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Lecture 2
Sources of Technological Change
The Cumulative Synthesis Approach
              [Abbot Usher]
Four steps to innovation processes:
• 1.    Perception of the problem
   – May be induced by economic forces
• 2.    Setting the stage
   – Elements necessary for the solution brought
     together through a configuration of events. One
     necessary element is a person with the necessary
     skill in manipulating the other elements.
• 3.    The act of insight
   – The essential solution to the problem is found.
     This is an uncertain process. Prediction is
     impossible.
• 4.    Critical revision
The Microprocessor
o The transistor (or chip) was the seminal invention in the development of the
  semiconductor industry. Its invention was followed by the integrated circuit,
  a more complex chip with more than one active device. The microprocessor
  followed.
o Perception of the problem
o A Japanese company (Busicom) requested a chip for hand-held calculators
  from Intel.
o Setting the stage
o Intel had much prior experience with memory devices for computers.
o Act of insight
o Ted Hoff realized that general purpose computer architecture could be used
  to meet Busicom’s needs less expensively. That eliminated the need for
  several chips.
o Critical revision
• Speed increased rapidly (Moore’s law)
The ideal innovation funnel



 Phase I   Phase II   Phase III   Launch
An Innovation Funnel Example
             Gatekeeper
                                        Gatekeeper
                                                                    Gatekeeper
                                                                                            Gatekeeper



        Idea                                                                    Launch &
                         Feasibility                Capability
                                                                                 Rollout
    Generation
                           Concept                   Product                 Commercialization
Initial marketing      refinement and              optimization                Production &
  and technical           prototype                                             Distribution
     concepts              creation


                                                                                              Post
                                                                                             Launch
                                                                       Launch                Review
                                                                      Proposal
                                         Contract                                          Tracks success of
                                                                                           and key learnings
               Charter                                                                     from launched
                                                                   Launch Plan including
                                                                                           products
                                                                   CEP approval request.
                                       Cross-functional
                                                                                                               KEY
                                       development plan
        One page description of
                                       including project plan as
        proposed project including                                                                                   = GATE
                                       contract between team
        objective, rationale and
                                       and Gatekeeper.
        development routes. Early
                                                                                                                     = DOCUMENT
        Commercial Assessment
Example: The Key Questions Answered By
                                                        Each Phase

                                                                      Phase progression indicates increasing
                                                                      investment and decreasing risk.
                 Portfolio
                 Review                   Phase
                                                                      Phase
                                         Review 1                                                  Phase             Phase
                                                                     Review 2
                                                                                                  Review 3          Review 4



                   E                                                                                                       E
                               Phase 1:                                                                   Phase 4:
                   N                                                                                                       X Current
                                                                                      Phase 3:
   Idea                                                 Phase 2:
                   T           Concept                                                                     Post            I Product
                                                                                    Development
Generation                                             Feasibility
                   E                                                                                                       T Support
                             Investigation                                                                Release
                   R




             •Does the idea fit      •Does the                                                                    •Is the product
                                                               •What is the                •Has the product
              roughly with our        product make                                                                 meeting safety,
                                                                product spec?               been fully verified
              strategy and            sense from                                                                   efficacy and
                                                               •Can we develop              and validated?
              resource                marketing,                                                                   business targets
                                                                it within budget           •Have production
              availability?           technical &                                                                  in the market?
                                                                and schedule?               objectives been
                                      financial                •Can we produce              met?
                If yes, then          perspectives?                                                                 If yes, then
                                                                it at the required
                  concept                                                                                             closeout
                                                                cost & volume?                  If yes, then
                  document                                                                                           approved
                                                                                           full manufacturing
                 approved               If yes, then                                                                & handoff to
                                                                     If yes, then                approved
                & sub-team                concept                                                                 product support
                                                                      prototype                & sub-team
                  allocated              approved                     approved                    allocated
                                        & full team                  & full team
                                          allocated                    allocated
Basic concepts and vocabulary




    !quot;   #$
    !%    !   quot;       !
&                 '       (   ! $)
0.0
                      0.5
                            1.0
                                  1.5
                                        2.0
                                              2.5
                                                    3.0
    Sweden
      Korea
     Japan
Switzerland
    Finland
       USA
   Germany
     France
Netherlands
     Ireland
    Taiwan
        UK
      Israel
 Singapore
        Italy
South Africa
      Brazil
                                                                                                           Leaders in technological effort




 Costa Rica
   Malaysia
     Turkey
                                                          (R&D financed by productive enterprises as % of GDP)




      China
       India
The sources of technological change

• R&D [activities, actors, different technologies
  and/or scientific fields]

• Learning by doing [production process, research
  activities

• Spillovers [direct –indirect (exploitative activities
  needed); international; intra-industry; rent
  spillovers, knowledge spillovers]
Who Does Research?
• In this section, we consider who is
  involved in the research process, and
  discuss the incentives that they face.

• Note that different actors face different
  incentives, and will thus react to policies
  differently.
Categorizing research

•   1. Source of funds: who provides the funding?
•   In US (and most developed countries), industry is the largest source of R&D
    funding: 81.4% in 2002.
•   2.      Performance: who does the research?
•   Not all R&D performed by the institution than funds it.
•   2002: 25% of federally-funded R&D done in industry Much of this is defense
    research.
•   Similarly, less than 20% of university performed R&D is funded by universities.
•   64% of funding comes from federal government.
•    3.     R&D by character of use
•   Corresponds to linear model of R&D developed by Vannevar Bush (in 1945
    report to FDR: Science – the Endless Frontier)
     –   Basic research
     –   Applied research
     –   Development
The determinants of Technological Change

1. Industry Conditions
2. Availability of Technical Skills
3. Expected gross Profitability from Invention
4. State of Scientific Knowledge
5. Expected Costs of Inventions
6. Expected Net Profitability from Invention
7. Research Findings (curiosity driven)
8. Inventive Activity
9. Inventions and Innovations
    •Patented Ideas
    •Commercialization
Demand-Pull Theories of Innovation - Induced Innovation


•   Induced innovation is an example of a “demand-pull” influence.
•   Induced innovation looks at the influence of factor prices on
    technological change.
o   E.g.: labor prices up => R&D to save labor
     – Model
o   Begins with an innovation possibility curve (IPC).
o   The innovation possibility curve tells all the possible techniques
    that could be used at a given time.
o   Before any one technique is chosen, R&D must be performed.
o   The actual technology chosen depends on the relative prices.
     – One critique of the induced innovation model is that it assumes the
       IPC is given.
Demand-Pull Theories of Innovation -Evolutionary Theory
•  Evolutionary theory derives from work by Richard Nelson and Sidney Winter in
   the 1970s. Arose from dissatisfaction of standard neoclassical economics to
   explain many empirical facts about long-run economic development and
   technological change.
• Key features of evolutionary theory:
     o Replaces profit-maximizing behavior of firms with decision rules applied
         routinely over a period of time.
     o Decision rules include routines for production, for managing workers,
         ordering inventory, advertising, or changing R&D.
     o R&D in evolutionary theory has two fundamental mechanisms
           • 1.     Search for better techniques
           • 2.     Selection of firms by the market
The term “evolutionary theory” is borrowed from biology. The idea is that the
   strongest firms survive. Thus, profits matter, even though profit maximization
   isn’t the explicit goal.
Induced innovation vs. evolutionary
             theory
•   Their findings are similar. However, evolutionary theory has one
    important difference -- it is dynamic. In the evolutionary model,
    invention is cumulative. A successful search not only provides a new
    product, but also a new starting point for research. After B
    technology is adopted, the next search will occur around the
    neighborhood of B. Relating this to the induced innovation literature,
    this would suggest that the exact nature of next year's invention
    possibilities curve depends on the outcome of this year' research.
                                                               s
•   The evolutionary theory builds on different hypotheses:
    asymmetrical capabilities of firms, limited access to knowledge and
    routines (vs. profit maximization). This approach offers useful
    hypotheses for further research.
Demand-Pull Theories of Innovation - Path Dependence


•   Path dependence depends on technology “lock-in.”
o   Once certain technologies are adopted, switching to a new technology might not
    be feasible, even if the new technology is marginally better.
•   QWERTY typewriters are the classic example.
•   Three features leading to QWERTY’s lock-in
•   1.    Technical interrelatedness – the need for system compatibility
     – In this case, the links are between the keyboard and the typist’s memory.
•   2.    Economics of scale – user costs fall as a system gains acceptance.
•   3.    Quasi irreversibility –the result of the acquisition of specific skills
     – In this case, touch typing skills.

•   Often the result of network externalities.
•   Network externalities are when an individual' demand depends on the
                                                s
    consumption levels of other people. Windows vs. Mac software is a good
    example of a network externality.

•   This model applies to industries where network technologies lead to
    increasing returns to scale. For example, it explains why a transition to
    hydrogen-powered vehicles will be difficult. However, it does not apply more
    generally.
The supply side
• The models discussed above focus on demand for new
  innovations. They neglect the role that the supply side,
  or the state of scientific knowledge, plays in influencing
  research.
• The idea is that the basic knowledge on which other
  inventors can build is important. The supply of new ideas
  increases technological opportunity. This increases the
  likelihood of research success, and thus the marginal
  rate of return.
• We have two sets of supply side models: Dynamic-Long
  waves of technologies (and General Purpose
  Technologies), Static-explaining level of activity and
  efficiency.
Size and Structural Dimensions of the
                Firm
• Size: Is Bigger Better?
  – In 1940s, Schumpeter argued that large firms
    would be more effective innovators
    • Better able to obtain financing
    • Better able to spread costs of R&D over large
      volume
  – Large size may also enable…
    • Greater economies of scale and learning effects
    • Taking on large scale or risky projects
Size and Structural Dimensions of
            the Firm
– However, large firms might also be disadvantaged at innovation
  because…
   • R&D efficiency might decrease due to loss of managerial
     control
   • Large firms have more bureaucratic inertia
   • More strategic commitments tie firm to current technologies

– Small firms often considered more flexible and entrepreneurial

– Many big firms have found ways of “feeling small”
   • Break overall firm into several subunits
   • Can utilize different culture and controls in different units
Technological Learning Systems
___________________________________
• Late industrialization is usually deprived of the
  innovation element.
• Late Industrialization and catching up are basically a
  process of “learning”, and not of innovation.
• The use of the concept of innovation as a kind of
  synonym of technical change hinders the ability to
  understand the differences in the processes of
  technical change typical of developed and developing
  economies.
• The limited nature of the latecomer’s process of
  technical change (learning) is the main reason why
  developing economies have low productivities and
  per capita incomes, and high inequity.
A Key Transition in the Structure of Industrial Technology




     Technology
     Development
                                             R&D
     and Creation

                                         DESIGN AND
                                         ENGINEERING
                                    TECHNICIAN AND CRAFT
                                    SKILLS AND CAPABILITIES
                                    BASIC OPERATORS
   Technology Use,                  SKILLS AND CAPABILITIES
   Operation and
   Maintenance
Different Types of ‘Innovation’/Technical Change

1. Continuous incremental, engineering-based improvement: process
   technology, methods of organising production, diversification and upgrading in product
   specifications and designs, etc.
2. Continuous improvement in technologies linking stages in value
   chains: hardware (e.g. transport and computer-based systems) and organisation/management
3. Technology search (and research and training) for acquiring and
   absorbing technology
4. Acquisition of technology: machinery and equipment, and in the designs and
   specifications of materials, products and components
5. Design, (reverse) engineering and project management: for new production
   facilities, to diversify/upgrade products, or to source components, materials and equipment
   from local suppliers
6. Research and development, plus design and engineering: to introduce
   technologies that cannot be acquired (competitively) from foreign sources, and for introducing
   new products and processes that permit competitive entry to domestic or foreign markets
   independently of foreign technology sources.
*   #               (               )
     (                  )
*       +   #                   #
    *,      (       -           )
    *,                                  .   /       !           0
    1                       #                   2       -
            ,                   2       -   quot;       3       4
    5                                       .                       0
    4+                                                      +
                #
Readings…
• Dosi –only relevant sections
• -Manasfield [definition, findings]
• Acs [findings, for further discussion
  tomorrow]
• Clarke his view on the three sources of
  technological change
• Archibugi –relevant to your second
  assignment.

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Lecture 2 - Sources of technological change

  • 1. Lecture 2 Sources of Technological Change
  • 2. The Cumulative Synthesis Approach [Abbot Usher] Four steps to innovation processes: • 1. Perception of the problem – May be induced by economic forces • 2. Setting the stage – Elements necessary for the solution brought together through a configuration of events. One necessary element is a person with the necessary skill in manipulating the other elements. • 3. The act of insight – The essential solution to the problem is found. This is an uncertain process. Prediction is impossible. • 4. Critical revision
  • 3. The Microprocessor o The transistor (or chip) was the seminal invention in the development of the semiconductor industry. Its invention was followed by the integrated circuit, a more complex chip with more than one active device. The microprocessor followed. o Perception of the problem o A Japanese company (Busicom) requested a chip for hand-held calculators from Intel. o Setting the stage o Intel had much prior experience with memory devices for computers. o Act of insight o Ted Hoff realized that general purpose computer architecture could be used to meet Busicom’s needs less expensively. That eliminated the need for several chips. o Critical revision • Speed increased rapidly (Moore’s law)
  • 4. The ideal innovation funnel Phase I Phase II Phase III Launch
  • 5. An Innovation Funnel Example Gatekeeper Gatekeeper Gatekeeper Gatekeeper Idea Launch & Feasibility Capability Rollout Generation Concept Product Commercialization Initial marketing refinement and optimization Production & and technical prototype Distribution concepts creation Post Launch Launch Review Proposal Contract Tracks success of and key learnings Charter from launched Launch Plan including products CEP approval request. Cross-functional KEY development plan One page description of including project plan as proposed project including = GATE contract between team objective, rationale and and Gatekeeper. development routes. Early = DOCUMENT Commercial Assessment
  • 6. Example: The Key Questions Answered By Each Phase Phase progression indicates increasing investment and decreasing risk. Portfolio Review Phase Phase Review 1 Phase Phase Review 2 Review 3 Review 4 E E Phase 1: Phase 4: N X Current Phase 3: Idea Phase 2: T Concept Post I Product Development Generation Feasibility E T Support Investigation Release R •Does the idea fit •Does the •Is the product •What is the •Has the product roughly with our product make meeting safety, product spec? been fully verified strategy and sense from efficacy and •Can we develop and validated? resource marketing, business targets it within budget •Have production availability? technical & in the market? and schedule? objectives been financial •Can we produce met? If yes, then perspectives? If yes, then it at the required concept closeout cost & volume? If yes, then document approved full manufacturing approved If yes, then & handoff to If yes, then approved & sub-team concept product support prototype & sub-team allocated approved approved allocated & full team & full team allocated allocated
  • 7. Basic concepts and vocabulary !quot; #$ !% ! quot; ! & ' ( ! $)
  • 8.
  • 9.
  • 10.
  • 11. 0.0 0.5 1.0 1.5 2.0 2.5 3.0 Sweden Korea Japan Switzerland Finland USA Germany France Netherlands Ireland Taiwan UK Israel Singapore Italy South Africa Brazil Leaders in technological effort Costa Rica Malaysia Turkey (R&D financed by productive enterprises as % of GDP) China India
  • 12. The sources of technological change • R&D [activities, actors, different technologies and/or scientific fields] • Learning by doing [production process, research activities • Spillovers [direct –indirect (exploitative activities needed); international; intra-industry; rent spillovers, knowledge spillovers]
  • 13. Who Does Research? • In this section, we consider who is involved in the research process, and discuss the incentives that they face. • Note that different actors face different incentives, and will thus react to policies differently.
  • 14. Categorizing research • 1. Source of funds: who provides the funding? • In US (and most developed countries), industry is the largest source of R&D funding: 81.4% in 2002. • 2. Performance: who does the research? • Not all R&D performed by the institution than funds it. • 2002: 25% of federally-funded R&D done in industry Much of this is defense research. • Similarly, less than 20% of university performed R&D is funded by universities. • 64% of funding comes from federal government. • 3. R&D by character of use • Corresponds to linear model of R&D developed by Vannevar Bush (in 1945 report to FDR: Science – the Endless Frontier) – Basic research – Applied research – Development
  • 15. The determinants of Technological Change 1. Industry Conditions 2. Availability of Technical Skills 3. Expected gross Profitability from Invention 4. State of Scientific Knowledge 5. Expected Costs of Inventions 6. Expected Net Profitability from Invention 7. Research Findings (curiosity driven) 8. Inventive Activity 9. Inventions and Innovations •Patented Ideas •Commercialization
  • 16. Demand-Pull Theories of Innovation - Induced Innovation • Induced innovation is an example of a “demand-pull” influence. • Induced innovation looks at the influence of factor prices on technological change. o E.g.: labor prices up => R&D to save labor – Model o Begins with an innovation possibility curve (IPC). o The innovation possibility curve tells all the possible techniques that could be used at a given time. o Before any one technique is chosen, R&D must be performed. o The actual technology chosen depends on the relative prices. – One critique of the induced innovation model is that it assumes the IPC is given.
  • 17. Demand-Pull Theories of Innovation -Evolutionary Theory • Evolutionary theory derives from work by Richard Nelson and Sidney Winter in the 1970s. Arose from dissatisfaction of standard neoclassical economics to explain many empirical facts about long-run economic development and technological change. • Key features of evolutionary theory: o Replaces profit-maximizing behavior of firms with decision rules applied routinely over a period of time. o Decision rules include routines for production, for managing workers, ordering inventory, advertising, or changing R&D. o R&D in evolutionary theory has two fundamental mechanisms • 1. Search for better techniques • 2. Selection of firms by the market The term “evolutionary theory” is borrowed from biology. The idea is that the strongest firms survive. Thus, profits matter, even though profit maximization isn’t the explicit goal.
  • 18. Induced innovation vs. evolutionary theory • Their findings are similar. However, evolutionary theory has one important difference -- it is dynamic. In the evolutionary model, invention is cumulative. A successful search not only provides a new product, but also a new starting point for research. After B technology is adopted, the next search will occur around the neighborhood of B. Relating this to the induced innovation literature, this would suggest that the exact nature of next year's invention possibilities curve depends on the outcome of this year' research. s • The evolutionary theory builds on different hypotheses: asymmetrical capabilities of firms, limited access to knowledge and routines (vs. profit maximization). This approach offers useful hypotheses for further research.
  • 19.
  • 20. Demand-Pull Theories of Innovation - Path Dependence • Path dependence depends on technology “lock-in.” o Once certain technologies are adopted, switching to a new technology might not be feasible, even if the new technology is marginally better. • QWERTY typewriters are the classic example. • Three features leading to QWERTY’s lock-in • 1. Technical interrelatedness – the need for system compatibility – In this case, the links are between the keyboard and the typist’s memory. • 2. Economics of scale – user costs fall as a system gains acceptance. • 3. Quasi irreversibility –the result of the acquisition of specific skills – In this case, touch typing skills. • Often the result of network externalities. • Network externalities are when an individual' demand depends on the s consumption levels of other people. Windows vs. Mac software is a good example of a network externality. • This model applies to industries where network technologies lead to increasing returns to scale. For example, it explains why a transition to hydrogen-powered vehicles will be difficult. However, it does not apply more generally.
  • 21. The supply side • The models discussed above focus on demand for new innovations. They neglect the role that the supply side, or the state of scientific knowledge, plays in influencing research. • The idea is that the basic knowledge on which other inventors can build is important. The supply of new ideas increases technological opportunity. This increases the likelihood of research success, and thus the marginal rate of return. • We have two sets of supply side models: Dynamic-Long waves of technologies (and General Purpose Technologies), Static-explaining level of activity and efficiency.
  • 22. Size and Structural Dimensions of the Firm • Size: Is Bigger Better? – In 1940s, Schumpeter argued that large firms would be more effective innovators • Better able to obtain financing • Better able to spread costs of R&D over large volume – Large size may also enable… • Greater economies of scale and learning effects • Taking on large scale or risky projects
  • 23. Size and Structural Dimensions of the Firm – However, large firms might also be disadvantaged at innovation because… • R&D efficiency might decrease due to loss of managerial control • Large firms have more bureaucratic inertia • More strategic commitments tie firm to current technologies – Small firms often considered more flexible and entrepreneurial – Many big firms have found ways of “feeling small” • Break overall firm into several subunits • Can utilize different culture and controls in different units
  • 24. Technological Learning Systems ___________________________________ • Late industrialization is usually deprived of the innovation element. • Late Industrialization and catching up are basically a process of “learning”, and not of innovation. • The use of the concept of innovation as a kind of synonym of technical change hinders the ability to understand the differences in the processes of technical change typical of developed and developing economies. • The limited nature of the latecomer’s process of technical change (learning) is the main reason why developing economies have low productivities and per capita incomes, and high inequity.
  • 25. A Key Transition in the Structure of Industrial Technology Technology Development R&D and Creation DESIGN AND ENGINEERING TECHNICIAN AND CRAFT SKILLS AND CAPABILITIES BASIC OPERATORS Technology Use, SKILLS AND CAPABILITIES Operation and Maintenance
  • 26. Different Types of ‘Innovation’/Technical Change 1. Continuous incremental, engineering-based improvement: process technology, methods of organising production, diversification and upgrading in product specifications and designs, etc. 2. Continuous improvement in technologies linking stages in value chains: hardware (e.g. transport and computer-based systems) and organisation/management 3. Technology search (and research and training) for acquiring and absorbing technology 4. Acquisition of technology: machinery and equipment, and in the designs and specifications of materials, products and components 5. Design, (reverse) engineering and project management: for new production facilities, to diversify/upgrade products, or to source components, materials and equipment from local suppliers 6. Research and development, plus design and engineering: to introduce technologies that cannot be acquired (competitively) from foreign sources, and for introducing new products and processes that permit competitive entry to domestic or foreign markets independently of foreign technology sources.
  • 27. * # ( ) ( ) * + # # *, ( - ) *, . / ! 0 1 # 2 - , 2 - quot; 3 4 5 . 0 4+ + #
  • 28. Readings… • Dosi –only relevant sections • -Manasfield [definition, findings] • Acs [findings, for further discussion tomorrow] • Clarke his view on the three sources of technological change • Archibugi –relevant to your second assignment.