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Design for enterprise software

@humphreybc
UX Malaysia 2013
Benjamin Humphrey

@humphreybc

humphreybc.com
Dunedin, New Zealand 2009 - 2011
Dunedin, New Zealand 2011 - 2012
Dunedin, New Zealand 2012 - 2013
San Francisco, California 2012 - 2013
I was all about consumer.
Sydney, Australia 2013 - present
What is enterprise software?
“purposed-designed
computer software used in
the furtherance of the needs
and objectives of the
organization... as opposed
to the individual.”
- Wikipedia
‘Enterprise software’ is a
scalable tool used by
ordinary people to get their
primary job done.
- Benjamin Humphrey (me)
Enterprise design
challenges

Busting common
myths

You can make
it awesome
Designing for the 100%
Designing for edge cases can be a real challenge.
“On the Rapidboard, each column on a swimlane have a count. This count
seems to be the total count. I would like to see the count by the status
associated with that column.”
“Our PM's and upper management like to see both when dev is complete
and when the story has actually passed QA. Can you please add a feature
or tell us how we can do that?”
“It would be great if there is tree view in the To Do List.”
Scalability
Not only does performance need to scale, but so does your design.
Design for enterprise software by Benjamin Humphrey
Accessibility
Companies need to adhere to accessibility standards.
Design for enterprise software by Benjamin Humphrey
Flexibility
Large enterprise companies are used to flexibility and
customisation of their tools.
Design for enterprise software by Benjamin Humphrey
Security
Enterprise customers have a lot more security concerns than your
average consumer.
Design for enterprise software by Benjamin Humphrey
Things can move slower
Enterprise customers are less likely to upgrade software frequently,
which means you might find yourself designing for the future.
Design for enterprise software by Benjamin Humphrey
Enterprise design
challenges

Busting common
myths

You can make
it awesome
I am a nice guy, but I am
a grumpy designer.
Myth #1
Enterprise users don’t
expect the software they use
at work to be designed well.
Rubbish! They’re people too.
People are used to a great consumer experience at home. They’d
love that at work as well!
Myth #2
Enterprise software has to
be technical and utilitarian.
Bullshit! We’re all human.
… and our software should be too. Take a look at products
reinventing themselves with human interfaces for humans.
Myth #3
Enterprise software is only
used on a desktop computer
with a keyboard and mouse.
Mobile usage is growing.
Traditional internet traffic from desktops dropped 9.63% between
Q1 2012 and Q1 2013. Tablets and phones have taken that share.
- Stats from Monetate Q1 2013 E-commerce Quarterly
Myth #4
Users need more features
instead of better design.
Solve their problems, not
just provide more features.
Adding another feature may not always be the right decision. Get
cosy with your customers to understand what they really want.
Myth #5
It’s difficult to get into the
enterprise space because it’s
dominated by heavyweights.
justworks dropbox salesforce workday
evernote github bitbucket hipchat
pantheon rapportive vend uservoice
sendgrid memsql vertica cochlear box
actionstep bigcommerce coupa asana
zenpayroll fusion .io joylent blue
rooster xero freshplum chartio intuit
thankyou payroll periscope atlassian
fluent bromium directly calxeda
Enterprise design
challenges

Busting common
myths

You can make
it awesome
Things have changed for me!
I now design for millions of users and growing
I now design for all sorts of users with all sorts of use cases
I now face different challenges to consumer design
$
I now work for a company that uses a proven business model
Challenges are
solvable

Myths are just
that: myths

It’s a great space
to work in
Lastly, this is how I think.
Be human in your design.
Your users are people. You can have visual flair, personality, and
simple terminology when designing enterprise software.
Design for scalability.
Constantly think about performance, transitional content, and how
to craft smart software.
Set clear priorities.
Weigh up all the inputs and make the right decision for the user.
atlassian.com/careers
or talk to me

Benjamin Humphrey

@humphreybc

humphreybc.com
Cheers for listening!
Things you should read:

Icons from thenounproject.com:
Mountain Climber Juan Pablo Bravo

Microinteractions Dan Saffer

Loch Ness Monster Mike Wirth

The Little Black Book of Design Adam Judge

Happiness Jim Lears

The Design of Everyday Things Donald Norman

All other icons from entypo.com

Don’t Make Me Think Steve Krug

Adobe comic from xkcd.com/1286

Brain Rules John Medina

OS stats February 2013 from analytics

stratechery.com Ben Thompson

firm Net Applications

ia.net Oliver Reichenstein

Mobile growth stats from Monetate Q1

littlebigdetails.com

2013 E-commerce Quarterly

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Design for enterprise software by Benjamin Humphrey