Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van digitale en nieuwe media. Hij is de auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.

1. Fixing the Media
The impact of social, mobile and
other new media on your business
jo@dearmedia.be
@jcaudron

2. • a digital consulting company
• founded in 2009 by Jo Caudron
• our mission is to help you finding a new
balance between the certainties of
your traditional business and the
opportunities of innovations in
(digital) media
• our scope is everything in the digital
space, with focus on social, mobile,
tablets, location, connected TV,
new radio, ...
• We work for large European clients
@jcaudron

3. New version coming in October
www.MediaMorgen.com
@jcaudron
@jcaudron

4. To get this started...
• Who is using? • Who is using?
- Twitter - an iPhone
- Facebook, Google+, ... - an Android phone
- LinkedIn, Plaxo - a Blackberry
- Pinterest - a Microsoft Windows phone?
- Email - a Nokia, Samsung, Sony
- LBS Ericsson, ...
- Augmented Reality - a tablet (iPad, Android, ...)
- Apple TV, Boxee, ...
@jcaudron

5. A short history of everything (in media)
Analogue Digital
Connected (internet) Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ...
@jcaudron

6. What about
social media?

7. Radio
@jcaudron
TV
Print
Billboards
From ...
DM
Social Media
Marketing & Communication
Sales
The sky is the limit...
Service & Support
HR
... to
IT
Social Business
PR & External Commun.
R&D & Enterprise 2.0

8. @jcaudron

9. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Connectivity
@jcaudron

10. @jcaudron 7.000.000.000

11. 2.000.000.000
@jcaudron 7.000.000.000

12. 1.500.000.000
2.000.000.000
@jcaudron 7.000.000.000

13. 6.000.000.000
1.500.000.000
2.000.000.000
@jcaudron 7.000.000.000

14. The Future is
‘Mobile’

15. Mobile is the
Biggest!
s
on e sub
bi le p h
l io n mo ld 2010
6 bi l were so
l io n
1 bi l

16. Apple will continue to dominate the
market for the next coming years.
Source: Forrester March, 2012

17. Semantic Web
Machine-to-machine
Decentralized (machine-driven)
Artificial Intelligence Web 3.0 The Internet of Things
RFID & tagging
Sharing, Tagging, “favoriting”
Location Based Services
+Tag
Content Curation
Bottom-up Evolution of Navigation
Decentralized (user-driven) +Ask
The Life Web (micro-blogging)
Participative
Sharing, Tagging, “favoriting”, curation, …
Dynamic & Rich Experiences Web 2.0 Social Networks (Facebook, …)
Interaction with others
Anything, Anytime, Anyplace (mobile, …): shift of time, place
and authority
+Search
Youtube, Flickr, …
Blogs
Portals
Top-down
Centrally owned
Browse
Consumption-oriented Web 1.0 Sites
Static information Life Event Structure
Interactive Services
Monolithic Modular Atomic
Closed Open

18. Mobile as Second
Screens for the World...
@jcaudron

19. Mobile amplifies
the power of
social...
@jcaudron

20. The Pattern of Change

21. The Gatekeeper and the Package
@jcaudron

22. The perfect one-size-fits-all package for the print
(quasi-monopolist) market
Fun
TV
Breaking
culture news
Discovery In-depth
analysis
Sports
Specials
Jobs
Services
Classifieds Trends &
Weather Lifestyle
@jcaudron

23. In the digital world, there already is a better
alternative for each feature
Fun
TV Can you compete with
For each part of the Breaking these players?
package there are culture news
Should you build your
multiple online
own
alternatives In-depth
Discovery - traffic app
‣ free on the web analysis
‣ paid-for on mobile and - weather app
tablets Sports - job app
Specials
- food community
Jobs - ...
Services
Classifieds Trends &
Weather Lifestyle
@jcaudron

24. The Package is Broken
Angry Birds
Twitter,
Yello App
Facebook
Boxee
RSS
Fun
Digg.be
TV CNN online /
Breaking app
culture news
Spotify + Metafy
Newspaper
Website
Twitter, Discovery In-depth
Facebook analysis
Blogs
Sporza.be Sports
Vertical sites
Specials and specialties
portals
LinkedIn, Jobs Traffic: Inrix +
Monster, ... Services iCoyote (iPhone)
Pinterest,
Classifieds Trends & blogs
eBay Lifestyle
Weather
@jcaudron Weather Pro (iPhone)

25. Where are you? here?
Angry Birds
Twitter,
Yello App
Facebook
Boxee
RSS
Fun
Digg.be
TV CNN online /
Breaking app
culture news
Spotify + Metafy here?
Newspaper
Website
Twitter, Discovery In-depth
Facebook analysis
Blogs
Sporza.be Sports
Vertical sites
Specials and specialties
portals
LinkedIn, Jobs Traffic: Inrix +
Monster, ... Services iCoyote (iPhone)
Pinterest,
Classifieds Trends & blogs
eBay Lifestyle
Weather
@jcaudron Weather Pro (iPhone)

26. Who’s jumping over who?
?
@jcaudron

27. ?
The original role of the keeper of the black-box is challenged.
Digital technology destroys traditional monopolies of knowledge and services.
This impacts all industries and (large) companies
@jcaudron

28. A new landscape
The Network is
the Second Gatekeeper
?
The Gatekeeper
Can traditional companies find new models where they stay the
first gatekeeper while facilitating the second gatekeeper?

29. The new middleman
From one-trick magician to ... trusted advisor in a complex world, based on
new value added services
and open, flat-world ecosystems
@jcaudron

30. Fixing the Media
The impact of social, mobile and
other new media on your business
jo@dearmedia.be
@jcaudron