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Trust Your Apps™
Domingo Guerra
President & Co-Founder
@SundayWar
dguerra@appthority.com
Appthority 
Measures the Total
Risk of Apps	

2© 2013 Appthority, Inc.
Monthly App Queries
3© 2013 Appthority, Inc.
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13
Appthority receives over 1 million queries per day,
from 137 institutions.
Analyzed Nearly 1.2M Unique Apps
4© 2013 Appthority, Inc.
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Enterprise Mobility = Huge Market
5
90% of
Businesses
Will Have Corporate Apps
Running on Employee
Devices 
© 2013 Appthority, Inc.
Enterprises to Spend $16 Billion by 2015
6© 2013 Appthority, Inc.
$9 Billion
Mobile Device
Management
$7 Billion
Mobile App
Development
John, your employee, has an
app he accesses everyday.
7© 2013 Appthority, Inc.
App Risk = Risk to the Enterprise
The average employee’s
phone/tablet has 50-250 apps.
8© 2013 Appthority, Inc.
App Risk = Risk to the Enterprise
Thousands of employees =
hundreds of thousands of apps. 
9© 2013 Appthority, Inc.
App Risk = Risk to the Enterprise
10© 2013 Appthority, Inc.
Remember John’s App?
11© 2013 Appthority, Inc.
§  Access to corporate address book
§  Access to corporate calendar
§  Shares data without encryption to 6 ad networks
§  And that’s the iOS version!
Remember John’s App?
Do You Trust Your Apps?
12© 2013 Appthority, Inc.
79% 
.27% 
Apps with malware
 Apps which access
your corporate data
Appthority Discovered
§  79% apps can access corporate data
§  96% apps communicate without encryption
§  82% apps come from different, unique developers




13© 2013 Appthority, Inc.
iOS
 Android
 Behavior
60%
 42%
 Apps can location track
54%
 20%
 Apps can access address book
An
X-Ray
Into
Every
App
 14© 2013 Appthority, Inc.
An
X-Ray
Into
Every
App
 15© 2013 Appthority, Inc.
The Appthority Platform™
Measures TOTAL risk of apps
§  Monitoring  scraping millions of apps
§  Static  dynamic behavioral analysis
§  Measures risk  determines policy compliance 

Analyzes EVERY app in the enterprise
§  Enterprise workflow  product integration
16© 2013 Appthority, Inc.
17© 2013 Appthority, Inc.
Appthority Report
18© 2013 Appthority, Inc.
Go-To-Market
19© 2013 Appthority, Inc.
Channel
§  Leverage partners and their channels
§  Fed VARs for DoD/IC/federal
Integrators
20© 2013 Appthority, Inc.
Pricing
Annual Subscription Service
§  Total Risk Score (TRS)
- $2.50/user/month
§  Appthority Platform for Custom Policy
- $4/user/month
21© 2013 Appthority, Inc.
Customers
Seeking Partners
22© 2013 Appthority, Inc.
Integration
Channel
Who need a smart
BYOD solution


Enterprise IT channel partners

To consumer facing
technology partners
Leadership
23
Anthony Bettini 
CEO  Co-founder
Influential Speaker
Author
Foundstone, Intel, McAfee 
Domingo Guerra 
President  Co-founder
Award-Winning Designs
and Patents
Applied Materials, Brocade
Kevin Watkins
CTO  Co-founder
Influential Speaker
Security Expert
Intel, McAfee, NetIQ
© 2013 Appthority, Inc.
Thank You
Domingo Guerra
President  Co-Founder
@SundayWar
dguerra@appthority.com

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Appthority Presents at Under the Radar 2013

  • 1. Trust Your Apps™ Domingo Guerra President & Co-Founder @SundayWar dguerra@appthority.com
  • 2. Appthority Measures the Total Risk of Apps 2© 2013 Appthority, Inc.
  • 3. Monthly App Queries 3© 2013 Appthority, Inc. 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Appthority receives over 1 million queries per day, from 137 institutions.
  • 4. Analyzed Nearly 1.2M Unique Apps 4© 2013 Appthority, Inc. Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000
  • 5. Enterprise Mobility = Huge Market 5 90% of Businesses Will Have Corporate Apps Running on Employee Devices © 2013 Appthority, Inc.
  • 6. Enterprises to Spend $16 Billion by 2015 6© 2013 Appthority, Inc. $9 Billion Mobile Device Management $7 Billion Mobile App Development
  • 7. John, your employee, has an app he accesses everyday. 7© 2013 Appthority, Inc. App Risk = Risk to the Enterprise
  • 8. The average employee’s phone/tablet has 50-250 apps. 8© 2013 Appthority, Inc. App Risk = Risk to the Enterprise
  • 9. Thousands of employees = hundreds of thousands of apps.  9© 2013 Appthority, Inc. App Risk = Risk to the Enterprise
  • 10. 10© 2013 Appthority, Inc. Remember John’s App?
  • 11. 11© 2013 Appthority, Inc. §  Access to corporate address book §  Access to corporate calendar §  Shares data without encryption to 6 ad networks §  And that’s the iOS version! Remember John’s App?
  • 12. Do You Trust Your Apps? 12© 2013 Appthority, Inc. 79% .27% Apps with malware Apps which access your corporate data
  • 13. Appthority Discovered §  79% apps can access corporate data §  96% apps communicate without encryption §  82% apps come from different, unique developers 13© 2013 Appthority, Inc. iOS Android Behavior 60% 42% Apps can location track 54% 20% Apps can access address book
  • 16. The Appthority Platform™ Measures TOTAL risk of apps §  Monitoring scraping millions of apps §  Static dynamic behavioral analysis §  Measures risk determines policy compliance Analyzes EVERY app in the enterprise §  Enterprise workflow product integration 16© 2013 Appthority, Inc.
  • 18. Appthority Report 18© 2013 Appthority, Inc.
  • 19. Go-To-Market 19© 2013 Appthority, Inc. Channel §  Leverage partners and their channels §  Fed VARs for DoD/IC/federal
  • 21. Pricing Annual Subscription Service §  Total Risk Score (TRS) - $2.50/user/month §  Appthority Platform for Custom Policy - $4/user/month 21© 2013 Appthority, Inc.
  • 22. Customers Seeking Partners 22© 2013 Appthority, Inc. Integration Channel Who need a smart BYOD solution Enterprise IT channel partners To consumer facing technology partners
  • 23. Leadership 23 Anthony Bettini CEO Co-founder Influential Speaker Author Foundstone, Intel, McAfee Domingo Guerra President Co-founder Award-Winning Designs and Patents Applied Materials, Brocade Kevin Watkins CTO Co-founder Influential Speaker Security Expert Intel, McAfee, NetIQ © 2013 Appthority, Inc.
  • 24. Thank You Domingo Guerra President Co-Founder @SundayWar dguerra@appthority.com