SlideShare una empresa de Scribd logo
1 de 11
Descargar para leer sin conexión
Leadership and Change for Energy
Efficiency in Accounting and Management

Module 7
Disclaimer

     This material has been developed as part of the UTS
     Business School and Ernst & Young „Leadership & Change
     for Energy Efficiency in Accounting & Management‟ project.
     The project is supported by the NSW Office of Environment &
     Heritage as part of the Energy Efficiency Training Program. For
     more information on the project, please go to:
     http://www.business.uts.edu.au/energyefficiency/.

     This presentation is for educational purposes only, and does not
     contain specific or general advice. Please seek appropriate
     advice before making any financial decisions.




 2
Learning objectives and what we will cover


►       After completing this module, you will be comfortable to:
►       Present a business case for energy efficiency to a senior
        audience
►       Articulate clearly your role within a strategy for effecting
        change within their organisation



►       How?
►       Presentations and panel feedback
►       Where to next?
►       Action plans

    3
Preparing the business case


►       Presentation preparation – approx 30 minutes




    4
Final change management messages




 5
Stakeholder Engagement / Management

Stakeholders
“Those individuals or groups who depend on the organisation to fulfil
their own goals and on whom, in turn, the organisation depends.”
                                                    Johnson & Scholes



Stakeholder Management
“The action that establishes and maintains mutually beneficial
relationships between an organization [or programme] and the publics
[or stakeholders] on whom its success or failure depends.”
                                                      Cutlip et al, 2000




  6
Stakeholder Engagement / Management



    Executive   Individual / group who has the power AND influence to authorize and substantiate
                the change. Typically the “face of the program / project / initiative.”
    Sponsor


    Extended    Individual / group who help with the development and execution of program /
                project / initiative implementation.
    Sponsors


    Change      Leaders and / or peers closest to the impacted stakeholders – do not possess the
                power to change, but can and should be strong influencers.
    Network


                The individuals or groups who must actually change (Note: Sponsors and extended
Stakeholders    Sponsors must change as well as the targeted population and should be
                considered key stakeholders throughout the change process.)




7
Stakeholder Mapping

                             5
                                 4. Update regularly                                     1. Manage closely
Level of Influence / Power




                             3




                                 3.Keep informed                                             2. Keep close
                             1                                       3                                       5
                                                       Level of Support for the Change



8
Develop your analysis into a plan



Stakeholder Priority    What we need   What they       What is the intervention   Owner of the   How to measure?
                        them to do?    need from us?   and frequency?             intervention

► xxx        ► High     ► xxx          ► xxx           ► Think of WIFMs, Hot      ► xxx          ► Howwill we
             ► Medium
                                                         Buttons                                  know it is done?
                                                       ► Decide
                                                              the appropriate                    ► Evidence
             ► Low
                                                         communication medium?                   ► Feedback
                                                                                                  mechanisms




9
Questions?



1
Thank you
Module 7

Más contenido relacionado

Similar a Module 7 - Leadership and change for energy efficiency in accounting and management

People Change - Part 2
People Change - Part 2People Change - Part 2
People Change - Part 2Robert Topley
 
Module 6 - Communication and effective presentations
Module 6 - Communication and effective presentationsModule 6 - Communication and effective presentations
Module 6 - Communication and effective presentationsPaul Brown
 
Mba iv-change -_knowledge_management__10_mba41_-solution
Mba iv-change -_knowledge_management__10_mba41_-solutionMba iv-change -_knowledge_management__10_mba41_-solution
Mba iv-change -_knowledge_management__10_mba41_-solutionJanardhanamurthy Janardhan
 
COVID-19 Crisis Management Toolkit for Family Business (Executive Summary)
COVID-19 Crisis Management Toolkit for Family Business (Executive Summary)COVID-19 Crisis Management Toolkit for Family Business (Executive Summary)
COVID-19 Crisis Management Toolkit for Family Business (Executive Summary)Devin DeCiantis
 
Distribute Process Knowledge in Adaptive Case management through Mentoring
Distribute Process Knowledge in Adaptive Case management through MentoringDistribute Process Knowledge in Adaptive Case management through Mentoring
Distribute Process Knowledge in Adaptive Case management through MentoringAdaPro GmbH
 
Agency-wide measurement approach (Barbara Willett, MercyCorps)
Agency-wide measurement approach (Barbara Willett, MercyCorps)Agency-wide measurement approach (Barbara Willett, MercyCorps)
Agency-wide measurement approach (Barbara Willett, MercyCorps)ALNAP
 
Exit strategies -How to withdraw responsibly
Exit strategies -How to withdraw responsiblyExit strategies -How to withdraw responsibly
Exit strategies -How to withdraw responsiblySarah Justine Packwood
 
Using An Agency-Wide Measurement Approach to Understand Emergency Response
Using An Agency-Wide Measurement Approach to Understand Emergency ResponseUsing An Agency-Wide Measurement Approach to Understand Emergency Response
Using An Agency-Wide Measurement Approach to Understand Emergency ResponseALNAP
 
Networking: What have we learned that you can use
Networking: What have we learned that you can useNetworking: What have we learned that you can use
Networking: What have we learned that you can useCIAT
 
product development checklist manifesto
product development checklist manifestoproduct development checklist manifesto
product development checklist manifestoJordan Berman
 
Managing stakeholders as critical success factor in operational excellence
Managing stakeholders as critical success factor in operational excellenceManaging stakeholders as critical success factor in operational excellence
Managing stakeholders as critical success factor in operational excellenceThe Jamilah H
 
Turnarounds in the NHS: Why it pays to think differently
Turnarounds in the NHS: Why it pays to think differentlyTurnarounds in the NHS: Why it pays to think differently
Turnarounds in the NHS: Why it pays to think differentlyTTCLLP
 
Intro To Impact Reporting
Intro To Impact ReportingIntro To Impact Reporting
Intro To Impact ReportingNathan Meyer
 

Similar a Module 7 - Leadership and change for energy efficiency in accounting and management (20)

Hum w25 hum-w25
Hum w25 hum-w25Hum w25 hum-w25
Hum w25 hum-w25
 
People Change - Part 2
People Change - Part 2People Change - Part 2
People Change - Part 2
 
Module 6 - Communication and effective presentations
Module 6 - Communication and effective presentationsModule 6 - Communication and effective presentations
Module 6 - Communication and effective presentations
 
Mba iv-change -_knowledge_management__10_mba41_-solution
Mba iv-change -_knowledge_management__10_mba41_-solutionMba iv-change -_knowledge_management__10_mba41_-solution
Mba iv-change -_knowledge_management__10_mba41_-solution
 
COVID-19 Crisis Management Toolkit for Family Business (Executive Summary)
COVID-19 Crisis Management Toolkit for Family Business (Executive Summary)COVID-19 Crisis Management Toolkit for Family Business (Executive Summary)
COVID-19 Crisis Management Toolkit for Family Business (Executive Summary)
 
Social Media Strategies for Change Management
Social Media Strategies for Change ManagementSocial Media Strategies for Change Management
Social Media Strategies for Change Management
 
Distribute Process Knowledge in Adaptive Case management through Mentoring
Distribute Process Knowledge in Adaptive Case management through MentoringDistribute Process Knowledge in Adaptive Case management through Mentoring
Distribute Process Knowledge in Adaptive Case management through Mentoring
 
Agency-wide measurement approach (Barbara Willett, MercyCorps)
Agency-wide measurement approach (Barbara Willett, MercyCorps)Agency-wide measurement approach (Barbara Willett, MercyCorps)
Agency-wide measurement approach (Barbara Willett, MercyCorps)
 
Exit strategies -How to withdraw responsibly
Exit strategies -How to withdraw responsiblyExit strategies -How to withdraw responsibly
Exit strategies -How to withdraw responsibly
 
Using An Agency-Wide Measurement Approach to Understand Emergency Response
Using An Agency-Wide Measurement Approach to Understand Emergency ResponseUsing An Agency-Wide Measurement Approach to Understand Emergency Response
Using An Agency-Wide Measurement Approach to Understand Emergency Response
 
CCA intro and content jun11
CCA intro and content jun11CCA intro and content jun11
CCA intro and content jun11
 
Networking: What have we learned that you can use
Networking: What have we learned that you can useNetworking: What have we learned that you can use
Networking: What have we learned that you can use
 
Epaccs lessons learned
Epaccs lessons learnedEpaccs lessons learned
Epaccs lessons learned
 
product development checklist manifesto
product development checklist manifestoproduct development checklist manifesto
product development checklist manifesto
 
Advocacy Workshop
Advocacy Workshop Advocacy Workshop
Advocacy Workshop
 
Who is listening to who, how well and with what effect? By Daniel Ticehurst
Who is listening to who, how well and with what effect? By Daniel TicehurstWho is listening to who, how well and with what effect? By Daniel Ticehurst
Who is listening to who, how well and with what effect? By Daniel Ticehurst
 
Managing stakeholders as critical success factor in operational excellence
Managing stakeholders as critical success factor in operational excellenceManaging stakeholders as critical success factor in operational excellence
Managing stakeholders as critical success factor in operational excellence
 
Turnarounds in the NHS: Why it pays to think differently
Turnarounds in the NHS: Why it pays to think differentlyTurnarounds in the NHS: Why it pays to think differently
Turnarounds in the NHS: Why it pays to think differently
 
Organizational change management
Organizational change managementOrganizational change management
Organizational change management
 
Intro To Impact Reporting
Intro To Impact ReportingIntro To Impact Reporting
Intro To Impact Reporting
 

Más de Paul Brown

Module 2 - Energy Efficiency: Accounting and reporting considerations
Module 2 - Energy Efficiency: Accounting and reporting considerationsModule 2 - Energy Efficiency: Accounting and reporting considerations
Module 2 - Energy Efficiency: Accounting and reporting considerationsPaul Brown
 
Module 1 - Introduction to Energy Efficiency
Module 1 - Introduction to Energy EfficiencyModule 1 - Introduction to Energy Efficiency
Module 1 - Introduction to Energy EfficiencyPaul Brown
 
Energy Efficiency Two Day Seminar - Introduction
Energy Efficiency Two Day Seminar - IntroductionEnergy Efficiency Two Day Seminar - Introduction
Energy Efficiency Two Day Seminar - IntroductionPaul Brown
 
Presentation "Energy Efficiency – Realising the potential: A set of teaching ...
Presentation "Energy Efficiency – Realising the potential: A set of teaching ...Presentation "Energy Efficiency – Realising the potential: A set of teaching ...
Presentation "Energy Efficiency – Realising the potential: A set of teaching ...Paul Brown
 
Brown Marginal Abatement Cashflow Curve (BMACC)
Brown Marginal Abatement Cashflow Curve (BMACC)Brown Marginal Abatement Cashflow Curve (BMACC)
Brown Marginal Abatement Cashflow Curve (BMACC)Paul Brown
 
UTS Energy Efficiency CPA CSR Discussion Group Presentation 24 February 2012
UTS Energy Efficiency CPA CSR Discussion Group Presentation 24 February 2012UTS Energy Efficiency CPA CSR Discussion Group Presentation 24 February 2012
UTS Energy Efficiency CPA CSR Discussion Group Presentation 24 February 2012Paul Brown
 
'Leadership & Change for Energy Efficiency in Accounting & Management' to CIM...
'Leadership & Change for Energy Efficiency in Accounting & Management' to CIM...'Leadership & Change for Energy Efficiency in Accounting & Management' to CIM...
'Leadership & Change for Energy Efficiency in Accounting & Management' to CIM...Paul Brown
 
Embedding Energy Efficiency Teaching into VET and Higher Education Presentati...
Embedding Energy Efficiency Teaching into VET and Higher Education Presentati...Embedding Energy Efficiency Teaching into VET and Higher Education Presentati...
Embedding Energy Efficiency Teaching into VET and Higher Education Presentati...Paul Brown
 

Más de Paul Brown (8)

Module 2 - Energy Efficiency: Accounting and reporting considerations
Module 2 - Energy Efficiency: Accounting and reporting considerationsModule 2 - Energy Efficiency: Accounting and reporting considerations
Module 2 - Energy Efficiency: Accounting and reporting considerations
 
Module 1 - Introduction to Energy Efficiency
Module 1 - Introduction to Energy EfficiencyModule 1 - Introduction to Energy Efficiency
Module 1 - Introduction to Energy Efficiency
 
Energy Efficiency Two Day Seminar - Introduction
Energy Efficiency Two Day Seminar - IntroductionEnergy Efficiency Two Day Seminar - Introduction
Energy Efficiency Two Day Seminar - Introduction
 
Presentation "Energy Efficiency – Realising the potential: A set of teaching ...
Presentation "Energy Efficiency – Realising the potential: A set of teaching ...Presentation "Energy Efficiency – Realising the potential: A set of teaching ...
Presentation "Energy Efficiency – Realising the potential: A set of teaching ...
 
Brown Marginal Abatement Cashflow Curve (BMACC)
Brown Marginal Abatement Cashflow Curve (BMACC)Brown Marginal Abatement Cashflow Curve (BMACC)
Brown Marginal Abatement Cashflow Curve (BMACC)
 
UTS Energy Efficiency CPA CSR Discussion Group Presentation 24 February 2012
UTS Energy Efficiency CPA CSR Discussion Group Presentation 24 February 2012UTS Energy Efficiency CPA CSR Discussion Group Presentation 24 February 2012
UTS Energy Efficiency CPA CSR Discussion Group Presentation 24 February 2012
 
'Leadership & Change for Energy Efficiency in Accounting & Management' to CIM...
'Leadership & Change for Energy Efficiency in Accounting & Management' to CIM...'Leadership & Change for Energy Efficiency in Accounting & Management' to CIM...
'Leadership & Change for Energy Efficiency in Accounting & Management' to CIM...
 
Embedding Energy Efficiency Teaching into VET and Higher Education Presentati...
Embedding Energy Efficiency Teaching into VET and Higher Education Presentati...Embedding Energy Efficiency Teaching into VET and Higher Education Presentati...
Embedding Energy Efficiency Teaching into VET and Higher Education Presentati...
 

Último

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 

Último (20)

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 

Module 7 - Leadership and change for energy efficiency in accounting and management

  • 1. Leadership and Change for Energy Efficiency in Accounting and Management Module 7
  • 2. Disclaimer This material has been developed as part of the UTS Business School and Ernst & Young „Leadership & Change for Energy Efficiency in Accounting & Management‟ project. The project is supported by the NSW Office of Environment & Heritage as part of the Energy Efficiency Training Program. For more information on the project, please go to: http://www.business.uts.edu.au/energyefficiency/. This presentation is for educational purposes only, and does not contain specific or general advice. Please seek appropriate advice before making any financial decisions. 2
  • 3. Learning objectives and what we will cover ► After completing this module, you will be comfortable to: ► Present a business case for energy efficiency to a senior audience ► Articulate clearly your role within a strategy for effecting change within their organisation ► How? ► Presentations and panel feedback ► Where to next? ► Action plans 3
  • 4. Preparing the business case ► Presentation preparation – approx 30 minutes 4
  • 6. Stakeholder Engagement / Management Stakeholders “Those individuals or groups who depend on the organisation to fulfil their own goals and on whom, in turn, the organisation depends.” Johnson & Scholes Stakeholder Management “The action that establishes and maintains mutually beneficial relationships between an organization [or programme] and the publics [or stakeholders] on whom its success or failure depends.” Cutlip et al, 2000 6
  • 7. Stakeholder Engagement / Management Executive Individual / group who has the power AND influence to authorize and substantiate the change. Typically the “face of the program / project / initiative.” Sponsor Extended Individual / group who help with the development and execution of program / project / initiative implementation. Sponsors Change Leaders and / or peers closest to the impacted stakeholders – do not possess the power to change, but can and should be strong influencers. Network The individuals or groups who must actually change (Note: Sponsors and extended Stakeholders Sponsors must change as well as the targeted population and should be considered key stakeholders throughout the change process.) 7
  • 8. Stakeholder Mapping 5 4. Update regularly 1. Manage closely Level of Influence / Power 3 3.Keep informed 2. Keep close 1 3 5 Level of Support for the Change 8
  • 9. Develop your analysis into a plan Stakeholder Priority What we need What they What is the intervention Owner of the How to measure? them to do? need from us? and frequency? intervention ► xxx ► High ► xxx ► xxx ► Think of WIFMs, Hot ► xxx ► Howwill we ► Medium Buttons know it is done? ► Decide the appropriate ► Evidence ► Low communication medium? ► Feedback mechanisms 9