7. Designers in all disciplines have the enviable
task of creating possibilities beyond the
limits of the mundane and predictable, to
invent not just the idea but the rationale for
futures not yet within the grasp of available
technique.
- Syd Mead
”
18. David A. Kirby author of the book ‘Lab Coats in
Hollywood: Science, Scientists, and Cinema’ and
essay ‘The Future is Now: Diegetic Prototypes
and the role of Popular Films in Generation
Real-world Technological Development’
Diegetic Prototypes
19. I introduce the term ‘Diegetic prototypes’ to
account for the ways in which cinematic
depictions of future technologies
demonstrate to large public audiences a
technology’s need, viability and benevolence.
- David A. Kirby
Diegetic Prototypes
”
20. A film’s narrative structure contextualises
technologies within the social sphere.
- David A. Kirby
Diegetic Prototypes
”
Social proffing.
Influencing behavour by
showing audiences a
society using something.
42. I like to tug on the hem of Microsoft and remind them that they need to be thinking
about some future version of Windows that ships fully stereo-enabled, that goes in
concert with these devices, and that they should be talking to their various partners,
and technology partners about this, and I think it’s going to happen.
- James Cameron, speaking at Microsofts Advance 08 event
”