An overview of color trends that have emerged in digital design, as well as their effect on usability and buyer personas, presented by Uberflip CEO Yoav Schwartz.

1. The Latest Color Trends
In Digital Design
Yoav Schwartz, Founder & CEO of Uberflip
@yostar

2. Imagine a world without color.

3. Imagine a world without color.

4. 90%
20%
of people make
the occasional
Impulse buy.
of retail sales
are impulse buys.

5. 9 out of
10 banks
use blue!

7. CAN YOU TELL WHAT BRAND IT IS BASED ON COLOR?

9. COLOR IN DIGITAL DESIGN
Trends
Usability
Buyer personas

11. Responsive & Flat Design

12. Microsoft website
2011 
2014 

13. Bright
Retro
Pastel

14. MUTED PASTELS
( 2011 )
( 2014 )

15. MUTED PASTELS
( 2011 )
( 2014 )

16. GRAYSCALE WITH BRIGHT ACCENTS
( 2011 )
( 2014 )

17. GRAYSCALE WITH BRIGHT ACCENTS
( 2011 )
( 2014 )

18. NEON AND BRIGHTS

19. NEON AND BRIGHTS

21. WHAT’S WRONG WITH THIS?

22. MUCH BETTER!

30. Hi, I’m Brooklyn!

35. 5 KEY TAKEAWAYS
What behaviors, actions and emotions do you want to invoke?
What do you want to draw attention to?
Stay consistent with your brand colors!
Choose your colors based on your buyer personas.
Take a holistic approach to design!

36. Yoav Schwartz
Founder & CEO of Uberflip
@yostar
hub.uberflip.com