More than Just Lines on a Map: Best Practices for U.S Bike Routes
Best Practices In Marketing Analytics Warner Alterian
1. Best Practices in Marketing Analytics Rusty Warner, Vice President Product Marketing & Strategy Alterian
2. Leveraging Data-Driven Insight to Engage Effectively with Your Customers and Prospects How Do We Get There? Who Is Doing it Right? What Happens if You Get it Wrong? How Do You Measure Success?
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6. Britannia: In Their Own Words “ Both marketing productivity and efficiency have increased. We look forward to creating further innovative customer insight programmes… and continuing to maximise ROI.” - Head of Customer Knowledge & Planning
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8. Eurostar: In Their Own Words “ With the implementation of the database, Eurostar have been able to create targeted communications based on traveler behavior and profiles. The results have been far beyond expectations.” - Customer Database Manager
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13. Best Practices in Marketing Analytics Rusty Warner, Vice President Product Marketing & Strategy Alterian [email_address]