The document provides guidelines for using the Ubertas logo properly, including always showing it in its entirety in the specified colors, never separating its two elements, and not reducing it below the minimum size of 25mm. It also states that master artwork is available upon request and the logo should never be recreated.

1. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
5 signs it’s time to
ditch the hardware
5 signs that you really should be considering
outsourcing your IT infrastructure
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
02/07
Minimum size
25mm

2. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
The onset of Cloud computing and offsite IT
services means that there is less and less
need for businesses to continue investing
in IT systems. But how do you know when it’s
time for your company to make the move?
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
02/07
Minimum size
25mm

3. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
The onset of Cloud computing and offsite IT
services means that there is less and less
need for businesses to continue investing
in IT systems. But how do you know when it’s
time for your company to make the move?
two distinctive elements. These
elements must always appear
as shown and never separated.
Minimum size
25mm
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
02/07
Here are five things to look out for.

4. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
1
It’s time to upgrade
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Technology is constantly evolving and improving, so the demise
of your company file server is guaranteed. Similarly software
evolves requiring regular upgrades to get the very best functionality.
02/07
If the time has come to upgrade, you should also investigate the
potential for outsourcing instead. You will then:
Minimum size
25mm

5. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
1
It’s time to upgrade
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Technology is constantly evolving and improving, so the demise
of your company file server is guaranteed. Similarly software
evolves requiring regular upgrades to get the very best functionality.
02/07
If the time has come to upgrade, you should also investigate the
potential for outsourcing instead. You will then:
Convert capital expenditure to operational expenditure
Minimum size
25mm

6. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
1
It’s time to upgrade
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Technology is constantly evolving and improving, so the demise
of your company file server is guaranteed. Similarly software
evolves requiring regular upgrades to get the very best functionality.
02/07
If the time has come to upgrade, you should also investigate the
potential for outsourcing instead. You will then:
Convert capital expenditure to operational expenditure
Reduce hardware management and IT installation costs.
Minimum size
25mm

7. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
1
It’s time to upgrade
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Technology is constantly evolving and improving, so the demise
of your company file server is guaranteed. Similarly software
evolves requiring regular upgrades to get the very best functionality.
02/07
If the time has come to upgrade, you should also investigate the
potential for outsourcing instead. You will then:
Convert capital expenditure to operational expenditure
Reduce hardware management and IT installation costs.
Get the best solutions and services as soon as they
become available.
Minimum size
25mm

8. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
1
It’s time to upgrade
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Technology is constantly evolving and improving, so the demise
of your company file server is guaranteed. Similarly software
evolves requiring regular upgrades to get the very best functionality.
02/07
If the time has come to upgrade, you should also investigate the
potential for outsourcing instead. You will then:
Convert capital expenditure to operational expenditure
Reduce hardware management and IT installation costs.
Get the best solutions and services as soon as they
become available.
Be able to focus on your business, not your IT installations.
Minimum size
25mm

9. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
1
It’s time to upgrade
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
02/07
More than half of the IT leaders
surveyed said their agencies don’t
have the ability to acquire new IT
resources in a timely manner, and
that IT workers are often consumed
with routine tasks that could be
automated, such as virus scanning
and troubleshooting.
Innovation Inspiration:
Can Software Save IT - MeriTalk
Minimum size
25mm

10. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
2
Maintenance costs continue to rise
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Fact – legacy systems cost more to run than their newer
counterparts. You will find that hardware management and
maintenance costs continue to spiral upwards the longer
they are left in place.
02/07
Minimum size
25mm

11. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
2
Maintenance costs continue to rise
two distinctive elements. These
elements must always appear
as shown and never separated.
Minimum size
25mm
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Fact – legacy systems cost more to run than their newer
counterparts. You will find that hardware management and
maintenance costs continue to spiral upwards the longer
they are left in place.
02/07
Instead of continuing to budget more each year, look at how
outsourcing can help you budget less without compromising
on functionality.

12. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
2
Maintenance costs continue to rise
two distinctive elements. These
elements must always appear
as shown and never separated.
Minimum size
25mm
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
It has been reported that 60-80% of
IT budgets, on average, are spent on
maintaining legacy applications and the
mainframe systems they run on. Previous
research had put the figure between 50
and 70%, suggesting that the expense of
maintaining these systems is growing as
they continue to age.
02/07
What Are Your Legacy Systems Really Costing You?
– Karie Barrett, Creative Director at QAT Global.

13. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
3
You’ve made a new commitment to
responsible business practices
two distinctive elements. These
elements must always appear
as shown and never separated.
Minimum size
25mm
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
02/07
Onsite IT installations draw large amounts of energy, adding
to your company’s carbon footprint. Not only do file servers
draw a lot more power than desktop PCs, they also require air
conditioning to prevent overheating.

14. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
3
You’ve made a new commitment to
responsible business practices
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
02/07
Businesses that run applications in the
cloud can reduce energy consumption
and carbon emissions by about 30 per
cent or more compared to running those
same applications on their own onpremise infrastructure. […] And when
it comes to small businesses moving
to the cloud, the research revealed that
net energy and carbon savings can
sometimes hit more than 90 per cent.
- Microsoft
Minimum size
25mm

15. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
4
Discussions about your server make
the finance director cry
two distinctive elements. These
elements must always appear
as shown and never separated.
Minimum size
25mm
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
02/07
If discussions about onsite IT installations and hardware management costs
make your finance director cry, you know it’s time to look at outsourcing. Your
FD will love outsourced services because:

16. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
4
Discussions about your server make
the finance director cry
two distinctive elements. These
elements must always appear
as shown and never separated.
Minimum size
25mm
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
02/07
If discussions about onsite IT installations and hardware management costs
make your finance director cry, you know it’s time to look at outsourcing. Your
FD will love outsourced services because:
Fiscal planning is much easier when running IT costs that are fixed
by contract up-front

17. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
4
Discussions about your server make
the finance director cry
two distinctive elements. These
elements must always appear
as shown and never separated.
Minimum size
25mm
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
02/07
If discussions about onsite IT installations and hardware management costs
make your finance director cry, you know it’s time to look at outsourcing. Your
FD will love outsourced services because:
Fiscal planning is much easier when running IT costs that are fixed
by contract up-front
Employment and IT training costs will fall

18. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
4
Discussions about your server make
the finance director cry
two distinctive elements. These
elements must always appear
as shown and never separated.
Minimum size
25mm
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
02/07
If discussions about onsite IT installations and hardware management costs
make your finance director cry, you know it’s time to look at outsourcing. Your
FD will love outsourced services because:
Fiscal planning is much easier when running IT costs that are fixed
by contract up-front
Employment and IT training costs will fall
Your business can access skilled technicians without having to
employ them

19. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
4
Discussions about your server make
the finance director cry
two distinctive elements. These
elements must always appear
as shown and never separated.
Minimum size
25mm
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
02/07
If discussions about onsite IT installations and hardware management costs
make your finance director cry, you know it’s time to look at outsourcing. Your
FD will love outsourced services because:
Fiscal planning is much easier when running IT costs that are fixed
by contract up-front
Employment and IT training costs will fall
Your business can access skilled technicians without having to
employ them
Ultimately you will save money and make the FD’s job a lot easier with outsourcing.

20. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
5
You need added flexibility
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Relying on onsite IT installations usually means taking control
of all hardware management and planning duties too. It also
involves:
02/07
Buying new hardware to meet increasing demands
Trying to offload unused systems when needs change
Securing staff and skills to manage both
By moving to an offsite solution, you pay a service provider to
expand or contract your IT systems as you require – all covered
by the terms of your support agreement.
Minimum size
25mm

21. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
5
You need added flexibility
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Relying on onsite IT installations usually means taking control
of all hardware management and planning duties too. It also
involves:
02/07
Minimum size
25mm

22. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
5
You need added flexibility
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Relying on onsite IT installations usually means taking control
of all hardware management and planning duties too. It also
involves:
02/07
Buying new hardware to meet increasing demands
Minimum size
25mm

23. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
5
You need added flexibility
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Relying on onsite IT installations usually means taking control
of all hardware management and planning duties too. It also
involves:
02/07
Buying new hardware to meet increasing demands
Trying to offload unused systems when needs change
Minimum size
25mm

24. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
5
You need added flexibility
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Relying on onsite IT installations usually means taking control
of all hardware management and planning duties too. It also
involves:
02/07
Buying new hardware to meet increasing demands
Trying to offload unused systems when needs change
Securing staff and skills to manage both
Minimum size
25mm

25. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
5
You need added flexibility
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Relying on onsite IT installations usually means taking control
of all hardware management and planning duties too. It also
involves:
02/07
Buying new hardware to meet increasing demands
Trying to offload unused systems when needs change
Securing staff and skills to manage both
By moving to an offsite solution, you pay a service provider to
expand or contract your IT systems as you require – all covered
by the terms of your support agreement.
Minimum size
25mm

26. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
5
You need added flexibility
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Minimum size
25mm
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
77% of IT leaders questioned
claimed their organisations
needed a more flexible IT
Framework
02/07
Innovation Inspiration: Can Software Save IT MeriTalk.

27. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
So is it time to ditch the hardware? If some or
all of the following conditions are true, then the
answer is yes:
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
02/07
You need to upgrade your IT installations.
Your maintenance costs keep rising.
You need to become a responsible
business.
Your FD keeps crying about IT issues.
You need added IT flexibility.
Minimum size
25mm

28. www.ubertas.co.uk
At the centre of our identity is the
Ubertas logo.
The logo should always be shown
in its entirety and in these colours
except where the logo appears on
imagery or flat colour. A guide to
this appears later in this document.
The logo should never be reduced
by more than the minimum size.
The Ubertas logo is made up of
two distinctive elements. These
elements must always appear
as shown and never separated.
Master artwork of the logo is
available on request. The logo must
never be re-created. Always request
master artwork from the Ubertas
brand team.
Take action - download
our free eGuide
How do you move
your business to
the Cloud
DOWNLOAD NOW
02/07
Minimum size
25mm