Axa Assurance Maroc - Insurer Innovation Award 2024
BlackLocus Presents at Under the Radar
1. Pricing Optimization SaaS Platform
for Online Retailers
ROB TAYLOR, PRESIDENT
Under the Radar, November 10, 2011
MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 1 of 3
2. Consumers ALWAYS want the BEST price
MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 2 of 3
3. Price too HIGH Lose SALES
Price too LOW Lose MARGIN
MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 3 of 3
4. We Automatically TRACK and
ADJUST Product Pricing.
MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 4 of 3
5. “This is one of our most important
STRATEGIC relationships”
- Motion Computing
40 paying customers
$K’s in avg. monthly fees
Proven scalable > 100K SKUs
No marketing
Zero attrition
MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 5 of 3
6. Rodrigo Carvalho Rob Taylor
CEO President / COO
• 5 years pricing experience
• 5 years e-commerce experience
• 12 years driving start-up growth
• 4 years ERP consulting
• Former TrueCar, Pricelock COO
• Carnegie Mellon MBA
• Kellogg MBA, MS Engineering
Francisco Uribe Lukas Bouvrie
CTO CCO
•14 years Programming • 5 year entrepreneur
• Carnegie Mellon MS CS • Carnegie Mellon MBA
MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 6 of 3
