In our annual Server and Cloud Survey we asked more than 5,800 Ubuntu users from six continents to share their experience of using Ubuntu server and cloud, as well as general cloud usage patterns and preferences. The 2013 results revealed some interesting themes around cloud adoption, deployments and market opportunities. Overall, the research showed that today there is a greater level of trust in cloud environments. This is leading to more deployments of mission-critical workloads to the cloud - a positive trend for increasing adoption rates. Results showed that private clouds are the choice for the majority of enterprises, however many are still evaluating how to effectively orchestrate services, which presents a big market opportunity for vendors.

1. Server and Cloud Survey
2013

2. Worldwide cloud market
is projected to be worth
$131 billion this year and
is continuing to grow
exponentially

3. Most everyone agrees the cloud market is growing,
but often the exact adoption hurdles and usage
plans remain ambiguous.
Our latest server and cloud survey aimed to bring those issues into focus by
asking more than 5,800 Ubuntu users how they currently use the cloud,
their plans for future cloud adoption, and current challenges they face.
Among many interesting findings, three major themes emerged:
o More mission critical workloads are being deployed in the cloud
o Ubuntu is the OpenStack private cloud deployment of choice
o There is a growing need and market opportunity for cloud
orchestration tools
This presentation lays out the main findings that create these three themes.

4. Theme 1
More mission-critical workloads are being deployed in the cloud

5. What do you use cloud
infrastructure for?
60.6%
53.6%
59.3%
Development
Extra server capacity
Deployment

6. What types of workloads do you
have deployed on the cloud?
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%

7. Over the next 12 months, do you
expect to see a significant growth in
the use of cloud services within your
organisation?
55.0%
22.4%
22.6%
Yes
No
Undecided

8. Trust in the cloud is increasing
55 percent consider
cloud environments
ready for mission-critical
workloads–up from
22% in 2012
• 64 percent of
respondents are
already deploying,
or plan to deploy
workloads to the
cloud

9. Theme 2
Ubuntu is the OpenStack private cloud deployment of choice

10. What type of cloud infrastructure
are you currently using?
• Enterprises prefer
private clouds
27.2%
41.4%
15.5%
Public
Private
Hybrid

11. Projections over the next year show
private infrastructure leading the
charge at 52 percent.
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Public Private Hybrid None

12. If you have built a private cloud,
what infrastructure did you use?
42.3%
30.0%
14.1%
6.1%
4.5% 3.1%
Openstack
VMWare vCloud
Other (please specify)
Cloudstack
Eucalyptus
Piston

13. Most OpenStack
clouds run on
Ubuntu

14. Do you plan to deploy additional
Ubuntu based servers in the future?
• 75 percent have near-term plans to
deploy more Ubuntu servers
• 70 percent consider Ubuntu a viable
platform for their cloud-based
deployments
75.4%
4.9%
19.7%
Yes
No
Undecided

15. Theme 3
There is a large need and market opportunity for Cloud management tools

16. Please rate the importance of the
following functionalities in a cloud
environment:
0
100
200
300
400
500
600
700
800
900
Hybrid cloud
(aka 'cloud
bursting')
Configuration
Management
Image Lifecycle
Management
Power
Management
Not
important
Somewhat
important
Important
Very
important

17. For your organisation, please rate
the importance of the following
support services
(1: not important, 5: very important):
0
100
200
300
400
500
600
700
Technical Support Systems
Management
Knowledge Base Legal Assurance
(IP
indemnification
etc.)
Premium Service
Engineer
(Technical
Account
Manager)
1
2
3
4
5

18. In the course of one year since Juju
launched, it has gained 15-20% of
the market.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
None Puppet Juju Chef Other
(please
specify)
CFEngine

19. For more information on the 2013 survey
Visit http://insights.ubuntu.com/news/critical-workloads-private-deployments-
and-market-opportunities-abound-in-the-cloud/.
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