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Business Talent of Ukraine
Ukrainian National Contest for business-ladies

Client:
Agency:
=

BUSINESS
ENTREPRENEURS
Women 24 - 45
Up to 6.5 mln
in Ukraine

According to statistics 42% of all population of Ukraine is female among them 36%
are aged 25-45
74% vs. 27%
According to the European Independent Entrepreneurship Study conducted in
2012 in16 countries including Ukraine by Amway
Why?
Absence of positive
and inspiring
examples
Lack of
knowledge/skills
The Ukrainian National
Contest for business-ladies
“Business Talent of Ukraine”
for business-ladies
representing micro and small
business
Socially Responsible Business
The Most Eco-friendly Business
Family Traditions in Business
The Balance between Home and Work

A Dream Comes True
Successful Startup
Intellectual Business
Creative Business
Problem
actualization

Contest

Conference
Over 3 million information contacts
(from 6.5 mln in Ukraine)
Over 100 publications
135 participants
98 participants of the Conference
22 803 voted
50 000 visited web-site
=

BUSINESS

Up to 3 mln
women
in Ukraine

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Business Talent of Ukraine

Notas del editor

  1. Бизнес Эмвей Эмвей нуждается в постоянном притоке новых предпринимателей
  2. We conducted survey and found the reason why 60% of women would like to but don’t start their own business The main barriers they see are: 1. Lack of knowledge/skills (45%) 2. Absence of positive and inspiring examples (36%) We got the first wave of publications, actualizing the problem, after the distribution of the results of the survey And so we got the confirmation of the necessity of the Contest
  3. Исследование, которое стало обоснованием актуальности конкурса Непосредственно конкурс, с публичным голосованием для определение шортлиста Конференция от гуру бизнеса