Yola is a free website building tool that allows users to easily create and host a professional website without coding knowledge. It generates revenue through domain name sales and value-added services. The document discusses Yola's business model and strategy of disrupting the traditional website builder market by offering all basic features for free. It outlines Yola's growth from an angel investment round to a Series A and B funding round, increasing its user base to over 1.5 million users. The strategy is to focus on data-driven decisions, viral growth, and increasing revenue per user to achieve profitability.