PRA 417 Event Management - Xbox One Cup 2014 Presentation Group : AHMET YILMAZER CAN CEYLANER ÇAĞLAN IRMAK PASA MEHMET CÜNEYT DANACI ÖZHAN GÜL UFUK OĞUL DÜLGEROĞLU

1. PRA 417 EVENT MANAGEMENT
LECTURER : HAKAN TÜRKKUŞU
IZMIR UNIVERSITY OF ECONOMICS
2013-14 SPRING SEMESTER
12.05.2014

3. THE TEAM
AHMET YILMAZER
CAN CEYLANER
ÇAĞLAN IRMAK PASA
MEHMET CÜNEYT DANACI
ÖZHAN GÜL
UFUK OĞUL DÜLEROĞLU

4. XBOX ONE CUP ORGANIZATION
IN
İZMİR UNIVERSITY OF ECONOMICS
EGE UNIVERSITY
9 EYLÜL UNIVERSITY
GEDİZ UNIVERSITY
YAŞAR UNIVERSITY
İYTE UNIVERSITY

5. OUTLINE
 WHAT IS XBOX ONE ?
 THE PROJECT
 THE TRUCK
 DATES & LOCATIONS
 ROUTE
 OBJECTIVES & AIMS
 CONSTRUCTION PROGRAM
 MANAGEMENT
 EXPENSES
 EXPECTATIONS

6. WHAT IS XBOX ONE ?
 XBOX ONE is a video game console
by Microsoft
 It’s one of the latest generation video consoles in the market
 The biggest and main rival is Playstation 4, by Sony

7. THE PROJECT
 XBOX ONE INTRODUCTION ORGANIZATION
 An XBOX ONE CUP in 6 Izmir Universities
 2 Games will be played – FORZA 5 & KINECT RIVALS
 Players in 1st place will win an XBOX ONE
 XBOX ONE will be introduced by an exciting experience
 The event will be held on a portable show truck

8. THE TRUCK
 4 XBOX ONES + TV units
 4 LCD Televisions
 1 TV used as Scoreboard
 Lighting
 Electronics
 Electric generator
 Seats

9. DATES & LOCATIONS
 IZMIR UNIVERSITY OF ECONOMICS
 5 May
 EGE UNIVERSITY
 6-7 May
 9 EYLÜL UNIVERSITY
 8-9 May
 GEDİZ UNIVERSITY
 13 May
 YAŞAR UNIVERSITY
 14 May
 İYTE UNIVERSITY
 15 May

10. ROUTE
IEU
IYTE
EGE
YAŞAR
DEU
GEDİZ

11. OBJECTIVE & AIMS
 OBJECTIVE
 Introducing XBOX ONE to the aimed user profile in University festivals in
İzmir
 AIMS
 Attracting new customers and increasing sales of the product
 Introducing new Xbox experience
 Introducing XBOX Exclusive games to gamers
 Making contacts with possible customers
 Advertising the XBOX ONE Launch in Turkey & informing about the launch date and
possible stores to buy the XBOX ONE

12. CONSTRUCTION PROGRAM
 Creating a Stand Design according to the product that will be introduced
 Contacting Microsoft for provision
 Arrangement of stand space at festival area
 Providing Materials,tools and manpower for construction
 Managing utility needs (electricity etc.)
 Getting contact infos of participants
 Cleaning up
 Preparing for event days
 Transportation to locations

13. MANAGEMENT OF THE EVENT
 Manpower is needed nearly at all stages of construction
 Construction before every event day is needed every morning
 Deconstruction and transportation will be done after every event day
 Technical stuff will look after problems and technical faults
 A presentator will introduce the event & and will gather people
 Hostesses will help players and get contact informations for the possible prize
and future advertisement opportunities while they experience and understand
the game

14. EXPENSES
 TRUCK RENT ( INCLUDES DRIVER ) : 5000 TL
 GENERATOR RENT : 150 TL X 10 DAYS : 1500 TL
 1700 WATT PORTABLE GENERATOR
 4 XBOX ONES : 4 X 1300 TL = 5200 TL
 5 TV UNITS : 4 X 1800 TL = 7200 + 1 x 2600 TL
 4 X LG 42LB620V 42’’ + 1 X LG 55LA620S 55’’
 STAND + SEATS & DESIGN : 3500 TL
 2 HOSTESSES + 1 PRESENTATOR : 300 TL A DAY X 10 DAYS : 3000 TL
 2 TECHNICAL STAFF : 2 X 80 TL A DAY X 8 DAYS = 1280 TL
 PRINT OUTS ( ADVERTISMENT ) : 1000 TL
 FLAGS, PENNONS, POSTERS, PROMOTION PRODUCTS
TOTAL : 30280 TL

15. EXPECTATIONS
 % 50 Increase in sales in İzmir Region
 General advertisement of products
 Increase of reputation in the market
 Increase in interest on XBOX Exclusive games

16. THANK YOU
FOR YOUR
ATTENTION !