SlideShare una empresa de Scribd logo
1 de 33
Descargar para leer sin conexión
June 17, 2010 Welcome to HIP’s Webinar on Experiences and Lessons Learned in Sanitation Marketing Programs – 2008 to 2010 ,[object Object]
The Contents of this Presentation … ,[object Object],[object Object],[object Object],[object Object]
Why the Urgency? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Sanitation Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Hygiene Improvement  Framework (HIF) for a Sanitation Market HARDWARE  GOODS and SERVICES PROMOTION MARKETING and PROMOTION ENABLING ENVIRONMENT POLICY  and LAWS HYGIENE IMPROVEMENT HH SANITATION
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What Do We Need to Do… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HIP Sanitation Marketing Activities ,[object Object],[object Object],[object Object],[object Object]
Madagascar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Madagascar ,[object Object],[object Object],[object Object],[object Object],[object Object]
Uganda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Uganda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Peru ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Peru ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Significant Take-Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And Now What?  …Addressing Gaps and Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sanitation Marketing Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question 1 ,[object Object]
Question 2 ,[object Object]
Question 3 ,[object Object]
Question 4 ,[object Object]
Question 5 ,[object Object],[object Object]
Question 6 ,[object Object]
Question 7 ,[object Object]
Question 8 ,[object Object]
Question 9 ,[object Object]
Question 10 ,[object Object]
Question 11 ,[object Object]
Question 12 ,[object Object],[object Object]
Question 13 ,[object Object],[object Object]
Question 14 ,[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

Water, Sanitation and Hygiene (WASH) in Schools
Water, Sanitation and Hygiene (WASH) in SchoolsWater, Sanitation and Hygiene (WASH) in Schools
Water, Sanitation and Hygiene (WASH) in SchoolsTrinity Care Foundation
 
The importance of sanitation: How to bring about change
The importance of sanitation: How to bring about changeThe importance of sanitation: How to bring about change
The importance of sanitation: How to bring about changeInternational WaterCentre
 
Monitoring water supplies and sanitation in Ethiopia
Monitoring water supplies and sanitation in EthiopiaMonitoring water supplies and sanitation in Ethiopia
Monitoring water supplies and sanitation in EthiopiaIRC
 
Part 1 Water safety plans explained: What they are and how you can get involved
Part 1 Water safety plans explained: What they are and how you can get involvedPart 1 Water safety plans explained: What they are and how you can get involved
Part 1 Water safety plans explained: What they are and how you can get involvedInternational WaterCentre
 
Results-Based Management in UNDP
Results-Based Management in UNDPResults-Based Management in UNDP
Results-Based Management in UNDPUNDP Eurasia
 
The Humanitarian and Development Nexus
The Humanitarian and Development NexusThe Humanitarian and Development Nexus
The Humanitarian and Development NexusCORE Group
 
Module 3 wash governance (presentation)
Module 3 wash governance (presentation)Module 3 wash governance (presentation)
Module 3 wash governance (presentation)IRC
 
Sample proposal tips
Sample proposal tipsSample proposal tips
Sample proposal tipsethelmer
 
WASH Friendly Schools
WASH Friendly SchoolsWASH Friendly Schools
WASH Friendly SchoolsAED
 
Emergency sanitation services (during and post disaster
Emergency sanitation services (during and post disasterEmergency sanitation services (during and post disaster
Emergency sanitation services (during and post disasterRajit Ojha
 
Day 1 recycle grey water
Day 1 recycle grey waterDay 1 recycle grey water
Day 1 recycle grey watervigyanashram
 
Part 2 Water safety plans explained: What they are and how you can get involved
Part 2 Water safety plans explained: What they are and how you can get involvedPart 2 Water safety plans explained: What they are and how you can get involved
Part 2 Water safety plans explained: What they are and how you can get involvedInternational WaterCentre
 
Post Disaster Need Assessment (PDNA), concepts and experience
Post Disaster Need Assessment (PDNA), concepts and experiencePost Disaster Need Assessment (PDNA), concepts and experience
Post Disaster Need Assessment (PDNA), concepts and experienceBibhuti Bhusan Gadanayak
 
ug class environment 1
ug class environment 1ug class environment 1
ug class environment 1Manisha Malik
 

La actualidad más candente (20)

Water, Sanitation and Hygiene (WASH) in Schools
Water, Sanitation and Hygiene (WASH) in SchoolsWater, Sanitation and Hygiene (WASH) in Schools
Water, Sanitation and Hygiene (WASH) in Schools
 
The importance of sanitation: How to bring about change
The importance of sanitation: How to bring about changeThe importance of sanitation: How to bring about change
The importance of sanitation: How to bring about change
 
Monitoring water supplies and sanitation in Ethiopia
Monitoring water supplies and sanitation in EthiopiaMonitoring water supplies and sanitation in Ethiopia
Monitoring water supplies and sanitation in Ethiopia
 
Training manual
Training manualTraining manual
Training manual
 
Part 1 Water safety plans explained: What they are and how you can get involved
Part 1 Water safety plans explained: What they are and how you can get involvedPart 1 Water safety plans explained: What they are and how you can get involved
Part 1 Water safety plans explained: What they are and how you can get involved
 
Results-Based Management in UNDP
Results-Based Management in UNDPResults-Based Management in UNDP
Results-Based Management in UNDP
 
The Humanitarian and Development Nexus
The Humanitarian and Development NexusThe Humanitarian and Development Nexus
The Humanitarian and Development Nexus
 
Disaster management
Disaster managementDisaster management
Disaster management
 
Module 3 wash governance (presentation)
Module 3 wash governance (presentation)Module 3 wash governance (presentation)
Module 3 wash governance (presentation)
 
Sample proposal tips
Sample proposal tipsSample proposal tips
Sample proposal tips
 
WASH Friendly Schools
WASH Friendly SchoolsWASH Friendly Schools
WASH Friendly Schools
 
Emergency sanitation services (during and post disaster
Emergency sanitation services (during and post disasterEmergency sanitation services (during and post disaster
Emergency sanitation services (during and post disaster
 
Day 1 recycle grey water
Day 1 recycle grey waterDay 1 recycle grey water
Day 1 recycle grey water
 
Tdh -Water, sanitation and hygiene
Tdh -Water, sanitation and hygieneTdh -Water, sanitation and hygiene
Tdh -Water, sanitation and hygiene
 
Part 2 Water safety plans explained: What they are and how you can get involved
Part 2 Water safety plans explained: What they are and how you can get involvedPart 2 Water safety plans explained: What they are and how you can get involved
Part 2 Water safety plans explained: What they are and how you can get involved
 
Disaster Management ppt.pptx
Disaster Management ppt.pptxDisaster Management ppt.pptx
Disaster Management ppt.pptx
 
Post Disaster Need Assessment (PDNA), concepts and experience
Post Disaster Need Assessment (PDNA), concepts and experiencePost Disaster Need Assessment (PDNA), concepts and experience
Post Disaster Need Assessment (PDNA), concepts and experience
 
ug class environment 1
ug class environment 1ug class environment 1
ug class environment 1
 
Wash-in-Schools 101
Wash-in-Schools 101Wash-in-Schools 101
Wash-in-Schools 101
 
Faecal sludge management
Faecal sludge managementFaecal sludge management
Faecal sludge management
 

Destacado

Access and Behavioral Outcome Indicators for Water, Sanitation, and Hygiene
Access and Behavioral Outcome Indicators for Water, Sanitation, and HygieneAccess and Behavioral Outcome Indicators for Water, Sanitation, and Hygiene
Access and Behavioral Outcome Indicators for Water, Sanitation, and HygieneAED
 
Meeting the Water, Sanitation and Hygiene Needs of People Living with HIV/AID...
Meeting the Water, Sanitation and Hygiene Needs of People Living with HIV/AID...Meeting the Water, Sanitation and Hygiene Needs of People Living with HIV/AID...
Meeting the Water, Sanitation and Hygiene Needs of People Living with HIV/AID...AED
 
Integration of WASH and Nutrition: Successes, Challenges, and Implications fo...
Integration of WASH and Nutrition: Successes, Challenges, and Implications fo...Integration of WASH and Nutrition: Successes, Challenges, and Implications fo...
Integration of WASH and Nutrition: Successes, Challenges, and Implications fo...Jordan Teague
 
Rotary India WASH in Schools Program
Rotary India WASH in Schools ProgramRotary India WASH in Schools Program
Rotary India WASH in Schools ProgramRamesh Aggarwal
 
Mierea, un produs minune
Mierea, un produs minuneMierea, un produs minune
Mierea, un produs minuneeComunitate.ro
 
Enlargements presentation
Enlargements presentationEnlargements presentation
Enlargements presentationMykel Fajardo
 
Grease Cast Spring 2008
Grease Cast Spring 2008Grease Cast Spring 2008
Grease Cast Spring 2008Meghan Hull
 
ביקור בסין
ביקור בסיןביקור בסין
ביקור בסיןiris
 
The Use Of The Internet And Distance Learning
The Use Of The Internet And Distance LearningThe Use Of The Internet And Distance Learning
The Use Of The Internet And Distance LearningHayatB
 
N E W S P A P E R C O L U M N S
N E W S P A P E R  C O L U M N S  N E W S P A P E R  C O L U M N S
N E W S P A P E R C O L U M N S jehteach1
 
Our Blogging Rules 2010 V2
Our Blogging Rules 2010 V2Our Blogging Rules 2010 V2
Our Blogging Rules 2010 V2guest889a18
 
Texas STaR Chart - Collins Middle School Campus Report
Texas STaR Chart - Collins Middle School Campus ReportTexas STaR Chart - Collins Middle School Campus Report
Texas STaR Chart - Collins Middle School Campus Reportckingwevl
 
DPH 2011
DPH 2011DPH 2011
DPH 2011Porada
 
Als H-en-W Beweegt, Veranderen Mensen!
Als H-en-W Beweegt, Veranderen Mensen!Als H-en-W Beweegt, Veranderen Mensen!
Als H-en-W Beweegt, Veranderen Mensen!houdingenwerk
 

Destacado (20)

Access and Behavioral Outcome Indicators for Water, Sanitation, and Hygiene
Access and Behavioral Outcome Indicators for Water, Sanitation, and HygieneAccess and Behavioral Outcome Indicators for Water, Sanitation, and Hygiene
Access and Behavioral Outcome Indicators for Water, Sanitation, and Hygiene
 
Meeting the Water, Sanitation and Hygiene Needs of People Living with HIV/AID...
Meeting the Water, Sanitation and Hygiene Needs of People Living with HIV/AID...Meeting the Water, Sanitation and Hygiene Needs of People Living with HIV/AID...
Meeting the Water, Sanitation and Hygiene Needs of People Living with HIV/AID...
 
Integration of WASH and Nutrition: Successes, Challenges, and Implications fo...
Integration of WASH and Nutrition: Successes, Challenges, and Implications fo...Integration of WASH and Nutrition: Successes, Challenges, and Implications fo...
Integration of WASH and Nutrition: Successes, Challenges, and Implications fo...
 
Rotary India WASH in Schools Program
Rotary India WASH in Schools ProgramRotary India WASH in Schools Program
Rotary India WASH in Schools Program
 
Mierea, un produs minune
Mierea, un produs minuneMierea, un produs minune
Mierea, un produs minune
 
Enlargements presentation
Enlargements presentationEnlargements presentation
Enlargements presentation
 
Rini Anova Baru
Rini Anova BaruRini Anova Baru
Rini Anova Baru
 
Grease Cast Spring 2008
Grease Cast Spring 2008Grease Cast Spring 2008
Grease Cast Spring 2008
 
ביקור בסין
ביקור בסיןביקור בסין
ביקור בסין
 
The Use Of The Internet And Distance Learning
The Use Of The Internet And Distance LearningThe Use Of The Internet And Distance Learning
The Use Of The Internet And Distance Learning
 
N E W S P A P E R C O L U M N S
N E W S P A P E R  C O L U M N S  N E W S P A P E R  C O L U M N S
N E W S P A P E R C O L U M N S
 
Our Blogging Rules 2010 V2
Our Blogging Rules 2010 V2Our Blogging Rules 2010 V2
Our Blogging Rules 2010 V2
 
Texas STaR Chart - Collins Middle School Campus Report
Texas STaR Chart - Collins Middle School Campus ReportTexas STaR Chart - Collins Middle School Campus Report
Texas STaR Chart - Collins Middle School Campus Report
 
Perfect Storm Revised
Perfect Storm RevisedPerfect Storm Revised
Perfect Storm Revised
 
RadioFOREX
RadioFOREXRadioFOREX
RadioFOREX
 
DPH 2011
DPH 2011DPH 2011
DPH 2011
 
Als H-en-W Beweegt, Veranderen Mensen!
Als H-en-W Beweegt, Veranderen Mensen!Als H-en-W Beweegt, Veranderen Mensen!
Als H-en-W Beweegt, Veranderen Mensen!
 
Prisma lira
Prisma liraPrisma lira
Prisma lira
 
Karolinerskolan
KarolinerskolanKarolinerskolan
Karolinerskolan
 
A Words 2º 2ª Eval
A Words 2º 2ª EvalA Words 2º 2ª Eval
A Words 2º 2ª Eval
 

Similar a Experiences and Lessons Learned in Sanitation Marketing

MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)
MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)
MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)MART Knowledge Center
 
Microfinance for sanitation: how can public funders get involved?
Microfinance for sanitation: how can public funders get involved?Microfinance for sanitation: how can public funders get involved?
Microfinance for sanitation: how can public funders get involved?Trémolet Consulting
 
Participatory Market Chains and Stakeholder Platforms: The Papa Andina Strategy
Participatory Market Chains and Stakeholder Platforms: The Papa Andina StrategyParticipatory Market Chains and Stakeholder Platforms: The Papa Andina Strategy
Participatory Market Chains and Stakeholder Platforms: The Papa Andina StrategyJorge Luis Alonso
 
IPMS Project background and approach
IPMS Project background and approachIPMS Project background and approach
IPMS Project background and approachILRI
 
3 TZ Marketing Sanitation Striking Wash Communication
3 TZ Marketing Sanitation Striking Wash Communication3 TZ Marketing Sanitation Striking Wash Communication
3 TZ Marketing Sanitation Striking Wash CommunicationWash Com
 
Commercialization of Ethiopian smallholders dairy: missing links
Commercialization of Ethiopian smallholders dairy: missing linksCommercialization of Ethiopian smallholders dairy: missing links
Commercialization of Ethiopian smallholders dairy: missing linksILRI
 
Innovation and Entrepreneurship for Poverty Reduction: Policy and Capacity Ch...
Innovation and Entrepreneurship for Poverty Reduction: Policy and Capacity Ch...Innovation and Entrepreneurship for Poverty Reduction: Policy and Capacity Ch...
Innovation and Entrepreneurship for Poverty Reduction: Policy and Capacity Ch...LINKInnovationStudies
 
SPHS Webinar: Ensuring Fair Play in the Global Health Supply Chains
SPHS Webinar: Ensuring Fair Play in the Global Health Supply Chains SPHS Webinar: Ensuring Fair Play in the Global Health Supply Chains
SPHS Webinar: Ensuring Fair Play in the Global Health Supply Chains UN SPHS
 
Three challenges for innovators in rural development
Three challenges for innovators in rural developmentThree challenges for innovators in rural development
Three challenges for innovators in rural developmentJacqueline Ashby
 
GCRF AgriFood Africa Programme Inaugural Event: Workshop Outputs report
GCRF AgriFood Africa Programme Inaugural Event: Workshop Outputs reportGCRF AgriFood Africa Programme Inaugural Event: Workshop Outputs report
GCRF AgriFood Africa Programme Inaugural Event: Workshop Outputs reportKTN
 
Results of Brokering Regional PPPs-- more than just money
Results of Brokering Regional PPPs-- more than just moneyResults of Brokering Regional PPPs-- more than just money
Results of Brokering Regional PPPs-- more than just moneyHealth Systems 20/20
 
A Guide for Developing a Hygiene Promotion Program to Increase Handwashing wi...
A Guide for Developing a Hygiene Promotion Program to Increase Handwashing wi...A Guide for Developing a Hygiene Promotion Program to Increase Handwashing wi...
A Guide for Developing a Hygiene Promotion Program to Increase Handwashing wi...v2zq
 
Rac Seminar Presentation 30.04.08
Rac Seminar Presentation 30.04.08Rac Seminar Presentation 30.04.08
Rac Seminar Presentation 30.04.08RememberACharity
 
Sustainable Long Island Tool Kit
Sustainable Long Island Tool KitSustainable Long Island Tool Kit
Sustainable Long Island Tool KitSimone Torre
 

Similar a Experiences and Lessons Learned in Sanitation Marketing (20)

MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)
MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)
MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)
 
Microfinance for sanitation: how can public funders get involved?
Microfinance for sanitation: how can public funders get involved?Microfinance for sanitation: how can public funders get involved?
Microfinance for sanitation: how can public funders get involved?
 
Participatory Market Chains and Stakeholder Platforms: The Papa Andina Strategy
Participatory Market Chains and Stakeholder Platforms: The Papa Andina StrategyParticipatory Market Chains and Stakeholder Platforms: The Papa Andina Strategy
Participatory Market Chains and Stakeholder Platforms: The Papa Andina Strategy
 
IPMS Project background and approach
IPMS Project background and approachIPMS Project background and approach
IPMS Project background and approach
 
She thinx of her power
She thinx of her powerShe thinx of her power
She thinx of her power
 
We Like Project
We Like ProjectWe Like Project
We Like Project
 
Social marketing
Social marketing Social marketing
Social marketing
 
3 TZ Marketing Sanitation Striking Wash Communication
3 TZ Marketing Sanitation Striking Wash Communication3 TZ Marketing Sanitation Striking Wash Communication
3 TZ Marketing Sanitation Striking Wash Communication
 
Commercialization of Ethiopian smallholders dairy: missing links
Commercialization of Ethiopian smallholders dairy: missing linksCommercialization of Ethiopian smallholders dairy: missing links
Commercialization of Ethiopian smallholders dairy: missing links
 
Innovation and Entrepreneurship for Poverty Reduction: Policy and Capacity Ch...
Innovation and Entrepreneurship for Poverty Reduction: Policy and Capacity Ch...Innovation and Entrepreneurship for Poverty Reduction: Policy and Capacity Ch...
Innovation and Entrepreneurship for Poverty Reduction: Policy and Capacity Ch...
 
SPHS Webinar: Ensuring Fair Play in the Global Health Supply Chains
SPHS Webinar: Ensuring Fair Play in the Global Health Supply Chains SPHS Webinar: Ensuring Fair Play in the Global Health Supply Chains
SPHS Webinar: Ensuring Fair Play in the Global Health Supply Chains
 
Three challenges for innovators in rural development
Three challenges for innovators in rural developmentThree challenges for innovators in rural development
Three challenges for innovators in rural development
 
MicroSave
MicroSave MicroSave
MicroSave
 
GCRF AgriFood Africa Programme Inaugural Event: Workshop Outputs report
GCRF AgriFood Africa Programme Inaugural Event: Workshop Outputs reportGCRF AgriFood Africa Programme Inaugural Event: Workshop Outputs report
GCRF AgriFood Africa Programme Inaugural Event: Workshop Outputs report
 
IFPRI - Agricultural Extension Reforms in South Asia Workshop - Md Safiul Afr...
IFPRI - Agricultural Extension Reforms in South Asia Workshop - Md Safiul Afr...IFPRI - Agricultural Extension Reforms in South Asia Workshop - Md Safiul Afr...
IFPRI - Agricultural Extension Reforms in South Asia Workshop - Md Safiul Afr...
 
Results of Brokering Regional PPPs-- more than just money
Results of Brokering Regional PPPs-- more than just moneyResults of Brokering Regional PPPs-- more than just money
Results of Brokering Regional PPPs-- more than just money
 
A Guide for Developing a Hygiene Promotion Program to Increase Handwashing wi...
A Guide for Developing a Hygiene Promotion Program to Increase Handwashing wi...A Guide for Developing a Hygiene Promotion Program to Increase Handwashing wi...
A Guide for Developing a Hygiene Promotion Program to Increase Handwashing wi...
 
Background and approach ipms project
Background and approach ipms projectBackground and approach ipms project
Background and approach ipms project
 
Rac Seminar Presentation 30.04.08
Rac Seminar Presentation 30.04.08Rac Seminar Presentation 30.04.08
Rac Seminar Presentation 30.04.08
 
Sustainable Long Island Tool Kit
Sustainable Long Island Tool KitSustainable Long Island Tool Kit
Sustainable Long Island Tool Kit
 

Último

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 

Último (20)

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 

Experiences and Lessons Learned in Sanitation Marketing

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. The Hygiene Improvement Framework (HIF) for a Sanitation Market HARDWARE GOODS and SERVICES PROMOTION MARKETING and PROMOTION ENABLING ENVIRONMENT POLICY and LAWS HYGIENE IMPROVEMENT HH SANITATION
  • 6.
  • 7.  
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.

Notas del editor

  1. Sanitation markets offer a self-sustaining dynamic – a household has no incentive to wait for the next subsidized sanitation campaign. Socio-cultural pressure and desire for status and health motivate households to improve santiation. The market brings them information on how they can afford to purchase what they want.
  2. In sanitation marketing, households are no longer beneficiaries, but are treated as consumers Consumers have the freedom to step onto the sanitation ladder wherever they wish and improve their sanitation status at a pace that they can afford. There are cultures where a nice toilet/latrine is a status symbol, offered for the use of guests, but not used by the household. Obviously there are promotion challenges in these situations
  3. The Hygiene Improvement Framework (HIF) was developed some years ago in the USAID Environmental Health Project as a conceptual framework for designing programs that improve hygiene behaviors in individuals and populations. These can include water provision and treatment, handwashing, sanitation, etc. Programmers need to ensure that each of these sectors is addressed in some fashion as overlooking gaps in a particular area can undermine investments in another.
  4. There is an existing framework in place – some kind of demand, some kind of supply and some kind of enabling environment, no matter how weak they might be We study each of these areas in detail: what is the nature of the demand, what motivates people to address sanitation, what messages touch them, what are their aspirations; what are the existing products and services, the potential for new ones, the market linkages, etc.; what kind of access to credit exists, role of local, regional, national government, development programs, et We design a program to fill gaps in the current functions of the market and to build capacity in market actors to assume these functions, and we figure out how to nudge the market forward to get consumers to begin making purchases and the money (incentives) flowing We implement our activities and where supply, demand, and the enabling market meet – we’ve a santiation market
  5. This Diagram, (taken from HIP’s Sanitation Marketing for Managers – Guidance and Tools for Program Development), does a good job of mapping out the key actors in the sanitation market, their functions, and their inter-relationships.
  6. Refer to notes on previous animated slide
  7. HIP has worked closely with numerous donors, NGOs, and individual consultants on these efforts…
  8. HIP hygiene improvement activities began in 2006… and Sanitation Marketing in 2008. Supply-side of market received most attention.
  9. Currently 21 SanPlat producers and 67 sales points operate in four of Madagascar’s six principle cities. One Bloc Sanitaire has been operating and five more are coming on line.
  10. Program kicked-off with detailed Opportunities Assessment that concluded that, yes, conditions in Uganda are conducive and supportive of a Sanmark initiative. GoU’s Financing Strategy for Improving Sanitation and Hygiene (ISH) key supporting policy at national level, whilke local by-laws further support and focus attention on increasing access to sanitation.
  11. In-Depth Interviews with consumers and suppliers; communication and financial assessments conducted. Demonstrated interest from government leaders in neighboring Districts; bodes well for replication PLAN/Uganda continuing to fund activities to support linking CLTS and sanitation marketing, in support of District SanMark strategy.
  12. Districts – Pachacutec in Callao (Lima); peri-urban; ADRA Peru NGO implementer Chinchero in Cusco; rural communities and secondary city; ADRA Peru is NGO Implementer Independencia in Huaraz; rural communities and secondary city; CARE Peru is implementer - Namora in Cajamarca; rural and secondary city; CARE Peru is implementer - Belen in Iquitos; peri-urban and secondary city; CARITAS Peru implementer
  13. Demand assessment showed that health messages not motivators – status is important Already demand for sanitation – but articulated for a high rung option – pour flush toilet No CLTS, but intensive marketing assessment and campaigns In Chinchero, a key actor turned out to be a financial institution who saw profit in making home improvement loans for sanitation Independencia a hardware store came up with its own low-cost flush toilet product to market Pachacutec developed a low cost toilet and superstructure option that fit better with the location and building materials employed there Cajamarca experimented with village banks for credit, market leadership was assumed by rural hardware stores, market accessed state funding through a poverty alleviation program. Looking at the water and santiaton utility of Lima, the mining industry, and others to implement santiation marketing activities in new geographies
  14. Multi-faceted approach – needs not only interdisciplinary team but experienced professionals. Approach is about understanding, targeting, building capacity, facilitating, the actors and their market functions, and strategically nudging the market toward self-sustaining status Social marketing of sanitation is inherently complex – the investment for a household is substantial, the hardware requires site-specific design, construction; the market segments are varied and multi-dimensional, working with demand supply and enabling environment brings in business, finance, engineering, marketing, communication, governance, etc.: interventinos are multi-disciplinary and integrating them a challenge Old habits - Paradigm change – from supply side approaches to market-building Programmatically (no hardware subsidies, no status quo) Professionally (engineers, public health practitioners, marketers think differently) Moving from beneficiaries to consumers Expect the unexpected…market directions are hard to define, they will grow organically to best serve the needs of participants; need to be ready to respond and react to these positive developments
  15. This materials can be downloaded by clicking on the link provided on this slide. You can also send an email to one of the contact listed and we will send you the CD containing this materials.   We hope you will find it useful. Feel free to adapt it, copy and paste in your training manual or in any other materials as you see fit.   Please let us know how it works. Also 2010 productions from WSP: Reports on Global Scaling up Sanitation Project: Progress Report: Indonesia, Tanzania, and the States of Himachal Pradesh and Madhya Pradesh, India July1 – December 31 2009 Building the Capacity of Local Government to Scale Up Community-Led Total Sanitation and Santiation Marketing in Rural Areas… April 2010 Case Study on sustainability of Rural Sanitation Marketing in Vietnam… April 2010 And from the WSP Sanitation Global Practice Team a Technical Paper on; Financing On-Site Sanitation for the Poor: A Six Country Comparative Review and Analysis… January 2010
  16. Sarah Fry on HIP/ Madagascar Sanitation Marketing Malva Baskovitch on WSP /Peru Sanitation Marketing