1. Mohammad Mojaddidi Media Studies A2
Film Magazine Analysis
The masthead is big and bold
to make it stand out to
audiences as well as being in
the same font style so fans can
recognize which magazine this
is.
The main cover line of the
magazine is the same size as well
as colour just like the masthead.
This is to show that the audience
can quickly see the main cover as
it’s a very big and bold just like the
masthead to grab their attention
and pick up a copy thus lead them
onto watching the film.
The selling line is to sort of
marketing technique that
attracts those whom are not
interested in the main cover line
but may be fascinated by
another topic and in this case
‘Skyfall’.
This is the cover line of the
magazine which is to
inform the audience
what’s in store for them
regarding the main cover
line.
The Key image is one of the main
characters of the film ‘The
Avengers’ and the way this was
marketed is the fact that they also
distributed the same copy of the
magazine however the key image is
a different character. This is done so
those who favourite a particular
character will buy the one that’s
featured as the key image.

2. Mohammad Mojaddidi Media Studies A2
The Masthead of this
issue of Empire is the
same as usual to show
people it’s from the
same magazine
company just like the
issue above.
Compared to the
Avengers issue of
Empire, the main cover
line has the same
colour as well as size
compared to the
Masthead.
The cover lines are
pretty much doing the
same thing as the issue
above, simply informing
the audience about
other articles etc.
The selling in this issue
differs from the Avengers
one due to the fact that it
links to Ridley Scott’s
previous work and fans
will be interested in this
considering that this
selling is directed at them
to watch the film.
This issue is entirely about the film
Prometheus, they make it look as if
there isn’t anything else in store for
the audience but as a promotional
factor some articles such as the
possible release of a new lethal
weapon movie will attract more
people into buying a copy as well as
watching the film Prometheus. This
can be a marketing technique that
distributers from both companies
made a deal for this to happen thus
make this a unique or different
marketing technique from the issue
above.

3. Mohammad Mojaddidi Media Studies A2
As you can see the
masthead is quite
big and is illustrated
in shiny text to catch
the attention of the
audience and it
holds a theme
because the main
cover line is also in
the same font and
colour. This informs
the audience that
this issue is strictly
about ‘The Dark
Knight Rises’
claiming that it’s
going to be a
massive film.
The key image is of the
main character of the film,
as you can see the
character is making eye
contact towards the
audience in a position to
connect with them and
make them pick up a copy.
Selling lines are advertised around the front
cover to inform readers about other articles
that aren’t related to Batman. As you can see
this is an issue covering mainly the release of
the final Batman film and advertisers know
that loads of people will pick up a copy so
having cover lines regarding other articles is
likely to be checked upon.
The selling line here says
that this issue will be the
‘Ultimate’ one of Batman
in a bold text that is in
white. This will catch the
audience’s attention by
the use of the word
‘Ultimate’ which will
persuade the customer
and attract them into
checking this issue out.
The colours
distributed in this
front cover
indicate that a
‘hero’ is rising
from the dark
background hence
why there appears
to be a mixture of
both blue and
black colours that
could indicate a
battle and Batman
is ‘Rising’ to
victory.