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What’s the problem with User
                 Experience?
I think you (already) know the answer.
Who am I?
Well, actually, was!
This document represents personal
 opinions on the subject, and it is not
  recommended or endorsed by the
         Company I worked for.
 This is not a representation of past,
present, or future strategy of my past
               Company.
  All the information and data in this
 document are in the public domain.
Ok, back on track. What’s the problem
                                 then?
So, what happens, usually?
Hey, Alessandro. I would
  like to launch a new
 mobile TV application.
How did it go?
Recipe for the perfect cake!
Contacts




 “Alessandro Galetto”
Photo Credits

 Slide   7 - http://www.flickr.com/photos/christopher-gozy
 Slide   8 - http://www.flickr.com/photos/ostp
 Slide   9 - http://www.flickr.com/photos/mmewuji
 Slide   11 - http://www.flickr.com/photos/joschmaltz
 Slide   14 - http://www.flickr.com/photos/pyxopotamus
 Slide   22 - http://www.flickr.com/photos/spunter
 Slide   23 - http://www.flickr.com/photos/chrism70
 Slide   24 - http://www.flickr.com/photos/eszter
 Slide   25 - http://www.flickr.com/photos/my_new_wintercoat
 Slide   26 - http://www.flickr.com/photos/starfireduluth

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Corporate user experience

  • 1. What’s the problem with User Experience?
  • 2. I think you (already) know the answer.
  • 3. Who am I? Well, actually, was!
  • 4.
  • 5. This document represents personal opinions on the subject, and it is not recommended or endorsed by the Company I worked for. This is not a representation of past, present, or future strategy of my past Company. All the information and data in this document are in the public domain.
  • 6. Ok, back on track. What’s the problem then?
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. So, what happens, usually?
  • 13. Hey, Alessandro. I would like to launch a new mobile TV application.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. How did it go?
  • 19.
  • 20. Recipe for the perfect cake!
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28.
  • 29. Photo Credits Slide 7 - http://www.flickr.com/photos/christopher-gozy Slide 8 - http://www.flickr.com/photos/ostp Slide 9 - http://www.flickr.com/photos/mmewuji Slide 11 - http://www.flickr.com/photos/joschmaltz Slide 14 - http://www.flickr.com/photos/pyxopotamus Slide 22 - http://www.flickr.com/photos/spunter Slide 23 - http://www.flickr.com/photos/chrism70 Slide 24 - http://www.flickr.com/photos/eszter Slide 25 - http://www.flickr.com/photos/my_new_wintercoat Slide 26 - http://www.flickr.com/photos/starfireduluth