1. WRITING CONTENT
FOR USABILITY
Another UIE seminar you will love.
Steph Hay ---> @steph_hay

2. http://www.flickr.com/photos/headlouse/1484615917/sizes/m/in/photostream/
YOU WANT TO CONVEY TO USERS THAT
YOU KICK ASS

3. 3 ELEMENTS OF COMPELLING CONTENT
Focus
Credibility
Consistency

4. FOCUS
IN WHICH AREAS CAN
BE DEMONSTRATED?

5. FOCUSED CONTENT CONSIDERS...
Audience
Medium
Network

6. CREDIBILITY
IN WHICH WAYS CAN
BE CONVEYED?

7. CREDIBLE CONTENT IS...
Meaningful
Helpful
Results-Oriented
Confident

8. CONSISTENCY
IN WHICH AREAS CAN
BEST BE ACHIEVED?

9. CONTENT IS CONSISTENT IN ITS...
Structure
Voice
Style

10. HOW YOU CAN
DO IT NOW
USING A MESSAGE HIERARCHY
THAT’S PRETTY AWESOME.