Dan Klyn's presentation at UX STRAT 2013

1. Presented by Dan Klyn from
DETERMINING
WHAT GOOD
MEANS

9. Optimize VS Add

10. Acquire VS Service

11. Registered VS Guest

12. Engagement VS Conversion

14. VS

16. YET

17. Optimize YET Add

18. Acquire YET Service

19. Acquire Service

21. Acquire Service
Optimize Innovate
Now Future
Engagement Conversion

22. Goth Punk

24. Whenever a duality starts to dissolve, those who felt
trapped at one end of it suddenly feel enormous
freedom... But, by the same token, those who defined
their identity by their allegiance to one pole of the
duality (and rejection of the other) feel exposed.
This can create wide-scale social panic...
AXIS THINKING ( excerpt from Brian Eno's diary ) 1995-2005

25. This That

26. This That

28. TIPS FOR USING PERFORMANCE CONTINUUMS
• don’t: settle for OR
• do: embrace YET
• do: use grammatical symmetry
• don’t: use true opposites
• do: sort continuums into similarly-granular clusters
• don’t: start sorting and narrowing too soon

29. - Richard Saul Wurman

30. THANK YOUhttp://understandinggroup.com/UXstrat