarios are generative & evaluative
4 © 2010 Kim Goodwin

5. Scenarios help sell design
But donʼt require you to be this guy >
5 © 2010 Kim Goodwin

6. Good stories
start with good
characters
6 © 2010 Kim Goodwin

7. Put those personas to work!
7 © 2010 Kim Goodwin

8. See you at
UI15!
8 © 2010 Kim Goodwin