2. Philippines at a Glance
• Official name: Republic of
Philippines
• National Language: Filipino
• Capital: Manila
• Gov: Constitutional
presidential
• No. of Islands: 7100+
• Major Industry: Agriculture
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3. History
• Early history
• 1380: Propagation of “Islam”
• 1521: Spanish occupation
• 1898: US bought Philippines from Spain
And Beginning of guerilla warfare
• 1941: Japanese Invasion
• 1944: Liberation war
• 1946: Independence
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4. After Independence
• 1946-1965 : Manuel Roxas and four
others
• 1965-1986 : Marcos Era
• 1986- 1998: People power & Democracy
• After Effect: National Identity
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5. Demography
• Population : 103,775,002
• Median Age: 22.9 years(Total)
• Male: 22.4 years Female: 23.4 yearr
• Urban population: 49%
• Ethnicity: Catholic: 82.9% Muslims: 5%
• Language: Filipino and English
• Literacy: 92.6%
• Male 92.5% Female: 92.7%
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10. • The Supreme Court of the
Philippines(Filipino: Kataas-taasang
Hukuman ng Pilipinas, colloquially Korte
Suprema) is the highest court in the
Philippines.
• The court consists of fourteen Associate
Justices and one Chief Justice
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11. International relations and
Trade
• Philippines has been elected several times
into the Security Council. Carlos P.
Romulo was a former President of
the United Nations General Assembly
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14. Business Etiquettes
• Courtesy
• Greetings and Meetings
• Communication Style , “Face”
• Grooming and Hygiene.
• Pakikisama
• Appointments and Meetings
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19. Social Aspect
• Linguistic Affiliation
o Official Language is Filipino.
o 55% can speak Filipino fluently. Hence English is used in
colleges, universities and the government.
o Three dialects used:
o Cebuano in southern islands.
o Ilocano in the north.
o Tagalog in National Capital region.
o Taglish is a mixture of Filipino and English is becoming
increasingly popular.
o Has third largest number of English speakers in the
world.
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20. Social Stratification
• People believe in the need for social
acceptance.
• Color of skin, beauty and money are
considered a criteria that determine a
person’s social position.
• A wide gap exists between the 2%
population that is wealthy and the
masses that a poor.
• The people enjoy watching professional
basketball played by American
professional teams.
• Mah-jongg, a Chinese game played
with tiles is very popular, especially with
women.
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21. Symbolism
The National Bird:
•The Philippine Bird
•Also called the Monkey-
Eating Bird.
•It also eats large
snakes, little hornbills,
etc.
Dr. Jose Rizal is the
National hero.
Rizal streets and
Statues of Rizal are
found all over
Philippines.
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22. Food
• Rice is the staple food. The Pilipinos do
not consider it a meal if rice is not
served.
• Saltwater and freshwater of fish and
shellfish are eaten daily.
• The traditional method of placing food
on a banana leaf and eating with one’s
hand is also used.
• Fruits are available all round the year.
• Fast food has become part of the
culture, with national and international
chains throughout the country.
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24. Religion
• The only Christian nation in Asia. More
than 85% population are Roman Catholic.
• Sunni Muslims constitute the largest non
Christian population in Philippines.
• Animism is followed by people in the
mountains of Luzon.
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28. Continue…
• Leadership and Status
• Space and Greeting
• Communication Pattern
• Listening Habits
• Behavior at Meetings and Negotiations
• Manners and Taboos
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29. GEERT HOFSTEDE’s Analysis
• Power distance
• Individualism
• Masculinity / Femininity
• Uncertainty avoidance
• Long term orientation
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31. Hall’s Model
High Context culture
• Long-lasting relationships
• Exploiting context
• Spoken agreements
• Insiders and outsiders
clearly distinguished
• Cultural patterns
ingrained, slow change
Low context culture
• Shorter relationships
• Less dependent on
context
• Written agreements
• Insiders and outsiders
less clearly distinguished
• Cultural patterns change
faster
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32. Cont…
High Context culture
• What is said is more
important than How or
Where it Is said
• Asia, Latin America,
middle east
Low Context culture
• What is said and How or
Where it is said are also
important
• US, Germany
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33. High context Culture in
Business
• No business without friendship
• Credibility through relationships
• Agreements founded on trust
• Negotiations slow & ritualistic
Factors Lawyer
A person’s
word
Responsibil
ity for error
Negotiation
Importance
Less
Important
Is Bond
Taken by top
level
Lengthy
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